Prepare a report about one product or service or corporate image containing information that could be used for an Integrated Marketing Communication program. Writer can choose a product, service or corporate image with which writer is familiar. In report writer must include information about: - Analysis of the current market situation of the chosen product/service/corporate image. - Determination of the integrated marketing communications objectives. - Establishment and allocation of the promotional budget. Justify your choice for the budgeting approach and allocation of budget. - Development of an Integrated Marketing Communication program using at least two of the tools (e.g. advertising, direct marketing, digital marketing, sales promotion, PR, personal selling). - Explanation of how you will monitor, evaluate and control the program. Report format should be: - Executive Summary of report - Index - Introduction - Body of report - Conclusions and recommendations - References - Min 6 Max 12 Total Word Count: 2700 (excluding executive summary, index and references)