Students are required to prepare the second part of the Research Brief for the Research Agency. In the second part of the research brief, you need to focus on the following: 1. Providing a basis for your chosen research design (qualitative, as chosen in Part I of your research brief); 2. Choosing a specific method/methods, as suitable to help inform your research question and meet your research objectives 3. Providing a basis for your chosen research method/methods and tools 4. Discussing key considerations in the research process, keeping in mind your chosen research design and your chosen method/methods; 5. Discussing the information that you are expecting the market research agency to collect, given your chosen method/methodologies, and the way(s) that you would expect this information to be analysed and presented. Word limit 1000 + - 10% References 10