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Asia Pacific Business Review
ISSN: 1360-2381 (Print) 1743-792X (Online) Journal homepage: http://www.tandfonline.com/loi/fapb20
Antecedents and characteristics of informal
relation-based networks in Korea: Yongo, Yonjul
and Inmaek
Sven Horak
To cite this article: Sven Horak (2014) Antecedents and characteristics of informal relation-
based networks in Korea: Yongo, Yonjul and Inmaek, Asia Pacific Business Review, 20:1, 78-108,
DOI: 10.1080/13602381.2013.791567
To link to this article: http://dx.doi.org/10.1080/13602381.2013.791567
Published online: 14 May 2013.
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Citing articles: 11 View citing articles Antecedentsandcharacteristicsofinformalrelation-basednetworksin
Korea: Yongo, Yonjul and Inmaek
SvenHorak*
ThePeterJ.TobinCollegeofBusiness,DepartmentofManagement,St.John’sUniversity,NYC,
USA
AlthoughtherehasbeenalargeamountwrittenaboutChinese Guanxi networks,a
detaileddebateconcerningKoreaninformalrelation-basednetworksisbycomparison
under-representedintheinternationalbusinessliterature.Thispaperintroducesand
distinguishesbetweenthreeformsofinformalrelation-basednetworksinKorea:(1)
Yongo,(2) Yonjul and(3) Inmaek. Inmaek describesasocialnetworkingeneral,while
Yongo networksdrawprimarilyonexistingkinship-,university/school-andregional
origin-basedties.Contraryto Yongo ties, Yonjul tiesexistforapurpose,oftentosecure
personalgainsandbenefits.Inallthreeforms,kinship-,university/school-andregional
origin-basedtiesplayprimary,butnotexclusive,roles.Abetterunderstandingof
Koreaninformalrelation-basednetworkshelpscontributetotheadvancement
ofknowledgeabouttheanatomyofinformalinstitution,aswellastothegrowingfield
ofindigenousmanagementresearch,byidentifyingandanalysinganinfluential
contextualfactorinKorea.Inaddition,itunderlinesimportantimplicationsfor
managementpracticesinKorea.
Keywords: indigenousmanagementresearch;informalrelation-basednetworks;
Inmaek;Korea; Yongo; Yonjul
Introduction
DespitetherapidgrowthoftheKoreaneconomysincethe1960s,itreceivesfarless
attentioninbusinessandmanagementresearchcomparedtoitsneighboursChinaand
Japan.Today,theKoreaneconomyisamongthestrongest15worldwideaccordingto
grossdomesticproduct(purchasingpowerparity(PPP),IMF2012).Koreanfirmsoccupy
leadingpositionsinrespectiveindustries,with,forexample,Samsungleadingtheworld
semiconductormarketandelectronics(KimandSeong 2010),HyundaiMotorsthefourth
largestmanufacturerofautomobiles(OrganisationInternationaledesConstructeurs
d’Automobiles/InternationalOrganizationofMotorVehicleManufacturers2010),and
SamsungSDIandLGChemleadingthelithium-ionbatterymarket,importantformobile
phones,notebooksandinthefutureforelectricallypoweredcars(VirtanenandLee 2010).
AlthoughseveralstudieshaveanalysedformalfactorsandprocessesofKorean
management(Kim 2011;LimandSanidas 2011;RugmanandOh 2008;Cho 1994;
Kim 1997),lessattentionhasbeenpaidtotheinformalsphereofmanagerialbehaviourin
Korea.
ThispaperfocusesonthefundamentalfactorsunderlyingKoreanmanagement
practices,namelyitsascriptiontoinformalrelation-basedties,asyetnoveltomanagement
research.Whileoverthepast30yearsresearchintothebusinessimpactof Guanxi tieshas
beencomprehensivelydescribed(Luo 2007;Gold,Guthrie,andWank 2002;Tsuiand
q 2013Taylor&Francis
*Email: [email protected]
AsiaPacificBusinessReview,2014
Vol.20,No.1,78–108, http://dx.doi.org/10.1080/13602381.2013.791567
Downloaded by [RMIT University] at 01:15 24 February 2016 Farh 1997;DunningandKim 2007),classified(Fan 2002b;ChenandChen 2004;Lin
2001;Li 2007)andcriticallydiscussed(Gu,Hung,andTse 2008;HoandRedfern 2010;
Luo 2008;Fan 2002a),thedistinctivefeaturesofinformaltieswithinthesphereofKorean
businessandmanagementremainlargelyunknown,orareatbestmentionedsuperficially
intheinternationalbusiness(IB)andinternationalmanagement(IM)literature.Though
somestudiesmakeKoreaninformaltiesaresearchsubjectinanIBorIMcontext,anin-
depthanalysis,providingafundamentalclassification,definitionandcharacterization,
suchasthatprovidedbyLuo(2008)orFan(2002a)inrelationto Guanxi,iscurrentlya
necessity.Moreover,thoughindigenousmanagementresearch(IMR)iscurrently
flourishing1
(XuandYang 2009;Tsui 2004;PandaandGupta 2007;Mayer 2006;Jackson,
Amaeshi,andYavuz 2008),Koreanmanagementiscomparativelyunder-representedasa
researchsubjectinthisfield.Hence,researchintoKoreaninformalrelation-based
networkscanberegardedasaninnovativefieldofdiscussionandresearch.
Table1 showstheresearchfieldfocusedinthispaper,aswellasitsrelationshipto
neighbouringdisciplinesbyprovidingexamplesofstudiesconductedintheareaof
informaltiesinIBandIMaswellasinIMR.Followingthisdistinction,studiesthat
exploredistinctivecontextfactorsuniquetoKoreacancurrentlybeconsideredunder-
represented.TheIMRapproachisdefinedbyTsui(2004),amongothers,asfollows:
[ ... ]indigenousresearchisnotcomparativeorcross-culturalresearch.Bydefinition,
comparativeorcross-culturalresearchinvolvesatleasttwonationsorcultures.Indigenous
researchaimstounderstandaspecificcontextandthusitmustavoidinvolvingtwocontexts
thatmaydifferonunknowndimensions.(Tsui 2004,503)
Indigenousresearchprovidesabetterunderstandingofdistinctivecharacteristicsoflocal
phenomenathatareuniquetoacountry,thusmakinganovelcontributiontoresearch.
FutureresearchintoKoreanmanagementwillrequireapreciseunderstandingofthe
natureofinformalrelation-basednetworksonwhichempiricalresearchcanbebuilt.
Hence,acleardefinitionandcharacterizationofthedifferentexistinginformalnetwork
typesisanimportantstartingpoint.Thispaperwilldistinguishbetween Yongo, Yonjul and
Inmaek basedonliteratureanalysis,interpretationofKoreantermsandaseriesof
exploratoryinterviewsconductedbetween2009and2012.
Theoreticalbackground
PopularizedbyNorth(1990),theinfluenceofinformalinstitutions(e.g.culture,normsand
ethics)incontrasttoformalinstitutions(e.g.laws,regulationsandrules)hasfounditsway
intobusinessstudies(Peng,Wang,andJiang 2008).Informalinstitutionsare,contraryto
formalinstitutions,mostlyunwritten,andconstructed,sharedandenforcedoutsideof
officialchannels(Pejovich 1999).Thereislittledoubtthatinformalinstitutionsmatterin
managerialdecision-making(Pengetal. 2009),butthewaysinwhichtheymatterandthe
natureoftheirunderlyingprinciples,leadingtorespectivemodesofaction,iscurrentlya
developingareaofmanagementresearch(Zhu,Wittmann,andPeng 2011).
Inreferencetodisciplinesotherthanbusinessandmanagement(e.g.economicor
politicalscience),itcanbeclaimedthattheorylacksaprecisedefinitionofwhatinformal
institutionsactuallyareandwhattheyarenot.Severalphenomenasuchasnetworks,the
mafia,corruption,culture,valuesandnormshavebeengenericallytaggedasinformal
institutions.Relational,sometimesreferredtoaspersonal(Wang 2000)orsocial(Yazawa
2006;HelmkeandLevitsky 2004),networksareoftenregardedasasubcategoryof
informalinstitutions.
AsiaPacificBusinessReview 79
Downloaded by [RMIT University] at 01:15 24 February 2016 Generallydefined,networkscanbedescribedas‘asetofinterconnectednodes’
(Castells 2001,1)betweenactors.Relation-basednetworks,thus,refertotheconnection
betweenpeoplewhoaredirectlyorindirectlyinvolvedinasocialinteraction.Thenature
oftherelationshipbetweenpeoplecanbeformalorinformalandtheformalnatureof
relationshipscanbecharacterizedas‘explicitlyprescribed,exogenouslyimposedand
rigidlyenforcedbyverticalauthoritypowersinauniversalisticdepersonalizedprocess
(e.g.objective,cognitiveandtask-orientedandinstrumental)’(Li 2007,229).Onthe
contrary,aninformalrelationshiprelatesto‘thenatureofsocialtiesandeventsas
implicitlyassumed,endogenouslyembraced,andflexiblyenforcedbypeerpressures
horizontallyinaparticularisticpersonalizedprocess’(Li 2007).Thus,informalnetworks
ofrelationshipscanbedefinedasdirectorindirectconnectionsbetweenpeoplewhich,
althoughbasedonvoluntaryparticipation,areheldtogetherbypeerpressure.
Table1.Demarcationoftheobservationfieldinneighbouringdisciplines.
Observationfield
IB-relatedresearchon
informalrelationsIMRoninformalrelations
IM-relatedresearchon
informalrelations
Examples
General
scope
NguyenandRose(2009,
JBV), subject:Building
trustamongVietnamese
entrepreneurs
Luo(2008,IBR), subject:
Chinesecultureand
businessbehaviourandthe
intertwinementbetween
guanxiandcorruption
WongandBoh(2010,
AMJ), subject:informal
tiesandtrustworthiness
ReagansandMcEvily
(2003,ASQ), subject:
Informalnetworksand
knowledgetransfer
Fan(2002b,IBR), subject:
Questioningguanxi:defi-
nition,classificationand
implications
MichailovaandWorm
(2003,EMJ), subject:
Personalnetworkingin
RussiaandChina
WongandEllis(2002,
JIBS), subject:Socialties
inSino-HongKonginter-
nationaljointventures
Cheng,Wang,andHuang
(2009, MOR),subject:An
‘Insider’s’perspectiveof
advancingChineseman-
agementresearch
EstrinandPrevezer(2010,
APJM), subject:Informal
institutionsandcorporate
governanceinBrazil,
Russia,IndiaandChina
OnKoreaDyerandChu(2000,
JIBS), subject:Trustin
Supplier-Automaker
Relationships
KimandCannella(2008,
JWB), subject:Social
capitalandexecutivepro-
motioninKorea
Park,Hwang,andHarri-
son(1996,IBR), subject:
Communicationproblems
inforeignsubsidiariesin
theUSandKorea
Under-represented
currentlya
Oh,Chung,andLabianca
(2004,AMJ), subject:
Groupsocialcapitaland
effectiveness
BstielerandHemmert
(2008, JWB), subject:
Comparingtrustinvertical
productdevelopment
partnershipsinSouth
KoreaandAustria
YoonandHyun(2010,
MD), subject:Determi-
nantsofinformalnetwork
governanceinKoreaand
China
Note:JIBS,JournalofInternationalBusinessStudies;JBV,JournalofBusinessVenturing;AMJ,Academyof
ManagementJournal;JWB,JournalofWorldBusiness;EMJ,EuropeanManagementJournal;APJM,Asia-
PacificJournalofManagement;ASQ,AdministrativeScienceQuarterly;MD,ManagementDecision;IBR,
InternationalBusinessReview;MOR,ManagementandOrganizationReview.
a
Indigenousbusinessandmanagement-relatedresearchonKorea,i.e.researchthatexplicitlytakesthedistinctive
informal(cultural)contextintoaccountorthatdescribesuniquelocalcharacteristicsindepth(Tsui 2004).
80 S.Horak
Downloaded by [RMIT University] at 01:15 24 February 2016 Tiescanbedistinguishedaccordingtotheirlevelofinformalityandtheirstrength.
Lidistinguishesbetweendifferentintensitylevelsofinformality.Stronglypronounced
informallyispersonalizedtrust,arelationalcontract,intuition,non-verbalcommunication
ortacticalknowledge(Li 2007).Seminalworkontiestrengthwasconductedby
Granovetter(1973)whoproposedaclassificationoftiestrengths(eitherweakorstrong)
accordingto(a)timeinvestedtomaintaintheseties,(b)emotionalattachment,(c)intimacy
and(d)reciprocity.Duetoahighdegreeoftrust,strongtiespreventfree-ridingand
opportunism,henceservingasaneffectiveinformalcontrolmechanism.Whilescoringlow
onthefactorsmeasuringtiestrengthmentionedabove(a–d),weaktieshavetheadvantage
ofextertinglong-rangeinfluence,i.e.theyareabletoconnecttootherslocatedindistant
partsofthenetwork,therebyestablishingcommunicationchannelsvaluablefortransferring
informationacrossdistancesonthenetwork.Moreover,weaktiesfulfilabridgingfunction.
Ifthereisnoconnectionbetweendifferentinformalnetworks,thereisa‘structuralhole’
(Burt 1995).Whenagentsfillthisstructuralhole,autilitymaximumresultsbothforthese
agentsandforthemembersofthenetworksintheformof,forexample,gainsinmutual
information.Asdistantinformationcanbeausefulacquisitionforfirmsinordertoincrease
knowledge,itisimportantthatbothstrongandweaktiesaremaintainedbyfirms(Burt
2000).Totheindividual,however,thevalueofbeingequippedwithseveralinformalties
decreasesthemorepeerstheagentspossess.Asaconsequence,thevalueofinformaltiesis
highestformanagerswiththefewestpeers(Burt 1997).
Whatfunctiondoinformalrelation-basednetworksfulfil?AccordingtoNee,theyserve
toorganize‘market-orientedeconomicbehaviouraccordingtoinformalnormsreflecting
theprivateexpectationsofentrepreneursandpoliticians.Theyactintheshadowofthestate,
oftenatoddswiththegoalsformulatedbyrulers’(Nee 1998,86).Positivecharacteristicsof
networksareidentifiedintheliteratureintheformofsupportservicessuchasforjob
searches(Granovetter 1974)orincommunitycare(Lin 1999).
AvarietyofconceptualizationsarebasedonGranovetter’sworksonsocialcapitaland
networks,whocriticisesthelackofintegrationofthesocialenvironmentinthedecision-
makingbehaviourofneoclassicaleconomics.Hiscontributioncanbeseenintheextension
oftheassumptionofrationalhumanbehaviourbytheroleofsocialembeddednessof
behaviourininterpersonalrelationshipnetworks(Granovetter 1985).
Byfarthegreatestattentionwithinthiscategoryofinformalinstitutionshasbeen
attractedbyresearchon Guanxi (Gold,Guthrie,andWank 2002;Luo,Huang,andWang
2012;Luo 2007;Fan 2002b;Luo 2008;Buckley,Clegg,andTan 2006).Surprisingly,in
spiteofitsgeographicalproximitytoChinaandtheeconomicimportanceofKoreatoday,
considerationofKoreanformsofinformalrelationalnetworkshasonlybeenimplicitly
recognizedinmanagementresearch.
ConsiderableconfusionaboutthetermsusedforinformalrelationaltiesinKoreais
addedtobythesporadicuseofdifferenttermsservingtodescribethesamephenomenon.
Mostoftheexistingmanagementliteraturedoesnotclearlyspecifythedeterminantsused
whendiscussinginformalrelation-basednetworksinKorea,meaningthatitremains
unclearwhether Yongo, Yonjul or Inmaek isbeingreferredto.Alternativelytheyare
describedinrelationtoChinese Guanxi networks,withthepointmadethattheyarequite
similar.Althoughthenetworksaretosomeextentinterrelatedandoverlapping,the
differencesarenotmarginal.Theshortcutsdescribedabovecanleadtoanimpreciseusage
ofkeytermsandmayleadtogeneralizationsthatarenothelpfulforadeeperanalysisof
informalrelation-basednetworks.
AsiaPacificBusinessReview 81
Downloaded by [RMIT University] at 01:15 24 February 2016 Literaturereview
InordertodefineandcharacterizeKoreanrelation-basednetworks,thispaperdrawson
(a)literatureanalysis,(b)theinterpretationofkeytermsinKorean(Hangul)and
(c)exploratoryinterviewswithexperts.Asafirststep,anoverviewoftheinternational
literatureanalysedforthispurposeispresentedinAppendixB.Mostpublications
appearedintheareaofsociologyandmanagement.Contrarytosomepaperspublishedin
thefieldofsociology,mostofthemanagement-orientedliteraturehasnotasyetmadethis
subjectanexplicitresearchtheme.Itcan,therefore,beclaimedthatresearchintoKorean
informalnetworkscurrentlyremainsanimplicitandinsignificantsideissueinIBand
managementresearch.
Sowhatkindsofinformalrelation-basednetworksexistinKorea?Basedonthe
literaturereview,threetypescanbedistinguished,namely Yongo, Yonjul and Inmaek
networks.Butthereiscontroversyregardingthefactthatimportantfeaturesofeachtypeare
notallocatedtoeachnetwork.YoonandHyun(2010)regard Yongo tobearatherneutral
termforrelationshipsorconnectionsingeneral,whereas Yonjul manifestsitselfbasedon
familyties,graduationfromthesameschooloruniversityandregionalorigin.Yeeand
Chang(2009),KimandKim(2008)andManskeandMoon(2003)alsoregard
university/school,familyandregionaltiesastheconstitutivebaseof Yonjul.Lee(2000)
defines Yonjul asifitcouldbeestablished amongothers basedonexistingformer
university/school,familyandregionaloriginties,butitsdistinctionfromotherformsisinits
‘facilitativefunctionofbackdoorrentseeking’(Lee 2000,369),whichaddsanamoral
characteristictotheterm.Onthecontrary,BstielerandHemmert(2010)andMilliman,Kim,
andVonGlinow(1993)regardfamilyties,university/schoolandregionalaffiliation Inmaek
relationshipsasdoKimandCannella(2008).Lee(2007),KimandBae(2004)andChung,
Lee,andJung(1997)regardfamilyties,university/schoolandregionalaffiliation Yongo
relationships.OtherauthorssuchasParkandShin(2005),ChangandChang(1994),Leeand
Brinton(1996),ChoandYoon(2001),Chang(1991)andKim(2007),abstainfromusinga
distinctiveterm.However,theyagreethatthethreeconstitutivebasesofkin,
university/schoolandregionaloriginareimportantgroundsforforminginfluentialinformal
ties.Theresultsoftheliteraturereviewaresummarizedin Table2.
Theliteraturereviewresultsinseveralinitialfindings:first,formeruniversityorschool
ties,regionaloriginandkinshiptiesdopresentimportantgroundsuponwhichinformal
tiesareestablished.Second,informaltiesareusedforpersonalgains,butcertaintiesare
usedforamoralorillegaltransactions.Hence,thenatureofthosetiesisdifferent.Third,
Table2.TheclassificationcontroversyofinformaltiesinKorea.
Distinctive
network
type[I][II][III]
TiebaseUniversity/school,regionandfamilyEither[I]or
through[I]or
otherbase
Allsocial
ties
NatureNeutralAmoralorillegalNeutral
Taggedas Yonjul
1
, Inmaek 2
, Yongo 3
, Yongo 4
, Yongo 5
,
Inmaek
6
, Yonjul
7
, Yonjul
8
, Yonjul
9
, Yonjul
11
,
Yonjul
12
, Yonjul
13
and Inmaek 14
Yonjul
10
Yongo 1
and
Yongo 11
Sources:
1
YoonandHyun(2010),
2
BstielerandHemmert(2010),
3
Lee(2007),
4
KimandBae(2004),
5
Chung,Lee,
andJung(1997),
6
Milliman,Kim,andVonGlinow(1993),
7
YeeandChang(2009),
8
KimandKim(2008),
9
Manske
andMoon(2003),
10
Lee(2000),
11
Yee(2000),
12
Kim(2000),
13
Park(2004)and 14
KimandCannella(2008).
82 S.Horak
Downloaded by [RMIT University] at 01:15 24 February 2016 thereisanothercategoryofties,asinothercountries,whichrelatestoinformaltiesthat
peopleestablishindependentofanextraordinarybase.Thecontroversyintheexisting
literatureliesintheconfusionbetween,orimprecisedefinitionof,allthreetiessothatit
remainsunclearwhethergeneraltiesarereferredtooratieformationthatisdistinctivefor
Koreaandinadditionwhetheritisusedforamoralorillegaltransactions.Mostauthors
placeallthreetypesoftiesunderoneroof(compare Table2 [I]),orapplythesamedefinition
totwotypesoftiesatthesametime,somethingwhichcaneasilyleadtotheassumptionthat
inKoreainformaltiesareusedforamoralorillegaltransactions,whichiscertainlynotthe
caseoverall.Moreover,itisunclearhowinfluentialtheyremaintoday.
Researchapproachandmethod
Theresearchsubjectisexploredundertheguidanceofapositiveresearchapproach
(LoewensteinandHaisley 2008),ratherthananormativeapproach,byaimingtowardsthe
understandingofinFriedman’sterm‘whatis’(Friedman 1953,3).Integralstepsinvolve
theinterpretationofKoreantermsandexploratoryexpertinterviews.
Inordertountangleinformalrelation-basednetworksinKorea,themeaningofthe
syllablesoftheoriginalKoreanwords(inHangul,i.e.theKoreanalphabet) Yongo, Yonjul
and Inmaek wereanalysedinadetaileddiscussionwithtwoKoreanbilingual(Korean-
English)nativesintwoseparatesessionseachtoensurecongruence.Inaddition,theexpert
interviewshelpedestablishaclearerunderstandingofthedefinitionbordersoftheterms
andtheirdistinctivecharacteristics.
Exploratoryexpertinterviews
Duetobusinessandmanagementliteratureratherthangeneralallusionstothecharacterof
Koreaninformalrelation-basednetworks,expertinterviewswereconsiderednecessaryin
ordertobringoutthesubtletiesmoreaccurately.Between2009and2012,threewavesof
exploratoryinterviewswith10Koreannationalsand11Germannationals(N ¼ 21)
representinginternationalcorporationsandpublicorganizationswereconductedacross
KoreaandinGermany(see Table3).
ThefirstwaveofinterviewstookplaceinKoreaandincludedKoreannationalsonly.
ThatsampleincludedsixinterviewswiththreeKoreanmanagersandthreeprofessorsof
businessandeconomicstudies.ThesecondwaveofinterviewstookplaceinGermany
withtwoKoreanprofessorsonaresearchstayabroad.Inordertoincreasetheportionof
participantsfromthebusinesssectorandtoavoidpotentialmonocultural-biasedviewson
thesubject(Kwon 2006),athirdwaveofinterviewswasconductedinKoreaincluding13
additionalinterviewssolelywithupper-andtop-levelbusinessexecutivesofKoreanand
Germannationality.
Asquestionsrelatingtohighlyprivateassetsaresensitive,theinterviewswerestrictly
anonymous.Whenallowed,theinterviewsweretaped,whennot,notesweretaken.
Duetothenoveltyoftheresearchsubject,thenumberofquestionswaskeptlowto
guardagainstoverlookingimportantdetailsthatcouldotherwisebecausedbyusinga
comprehensivelystructuredquestionnaire.Thequestionsweretestedinapilotinterview
withtwoKoreanstudentsindependentofeachotherinordertoconfirmtheir
comprehensibility,andwereinitiallyconductedinanexploratorymannerinorderto
covereveryaspectofimportancetotheintervieweebeforebecomingmorefocused
inthecourseoftheinterviewaspartoftheelicitationtechniqueapplied(Johnsonand
Weller 2001).
AsiaPacificBusinessReview 83
Downloaded by [RMIT University] at 01:15 24 February 2016 Datacollection
Thedatacollectionfollowedajudgementsamplingstrategy(MilesandHuberman 1994;
Marshall 1996a).Inselectingtheexperts,thekeyinformanttechniquewasapplied
(Marshall 1996b;Tremblay 1989),accordingtowhichkeyinformantsneedtofulfilfive
criteria:Theyshouldoccupya(1) roleinthecommunity thatexposesthemtothe
informationindemand,(2)theyshouldbe knowledgeable aboutthesubjectofresearch,
(3)are willing and(4)ableto communicate theirknowledgeopenlyand(4)be impartial,
i.e.unbiasedandobjectiveinrelationtothesubjectunderinvestigation(Tremblay 1989).
Baseduponthesecriteria,thekeyinformantswerecarefullyselected.Theyoccupieda
highpositioninKoreaeitherinbusinessorinarelatedfield,i.e.asprofessorofeconomics
andbusinessstudies(roleinthecommunity),hadseveralyearsofbusinessexperiencein
Korea,or,asfarastheforeignkeyinformantswereconcerned,atleastthreeyearsof
managementexperienceinKorea(knowledgeable).The willingness totalkopenlyabout
thesubjectunderinvestigationwasconfirmedbeforetheinterviewstookplace.Theywere
bilingual(i.e.eitherKorean-English,Korean-GermanorGerman-English),henceableto
talkwiththeinterviewer(communication).Moreover,anonymityoftheinterviewswas
guaranteedtothekeyinformants(impartiality).
Toapproximately30%oftheparticipantsapre-existingdirectrelationshipora
relationshipthroughamutualacquaintanceexisted,aconditionthatcontributedpositively
totheestablishmentofatrustinginterviewatmosphere,afactorconsideredimportantfor
exploratoryinterviews(Ryen 2001).Thedatagatheredweretranscribedandthecontent
analyticallyevaluated(MilesandHuberman 1994).Thefindingsareincorporatedinthe
definitionsandcharacterizationsprovidedinthefollowingsections(Table4).
Table3.Listofexpertinterviews.
No.PositionNationalityInterviewlocationInterviewduration(min)
I-A1AcademiaKoreanSeoul(Korea)96
I-A2AcademiaKoreanSeoul(Korea)82
I-D3DirectorKoreanSeoul(Korea)55
I-M4ManagerKoreanSeoul(Korea)65
I-M5ManagerKoreanSeoul(Korea)73
I-A6AcademiaKoreanDuisburg(Germany)88
I-A7AcademiaKoreanBusan(Korea)72
I-A8AcademiaKoreanDuisburg(Germany)60
I-VP9VicePresidentKoreanSeoul(Korea)48
I-C10CEOGermanSeoul(Korea)56
I-P11PresidentGermanSeoul(Korea)38
I-D12DirectorKoreanSeoul(Korea)61
I-P13PresidentGermanSeoul(Korea)42
I-D14DirectorGermanSeoul(Korea)58
I-D15DirectorGermanSeoul(Korea)33
I-D16DirectorGermanSeoul(Korea)36
I-D17DirectorGermanSeoul(Korea)72
I-C18CEOGermanSeoul(Korea)34
I-P19PresidentGermanSeoul(Korea)35
I-P20PresidentGermanSeoul(Korea)41
I-P21PresidentGermanSeoul(Korea)54
84 S.Horak
Downloaded by [RMIT University] at 01:15 24 February 2016 Table4.Criticalthemesintheinterviewanalysis.
No.
Critical
themeRepresentativequotations
I-A1 Yongo ‘InformaltiesexistineverycountrybutinKorea,school,family
andregionaloriginplayanextraordinaryroleintheirformation.
Todaytiestoformeruniversitymatesplayabiggerrolethanschool
tieswhichwereinthepastmoreimportant.’
I-A2‘InKoreaitisimportanttohaveaprivaterelationshipwithpeople.
Withoutaprivaterelationshipitisimpossibletogetthingsdone.
MostimportantisYongo.Theserelationshipsmeanconnections
throughgraduationfromthesameuniversity,beingborninthe
samecityorbelongingtothesamefamily.’
I-D3‘WhenIenterabusinessnegotiationwithsomeone,thefirstthings
Iaskishowoldishe,whereheisfromandwherehashestudiedin
Korea.ItrytofindoutwhetherthereisYongo.Thatwillchange
thesituationcompletely.’
I-D4‘WesternfirmsactveryrationalinKorea.Theyonlyusememos
anddon’tliketoshareinformation.InKoreaweshareall
informationwithourfriends.Theyhavenosenseforestablishing
sympathiesbyunderstandingthegive-and-take-game.However,
theyarejustnotabletobecausetheirforeignmanagersweren’t
bornhereandhaveattendeduniversityabroad.Theyhaveno
Yongo.’
I-P11‘Problemsareinterpretedanddecisionsaremadebytaking
dependencyrelationsbetweenpeopleintoaccount,ratherthan
focusingontheissueitselfdetachedfrompersons.Herein,most
importantarerelationsthatstemfromfamily,hometownand
universityconnections.Thosetiesarestrongandaremaintained.’
I-A6‘EveryKoreanhasYongo.ThewordinKoreanimpliesthatthereis
acommongroundfromwhicharelationshipcanbeestablishedor
alreadyexists.InKoreathatisusuallythegraduationfromthe
sameuniversity,regionaloriginorfamily.[ ... ]itdoesn’tassume
anyintentionorpurpose.’
I-D3 Hakyon ‘Forme,themostimportantsourcearethepeoplewhostudiedat
thesameuniversityasme.Wearelikeabigfamily.Idon’ttrust
peoplefromothercompetinguniversitiesthatmuch,theyare
different.’
I-M5‘Manypeopleinmyfirmgraduatedfromthesameuniversityas
me.Weoftenmeetafterworkfordinner.Peoplewhograduated
fromotheruniversitiesdothesame.’
I-P13‘InformalnetworksinKoreaareestablishedaroundspecial
institutions.E.g.havingstudiedatauniversityisenoughtodraw
fortherestofyourlifeonasocialconnection.Onemustn’t
necessarilyhavestudiedinthesameclassorsameyear,justhaving
studiedatthesameinstitution,nomatterwhen,makesareasonfor
aconnection.Thoseconnectionsaremaintainedbyanincredible
effortofprivatetime,likemutualdinnersandlunchbreaks,
drinkingevents,mutualsportevent,churchvisitsetcetera.Much
effortisspendonorganizingthoseencounters.’
I-A2 Hyulyon ‘Family-tiesarethestrongestbondinKorea.Takealookatthe
Chaebol.Usuallythesonsofthefoundertakeoverleadership
soonerorlater.Insmallerfirmsitisthesame.Recentlythereare
someexampleswherefamilymembershavenottakenoverthe
managementofthefirmbutassociates.Wecallthat“donation
culture”.Butthosearejustafewexceptions.’
AsiaPacificBusinessReview 85
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No.
Critical
themeRepresentativequotations
I-A1 Jiyon ‘Forexample,ifImeetsomeonewhowasborninthesameregion
likeme,weareimmediatelyveryclosetoeachother.Thetalkis
veryinformalindependentofthecontext.Itislikesomeonefrom
myfamilyalthoughwehaven’tmetbefore.Inordertounderline
thisfamily-likerelationshipweaddresseachotherwith“elder
brother”or“youngerbrother”dependentonage.Duetothis
hierarchytherearecertainbehaviouralexpectations.That’sthe
samewithformeruniversitytiestoo.Butregionaltiesarepowerful
ineveryareaofKorea’ssociety,inbusinessorpolitics.President
Rohtriedtostopitbutithasn’tchangedmuch.’
I-A2‘Regionaloriginplaysanimportantroleinfillingpositionsin
business.Peoplefromthesameregionarepreferablyhired.Itis
gettingmoreimportantthehigherthepositionsare.Competence
playsaroletoo,butaccordingtomyexperiences,regionaloriginis
decisivefinally.[ ... ]Regionalismisespeciallypronouncedwith
peoplefromtheJeollanamprovince,southeastofKorea.’
I-D3 Yonjul ‘Forexample,Istudiedatthe[xyz]universityinSeoulalmost30
yearsago,auniversityfromwhichmoststudentsenterinto
business.Meanwhile,theyhaveahugealumninetwork.IfIneedto
findoutinternalinformationaboutacertaindepartmentofa
companyoracompetitor,Iusemynetwork.EitherIfindadirect
contactorthroughsomeoneelsefrommyformeruniversity.Since
I’mseniortomanyalumni,itworksoutquitewell.Theywillnever
negatemyrequest,andIwillsupportthemtoowhenever
necessary.’
I-A6‘YonjulisdifferenttoYongobecauseithasclearlyanegative
connotationinKoreancomparedtoYongo,whichisrathera
neutralwordthatimpliesacommonbase.Yonjulisassociatedwith
negativebehaviourorillegalbehaviourorbehaviourotherpeople
wouldregardbadinsomeway.[ ... ]bothareverydifferentin
nature,becauseillegaltransactionsmustbekeptsecret,sothe
circleofpeopleshouldbetterbesmallandtrustmustbehigh.That
servestosecureYonjul.[ ... ]Yonjulcanevolvefromorthrough
existingYongorelationsorInmaekrelations.Theycantransform
intoYonjulbutIcanalsohaveYonjulwithsomeoneIdon’tshare
Yongo.ThisisoftenbetterbecauseYongoandInmaekareoften
toobigasnetworks,sotheriskofgossipishigher.’
I-A1‘Well,YonjulisdifferenttoYongo.WhenyouthinkaboutYonjul
youhaveaspecialintentionthatrequiresthehelpofothers.’
I-A6 Inmaek ‘Inmaekweuseasexpressionforapersonalnetworkingeneral.
Itjustmeansconnection.Ithasneitheranegativenorpositive
connotation.AsthistermissogeneralitcanincludeYongoand
Yonjul.’
I-A1‘Inmaekjustmeansconnection.’
I-A5‘InmaekisliketheEnglishwordforconnection.Averybroadterm
withoutaspecialmeaning.TalkingaboutYongoandYonjulisa
differentstory.’
I-D12 Effective
tie
strength
‘IbelievethestrengthofYongoinKoreadecreasesjustslowly.
Especiallytheyoungergenerationregardsreachinggoalsthrough
Yongodifferentlythantheoldergeneration.Theyounger
generationthinksthatusingYongoandYonjulisnotafairwayto
achievee.g.gettingajoborbeingpromoted.Yongoiscertainly
stronginKoreabutIfeelthattheyoungeronesareabitcritical
towardsYongo.’
86 S.Horak
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SubtletiesofKoreaninformalrelation-basednetworks
Koreaninformalnetworksarecommonlycalled Inmaek ( ), Yongo ( )or Yonjul
( )networks.Romanizationoftheletters,however,hasledtodifferencesinwriting
styles.
Inmaek,thoughratherrarelydebated,iscommonlywritteninromanletters. Yongo and
Yonjul arepresentedindifferentways.WhereasKimandBaeusethewritingstyle Yongo
(KimandBae 2004),otherauthorsprefer Yeon-gyeol (Yazawa 2006), Yo ˘n’gyo ˘l (Yee
2000), Yo ˘n’go (Lee 2000)or Yon-go (Chung,Lee,andJung 1997).Asfor Yonjul,the
majorityofscholarsapplyromanizedletters(KimandKim 2008;Cha 2000;Park 2004;
YeeandChang 2009),whereasothersprefer Yeon-jul (Yazawa 2006)or Yo ˘njul (Yee
2000;Lee 2000).
Forthesakeofease,thetermsappliedthroughoutthispaperaresimply Yongo, Yonjul
and Inmaek,respectively.Originalmeaningsandrelevantliterature,coupledwiththe
interviewsconducted,suggesttheneedtomakeacleardistinctionbetweenthesethree
typesofnetworks.
Definition: Yongo
Yongo isthetermforpersonalrelationshipsinKoreathatareattachedtoaffiliationinan
informallyorganizedgroup.Thereis,however,confusionintheliteratureaboutthe
precisedistinctionsbetweenthedefinitorybordersof Yongo and Yonjul.Whensome
authorsusethe Yongo terminageneraluniversalisticsenseofarelation-basedinformal
network(Yee 2000),othersmaintainthat Yongo derivesitsmaincohesionpowerfrom
strongparticularisticties,basedonkin,educationalinstitution(school/university)and
Table4– continued
No.
Critical
themeRepresentativequotations
I-P13‘Ithinktheinfluenceofinformalnetworkswillnotdecrease.The
basicprincipleswillnotchangebutmaybesomecharacteristics
mayalterovertime.Forexample,familyisofutmostimportance
inKoreaandthefatherenjoystheabsolutehigheststatus.Maybe
thefatheraspatriarchwillslowlylooseimportanceasmoreand
morewomenenterthejobmarketandcontributetothefamily
budget.Socialhierarchiesmaydecreaseasyoungerpeoplemay
notaccepttakingordersanymorejustbecauseofagedifferentials.
Moreoverstudentsmoreandmorestudyabroadandlearnhowthe
societyinothercountriesfunctions.’
I-D14‘Since10to20yearsthey[theChaebol]internationalizedand
implementednewmanagementpracticesinspiredbyapproaches
andideaslearnedabroad.ManyoftheChaeboltopmanagers
studiedabroadtoo.ThehierarchicalstructureoftheChaebolcan
beregardedanadvantageforimplementingnewmanagement
techniquesandpoliciesveryquickbyatopdownapproach.
However,allthosechangesIperceiveseemnottoinfluencethe
relianceandmaintenanceandespeciallytheloyaltytowards
informalrelationshipsinbusinessandprivatelife.Theyarestill
strongbutpeopledonotoftentalkaboutit.’
AsiaPacificBusinessReview 87
Downloaded by [RMIT University] at 01:15 24 February 2016 region(Chung,Lee,andJung 1997;KimandBae 2004).Ontheotherhand,thesethree
factorsareseenbymanyscholarsasthebasisthatforms Yonjul ties(Yee 2000;Cha 2000;
Lee 2000;Han 2000;Kim 2000).Onaskingtheintervieweesaboutthiscontradiction,they
allagreedthatthethreepivotalcentresformthebase–inthefirstplace–for Yongo but
notnecessarilyfor Yonjul.Neverthelesseachofthethreecentrescanserveasaplatform
forestablishing Yonjul (I-A6,I-D4,I-A2,I-D3andI-P11).
Acloserlookattheoriginalmeaningofthecomponentsofbothwordshelpsto
understandthesubtledistinction. Yongo and Yonjul bothsharethe‘yon’(tie).Itsmeaning
expressesaffectionandabondbetweenindividuals.The‘go’in Yongo indicatesthatthe
tieexistsforareason–becauseofasharedbackground.Thelatteris,inpractice,typically
(butnotexclusively)derivedfromattendanceofthesameuniversityorhighschool,the
sameregionaloriginorkinshipbelongingness.TheKoreanwordsforthesetiesare hakyon
(education-basedties), hyulyon ( familyorbloodties)and jiyon (regionalorigin-based
ties).Theseplaythemostimportantroleinforminginformaltiesandareexplainedin
moredetailbelow.
Hakyon( ):education-basedties
Relationshipsestablishedinhighschoolorduringuniversityeducationarereferredtoas
hakyon ties.Formerfellowstudentsareconnectedbyastrongrelationalbondinwhich,
accordingtotheseniority-determinedhierarchy,theeldertakescareoftheyounger,whois
expectedtobehaveloyally.Havingstudiedatthesameuniversityatthesametimedoesnot
necessarilymeanabondisestablished.Thefactofhavingstudiedatthesameuniversityat
allissufficientinordertoclaimassociationandamutualpersonalconnection.Therefore,in
thiswayaccesstolargecooperativealumninetworksisenabledthatcanbeusedfor
informationgatheringoranykindoffavours.Asaresult,favouritismisstrongly
pronouncedinthesenetworks(I-D3,I-M5,I-P13,Cha 2000;Kim 2007;Lee 2007).
Hyulyon( ):family,bloodties
Hyulyon referstorelationsamongpeopleofthesamebloodlineageortoaconnection
throughmarriage(KimandBae 2004);hence,itisfamilyandkinshipbased.Priorities
towardspeoplearedeterminedbysexanddistancefromthepatriarch.Femalesranklower
inthesocialhierarchy,asdomoredistantrelatives.Priorityisgiventosonsaccordingto
age,forexample,successioninafirmisinfluencedby hyulyon,asispromotionto
managementlevel(I-A2,Kee 2008).
Jiyon( ):regionalorigin-basedties
Jiyon indicatesarelationshipbasedonhomeorbirthplace.Kim(2007),Kim(2000),Lee
(2007)andShinandChin(1989)reportontheimpactofbeingborninthesameregion.
Thesameoriginleadsautomaticallytomembershipofagroup,basedontheassumption
thatvaluesandnormstypicalfortherespectiveregionbecameapermanentcharactertrait
oftheindividual.It‘providesprimafaciejustificationforasocialbond’(ShinandChin
1989,17).Thisfactexplainsthephenomenonthatmosthigh-rankedpoliticiansand
corporateleadersinKoreastemfromaparticularregion.Sharingthesameregionalorigin
isregardedasbeingamemberofaquasi-family,implyingacceptanceofbehavioural
normsintheformofcooperationandloyalty.Asaconsequence,socialcohesionwithin
thegroupishigh(I-A1andI-A2).
88 S.Horak
Downloaded by [RMIT University] at 01:15 24 February 2016 Yongo derivesfromone’sascriptiontothesethreeties(aswiththeeducational
backgroundinanex-postsense).Hence,itisbasicallyimmutableonceacertain Yongo is
ascribedtoaperson.Withtheexceptionofschooloruniversityaffiliations(hakyon),those
tiesaredeterminedbybirthandhenceareirreversible.Allthreetiesrepresentlinesof
relationalbondsthatlastforlife. Yongo initselfdoesnotpresupposeanypurpose,
intentionorobjectiveonthepartofthepeoplesharing Yongo (I-A6).
Definition: Yonjul
Yonjul referstoinformalandratherparticulartiesbetweenindividualsthatexistfora
purpose.Theworditselfshareswiththeword Yongo the‘yon’,againstandingfor‘tie’,but
thesecondsyllable–the‘jul’–translatesto‘rope’or‘string’.Thecommonjudgement
basedontheinterviewsconductedisthattheword Yonjul itselfhasarathernegative
connotation(I-A6),as Yonjul presupposesapurposeorintentionandobjective,suchas
personalgains.Thepurposeof Yonjul tiesisoftentosecurefavoursorbenefitsgranted
becauseofthoseties,andnotbasedonfaircompetitionorequaltreatment.Examples
include,ontheindividuallevel,theusageof Yonjul forjobentry,careerprogressionorthe
acquisitionofsecretcompetition-relevantinformationor,onanorganizationallevel,
receivingsubsidiesorsecuringmonopolyrightsinthemarket(Kim 2000).Basedonthe
interviewsconducteditisclearthat Yonjul blurstheborderbetweenlegalityandillegality
andisoftenassociatedwithillegaltransactions(I-D3,I-A6andI-A1).
Definition: Inmaek
Inmaek standsforthesocialnetworkinageneralsenseofonethatonebuildsupinthecourse
ofone’ssociallife,whetherpurposefullyornot.Basedontheinterviewsitcanbeclaimed
that Inmaek, Yongo and Yonjul areinterrelated,butthemostgeneralterminKoreafora
socialnetworkwouldbe Inmaek (seealsoHitt,Lee,andYucel 2002;KimandCannella
2008;Milliman,Kim,andVonGlinow 1993).Asageneralsocialnetworkcanbeextended
basedonexistingties, Yongo and Yonjul canbeconsideredpartofthe Inmaek.Throughthis
interrelation,givenaspecialpurpose,ageneral Inmaek tiecandevelopintoa Yonjul
relationship(cf. Figure1).Hence, Inmaek iscriticalforsecuring Yonjul.As Yonjul
relationshipsareratherdelicate, Inmaek isalsoimportantforsafeguarding Yonjul
relationships,duetotheoptiontheyprovideofexertingpeerpressure(I-A1,I-A5andI-A6).
Developmentoftheeffectivetiestrength
AsmostresearchonChinarecognizesthedeclineinthestrengthofinfluenceof Guanxi
(BrennanandWilson 2010;Guthrie 1998)asaresultofeconomicandpolitical
development,thequestionofwhethertheinfluenceofKoreaninformalrelation-based
networksalsodeclinebecomesinteresting.AstheAsianfinancialcrisisof1997hitKorea
hardresultinginthetakingofunusualsteps,includingmass-layoffs,causinghigh
unemploymentratesandadecreaseinfirmloyalty,scholarsarguedthatKorea
subsequentlyunderwenta‘culturaltransition’fromatraditionallycollectivisticsocietyto
aoneinwhichindividualvaluesbegantoprevail(LeeandMcNulty 2003).Sincethe
crisis,Koreancompaniesrecoveredandreformed,forinstance,byintroducing
performance-basedpaymentsystems,thusabandoningthepracticeofseniority-based
compensationandpromotion(Chang 2006).Aquestionthatarisesiswhetherthese
AsiaPacificBusinessReview 89
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influenceof Yongo.
Theresultsoftheinterviewsconductedrepresentarathermixedpictureinresponse.
Whereassomekeyinformantsdoseeadeclineofinfluencelongterm,othersregardthe
influenceasstablebutwithchangedcharacteristics.Overallitcanbestatedthatthe
influenceof Yongo isperceivedasstillstrongtoday.Inparticular,twostreamsof
perceptionthatleadtotheassumptionofanalterationinitscurrentshapecanbe
summarizedasfollows:First, Yongo mayalteritsinfluenceduetochangesinsociety.
Morewomenenterthejobmarketandpursuemanagementcareers,thuscontributingto
families’finances;gender-determinedhierarchiesmightsoftenaccordingly,drivenalsoby
ayoungergenerationthatprefersself-expressionandindividualismoverstrictpatriarchic
familystructures.Moreover,ithasbeenarguedthattheyoungergenerationtoday
perceives Yongo-basedprivilegesasaratherunfairpractice.Second,duetotheincreased
internationalizationofKoreanfirms,newmanagementtechniquesareadopted,resulting
intheadjustmentofexistingapproachesandattitudes.Forinstance,suchinternational
firmsincreasinglyview Yongo-basedrecruitingcriticallyandinordertopromoteskill-
basedover Yongo-basedrecruiting,informationaboutuniversityaffiliationandhome
towninjobapplicationsoffreshmenarereportedtobeblackened.However,thosepolicies
seemtobecommonfortheChaebolbutwhetherthesmall-andmedium-sizedenterprise
(SME)sectorsfollowsuchmethodswasunknowntothekeyinformants.Moreover,
itremainedunclearunderwhatselectioncriteriayoungprofessionalsandexperienced
managersarerecruited(I-VP9,I-P11,I-D12,I-P13andI-D14).
AssocietalchangeaswellasChaebolpoliciesrepresentforcesthatworkagainsta
strengtheningofinformalties,theinterviewsconductedcannotdrawaclearpictureofthe
influenceof Yongo inthefuture.Asthisstudyhassofarshown,informalrelation-based
networksinKoreaadoptseveralformsandserveasaplatformforseveralpurposes.In
ordertodeliverrepresentativedataconcerningthestrengthof Yongo inthefuture,firstan
Inmaek-ties
Yongo-ties
Yonjul-ties
Figure1. Inmaek, Yongo and Yonjul –interrelatednessandpossibletiedevelopment.Note:
Possibledevelopmentpathofarelationaltie.
90 S.Horak
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empiricalresearchmethodologyisrequiredintheformofalongitudinalstudyinorderto
explorethisquestion.
CharacteristicsofYongoandYonjulties
As Inmaek isarathergeneralexpressionforasocialnetwork,thissectionfocusesona
characterizationof Yongo and Yonjul,afterwhichitmovesontocompareallthreenetwork
forms.Astheanalysisofnetworkcharacteristicsisamajorresearchthemeofthesocial
capitalliterature,thefollowingcharacterizationisconductedthroughthislens.
Comparedto Yongo, Yonjul relationsaremuchmoreparticularistic(Yee 2000;Kim
2000).Theymatch Yongo networksintermsofstructureandformbutdifferintermsof‘its
facilitativefunctionofbackdoorrentseeking’(Lee 2000,369).Theyrepresentastrong
bondbasedonhighpersonaltrust,wherebytherelationshipandreciprocalobligationsmay
insomecasesbemorebindingthanformalrulesandlaws(Hitt,Lee,andYucel 2002;Lee
2000;Park 2004).Researchintosocialnetworkshasconcludedthatthelevelofmutualtrust
isakeyvariableofcohesioninrelationalnetworks(Gambetta 2000;OstromandAhn 2003),
andthatdeterminestiestrengths(Granovetter 1973;Li 2007).Whereastheleveloftrust
attributedto Yongo networkpartnerscanbetendentiallyregardedasmodesttohigh,trust
attributionto Yonjul networkmembersisextraordinaryhigh(I-A6,ChangandChang 1994).
Highpersonalizedtrustisthusakeycharacteristicin Yonjul relations(Yee 2000;Lee 2000;
Kim 2000;ManskeandMoon 2003;Park 2004;KimandKim 2008;ShinandChin 1989).
Ontheotherside,trustascriptionislimitedtoinsidersonly,whichinturnleadstodistrust
andtheexclusionofoutsiders(YeeandChang 2009;Chung,Lee,andJung 1997;Kim2000;
Park 2004;ManskeandMoon 2003).Relationshipswithpeopleoutsidethenetworkare
describedascoldanddistantandremainoutsideconsiderationforissuesofcare,supportor
favours:‘Aconsciousnessofmoralobligationexistsonlyforthoseintheinsideworld,while
theattitudetowardsthoseintheoutsideworldcanbecharacterizedasutmostindifference’
(ManskeandMoon 2003,51).Discriminationandhostilityisevenreportedtowardsnon-
networkmembers(Fukuyama 1995;Kim 2000;Cha 2000).
Therelationalmodeofoperationwithin Yonjul networksneedstobeexplainedinmore
detailinrelationtotheinfluenceofitsauthorityonreciprocalobligationsandloyalty.
AsConfuciannormsofbehaviourprevail, Yonjul networkscanbedescribedalternatively
asa‘mutualpatron-clientnetworkwithastrongpaternalistictone’(Lee 2000,369).
AccordingtoConfucianideals,thepatriarchinthefamily(usuallymale)enjoysabsolute
authorityandunconditionaltrustandisnottobecriticizedbyhisinferiors(i.e.hiswife,
childrenanddistantrelatives).Byhonouringhisauthority,i.e.showingunconditional
loyalty,inferiorsenjoythecare,supportandprotectionofthepatriarch.Hence,the
relationshipisbasedonmutualdependency.
ThatKoreanbusinessesoperateunderthestronginfluenceofthesebrieflyoutlined
behaviouralprinciplesisnotnew(Fukuyama 1995;Cha 2000).Toalesserextent,anissue
ofdebateisthatthesefamilyidealsdoworkwithintheothertwopivotalcentresthat
constitute Yongo andalsoplayarolein Yonjul relations(i.e.formeruniversity/schoolties,
regionalorigin).Inthisway,thesphereoffamilism,itsemotionalattachmentdetermining
personalvalues,idealsandbehaviouralnorms,isextendedfromthenuclearfamilyto
othergroups.ThisexplanationisinlinewithwhatChareferstothroughhisuseoftheterm
‘pseudo-familism’whendescribingcorporategovernanceinKorea(Cha 2000,474).
In Yongo networks,hierarchiesandattachedauthorityonrespectivelevelsaresteepandto
agreatextentdeterminedbyseniority.Ifhierarchicalnormsarenotfollowed,social
AsiaPacificBusinessReview 91
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playsanimportantroleingroupformationandcollaboration,asitistherelationshipwith
thesuperiorfromwhomagentsreceivekindnessandsupportthatleadsthemto
collaborate,ratherthantheindividuals’sharedprinciplesandsimilarattitudes(Cha 2000).
Yongo aswellas Yonjul tieswereconsideredhelpfulduringKorea’srapideconomic
expansion.Basedonhightrust,itensuredflexibilitywithinitsrelationalbordersandfree
informationflowbetweengovernmentandfirms,therebykeepingtransactioncosts
lowandcounteractingfree-riding.Today,however,itseffectsarediscussedcritically.
Inparticular,thosenotendowedwithsuperior Yongo (also Yonjul)tiescriticizetheir
exclusivenessandfavouritismamongin-groupmembers,onthebasisthataccessisnot
determinedbycompetencebutinsteadfixedbygivenfeatures.Asaresult,competitionfor
eliteuniversityaccessissevere,asthisistheonlypivotalcentreof Yongo thatisnot
prescribedbutpromisessuperior Yongo endowment(dependingontheuniversitythatis
graduatedfrom)thatwillbehelpfulinafuturecareer.Althoughthereisacertainoverlap
between Yongo and Yonjul,acleardistinctioncanbemaderegardingitsnature.Whereas
Yongo isoriginallyneutralinmeaning, Yonjul impliesa(rathernegative)purpose.
2
Itisno
secretinKoreathatbankloansandsubsidies,ormonopolyrightsinbusiness,aregranted
basedon Yonjul ties.Hence,itiscriticizedforweakeningformalinstitutionsbypassing
them,thusmakingdecisionslesspredictable.Itisthusperceivedastherootofcronyism
andcorruptionandisthereforeseenasamoral(Kim 2000).Thecharacteristicsof Yongo,
Yonjul and Inmaek tiesaresummarizedin Table5.
Anecdotalevidenceof Yongo and Yonjul relationsinbusinessandmanagement
InKorea,theelementsof hakyon, hyulyon and jiyon canberegardedascornerstonesthat
formrelationshipsbetweenindividualsand,throughthem,betweenorganizations
(ManskeandMoon 2003).Thesethreeelementsarethebasisof Yongo relations,butthey
alsoplayarole(directlyorindirectly)in Yonjul relations.Asbothmaypartlyoverlapwith
Inmaek-basedties,theyextendtheirinfluenceintotheverygeneralsphereofsocial
relations.Afterall,itcanbeassumedthattheremightbeanextraordinarilyhigh
interconnectednessofsocialrelationshipsinKorea,whichimpliesahighdegreeof
informalgovernance.Aquestionthereforearisesastowhatconcreteexamplescanbe
givenregardingwheretofollowupwithenquiriesintothemicro-level.
Table5.Characteristicsof Yonjul, Yongo and Inmaek tiesincomparison.
YonjulYongoInmaek
TiebaseAllkindsofties,oftenHHJHHJAllkindsofties
ConnotationNegativeNeutralNeutral
ImpliesintentionsYesNoNo
OpennessVeryexclusiveExclusiveOpen
TiecharacterVeryparticularisticParticularisticUniversalistic
TiestrengthVerystrongStrongModest
In-grouployaltyVeryhighHighModest
ReciprocityVeryhighHighModest
TrustVeryhighHighModest
NetworksizeSmallLargeLarge
NetworkdiversityHomogeneousHomogeneousHeterogeneous
Note:HHJ: Hakyon (education-basedties), hyulyon (familyorbloodties)and jiyon (regionalorigin-basedties).
92 S.Horak
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theinfluenceof Yongo inbusinesspracticesinKoreaaccordingtotheirperception.Anecdotes
serveasthereal-worldcasesthatarenottobeconsideredrepresentativebutmaypavetheway
forfurtherenquiry(GiarelliandChambliss 2005;Schostak 2006).Wherebyallrespondents
underlinedthatinformalrelation-basednetworksplayacentralroleinmosthuman
interactionsinKorea,fourgeneralfieldscanbesummarized(cf.Table6):recruitingpractices,
decision-makingbehaviour,informationflowandsales/projectacquisition.
Inrecruitingnewemployees,asmentionedabove,practicespossiblydifferbetween
SMEsandChaebol.Whereasthelattertrytoprevent Yongo-basedrecruiting,smallerfirms
seemtorelyonpre-existingrelationships.Decision-makingisinfluencedinfieldsthatare
concernedwithdecidingbehaviouraloptionsinhumaninteractions.Forexample,getting
accesstotherightdecision-makersorevengettinganappointmentatallwascitedasbeing
inmanycasesamatterofpersonalrelationships.Aconcernraisedinparticularbyforeign
firmsishowtopreventinformationflowsthatspreadviaprivatenetworks.Regardingthis,
firmsperceivetheimplementationofformalconfidentialityagreementsinsufficientdueto
thestrengthsandinfluenceofinformalties,anissuethatmaybeconsideredofhigh
practicalrelevanceasitdirectlyinfluencesafirm’scompetitiveness.Moreover,informal
tiesareperceivedtobeespeciallycriticalinsales,forexample,duringthepre-acquisition
andacquisitionphaseofnewprojectsinbusiness-to-businesstransactions.Pre-existing
tiesortiesthatcanbeactivatedeasilyareconsidereda‘relationalcompetitiveadvantage’
overcompetitorsasthroughthosetiesinitialcontactstopotentialcustomerscanbeeasily
established,conflictscanbesolvedmoreeasilyandnewbusinesscanbeacquiredor
existingbusinessmaintained.
Intheframeworkofthisstudy,theseanecdotesaretobeconsideredtobesingle-case
observations.AsfarasmanagementpracticeinKoreaisconcernedtheymayserveasan
initialstartingpointforproceedingwithmorepracticallyorientedempiricalresearchinto
Koreanmanagementpractices.
Implications
Implicationsfortheory:theinterplayofformalandinformalinstitutions
Analysinginformalinstitutionsinordertodesignformalinstitutionsthatsuitthecultural
environmentinwhichtheyareembeddedisaresearchfieldofrelevanceforpolicy-makers
inpublicauthoritiesandbusinessalike.Asaconsequence,aprofoundunderstandingof
informalinstitutionsisnecessarytomakeformalinstitutionsfunctioneffectively.Sofar
theinterplayofbothtypesofinstitutionsisanunderdevelopedresearchfield(Helmkeand
Levitsky 2004),but,nevertheless,inordertocontributetothefurtherdevelopmentof
theoryinthisareaaprofoundunderstandingoftheinstitutionalenvironmentofthecountry
concernedisindispensable.Moreprecisely,thefindingsofthisstudycontributeto
theoreticalassumptions,firstly,onbasicinformalnetworkcharacteristics,secondly,ona
culturallydeterminedrationalityindecision-makingbehaviour,andthirdlyonthe
developmentdynamicsofties.
Firstly,distinctivefeaturesofKoreaninformalrelation-basednetworkscanbe
summarizedasfollows:regarding Yongo (basis:family,university/highschooland
hometown),thoserelationshipsare–expectuniversityaffiliation–predetermined,i.e.
theyaregivenbybirthandarenotbasedonvoluntaryparticipation.Measuredbythetime
investedtomaintaintheseties,emotionalintensityandintimacy(Granovetter 1973)tie
strengthscanbeassumedtobestrong.Theylastforalifetimeandmembersenjoyahigh
gradeofloyaltyamongeachother.Moreover,Koreaninformalrelation-basednetworks
AsiaPacificBusinessReview 93
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No.
Critical
themeRepresentativequotations
I-P13Recruiting‘Iwasastonishedhowmuchattentionmystaffspendsona
candidates’universityaffiliationinjobapplications.I,in
contrast,wasalwayslookingforthegrades.’
I-D14‘PreventingYongo-basedrecruitingpracticesdepends
howeveronthefirmsrecruitingpolicyandtheinfluenceof
thehumanresourcemanagementdepartment.Biggerfirms
usuallytrytoavoidYongo-basedrecruitingespeciallyfor
freshmenbyblackeninformationaboutuniversity
graduationandregionaloriginonthejobapplicationsheets.
AsforhiringexperiencedmanagerIdon’tknowwhetherit
followsthesameprocedure.’
I-D17Decision
making
‘Onehastocertainlydistinguishbetweenthelarge
companiesandthesmallerones.Thebigonesdonotplace
somuchvalueoninterpersonalrelationshipsinbusiness
decisionsasthesmallandmediumsizedenterprisesdo.
However,ultimatelyonemustknowtherightpersonsinthe
bigcompanies,otherwiseyoujusthaveverylittlechancesto
getprojectsawarded.Youwillprobablynotevenbeinvited
forapresentation.Thebusinessprocessesofthebigfirms
arequitefairoverall.Inthefirstplacetheydecideonhard
factssuchascompanystability,competitiveposition,and
historyandsoon.Theirintentionistomakesurethatthey
aredealingwithastablecompanyasapartner,whileamong
thesmallercompaniesitisreallymostlyaboutrelationships.
Here,thingsareimportant,suchas“Iknowhimfromhigh
school”or“wevisitedthesameuniversity”.Thosethings
areaveryimportantaspect.’
I-P13Information
flow
‘Ihavethefeelingthatthereisahighdegreeofinformation
exchangeinbusinessthatdrawsoninformationreceived
frompersonalsources.Icannotseeacleardifferentiation
betweenthebusinessandtheprivatesphere.Itissomehow
interconnectedormoreclearlyexpressedthereisnotreallya
distinctionintermsofinformationexchange.’
I-P21‘Ihaven’tseeninotherAsiancountriesthathighdegreeof
loyaltybetweenpeoplewhograduatedfromthesame
university.Itlastsforalifetime.Byformalrulesonly,you
justcannotkeepfirm-relatedinformationsecret.’
I-D14Sales/project
acquisition
‘WhenitcomestoprojectacquisitionsinbusinessIthink
informalnetworksplayanimportantroleingettingaproject
awardedorlosingaproject.Thosenetworksareevenmore
important,Ithinkdecisive,forafirmwhenproductfeatures,
e.g.qualityandpriceareequalamongcompetitors.Inthat
case,thefirmwhoisbetterconnectedgetsthebusiness.’
I-D15‘Ifpreexistingtiesexistbetweenmycolleaguesandour
customer,itisveryeasygettinganappointmentorgetting
justattentionfromthecustomer.’
I-D17‘Intheindustryourfirmisactiveinwemostlycompetewith
verysmallandmid-sizedfirms.InSeoulalonetheseamount
toover3000.Ioftenhearfromourcustomersthattheyare
notinterestedinchangingtheirserviceproviderbecausethe
relationshiptoincumbentprovidersissostrong.Inthatcase
youcannotarguebasedonsuperiorservicequality,ahigher
serviceportfolioormuchlowerprices.’
94 S.Horak
Downloaded by [RMIT University] at 01:15 24 February 2016 aremultifacedandinterrelated. Yongo-basednetworksareembeddedin Inmaek networks,
asare Yonjul networks;both Yongo and Inmaek-basedtiescandeveloptowards Yonjul
(purpose-basedties).
Second,followingFukuyama’s(1995)assumptionsregardingculturallydependent
rationalbehaviour,theexistenceandinfluenceof Yongo, Yonjul and Inmaek areimportant
cultural-contextfactorsthatinfluencedecision-makinginKorea.Thus,futureresearch
intoindividualandgroupdecision-makingbehaviourneedstotakeitspossibleinfluence
uponbehaviourintoaccount.
Third,establishedtheoryproposesthatthrougheconomictransitionperiodsstrongties
becomeweakerthefurtheranationdevelopsitseconomy,legallawandfurtherformal
institutions(PengandZhou 2005).Koreacantodaybeconsideredanindustrializedcountry
havingalreadylefteconomictransitionbehind.However,informalrelation-basednetworks
stillexistandtheirinfluenceremainsstrong(Yee 2000;Kim 2000, 2007,I-A2,I-P11).
Althoughindustrialized,democratizedandendowedwithfunctioningformalinstitutions,
thisinvestigationdocumentsstrongandwidespreadinformalrelation-basednetworksin
Korea.
Inthefuture,thecharacteristicsandinfluenceofparticularfacetsmayalteroradjust.
Similarly,Yee(2000)assumesaweakeningof Yongo tiesbutsees Yonjul ties
strengtheningduetoincreasedcompetitionoverresourcesinamarketeconomy.
3
However,thosechangesarenotlikelytobedrivenbyincreasedeconomicdevelopmentor
stableformalinstitutions,butratherby(a)societaladjustmentprocessesand(b)an
increasedlevelofKoreanfirms(foremosttheChaebol)goingabroadandlearningnew
managementtechniques.
Futureresearchshouldapplylongitudinalanalysesinordertoinvestigatehow
informalinstitutionsalterandtransformovertimeandeventuallychangetiestrengths.
Implicationsforbusinessandmanagementpractice
Detailedknowledgeabouttheinfluenceofinformalrelation-basednetworksinKoreahas
importantimplicationsforthebusinessoperationsofinternationalfirmsinKorea. Yongo
is,forinstance,vitalforhandlingfirm-externalstakeholderrelations,suchasbusiness-to-
governmentorbusiness-to-businessinteractions.Animplicationofthispaperisthatafirm
whoserepresentativeshaveahighlevelof Yongo endowmentwillbemoresuccessfulin
dealingwithpublicstakeholdersandaremorelikelytosettleinter-firmconflictswhile
actingasamediatorbetweenfirmsthatareuncomfortableusing,ornotabletouse,official
Table6– continued
No.
Critical
themeRepresentativequotations
I-P19‘RelationsplayacrucialroleinKoreainbusiness
development,definitely.Thisisespeciallyimportantforthe
initialcontact.Weoftengetincontactwithcustomers
throughsomepeopleofuswhovisitedthesameuniversity.
Thatisveryhelpful.InGermany,youlookmorerationally
atthebiggerpictureofthecompany.Thisincludesproduct
quality,financialstabilityandthelike.Thisisofcoursenot
unimportantinKorea,buttherelationshipbetweentwo
peopleismoreimportant.’
AsiaPacificBusinessReview 95
Downloaded by [RMIT University] at 01:15 24 February 2016 communicationchannelsthrough Yongo-basedties.Severalconflictsandfailuresin
businesscooperationhavebeenreportedbetweenKoreanandforeignfirms(Park,
Vertinsky,andLee 2012;PengandShenkar 2002;Nam 1995),butnoneofthesestudies
haveanalysedthereasonsforfailurebyincludingindetailtherole(ortheabsence)of
Yongo.Hence,aforeignfirmshouldconsidertheprofileofamanagementaspirantor
businessmediatorintermsofhis Yongo endowment.
Managementpracticeisinfluencedby Yongo.Amongthemajorresearchsubjectsin
thefieldofIMaboutKoreathathavenotbeenanalysedthroughthelensof Yongo are
internationalhumanresourcemanagement,andinparticularexpatriation.Sofarthebulk
ofliteratureinthisfieldhasanalysedtheculturaladjustmentproblemsofexpatriates(Kim
andSlocum 2008;Lin,Chen,andSong 2012;Shin,Morgeson,andCampion 2006;Waxin
2004;Andreason 2003;Park,Hwang,andHarrison 1996).However,researchintocross-
culturalmanagementphenomenainKoreamaybeincompletewhentheinfluenceof
informalnetworksisnotconsideredexplicitlyintheresearchdesign.Thispaperimplies
thatanexpatriates’abilitytomanagefirm-externalinteractionsinKoreaislimited perse
duetotheabsenceofinformalnetworkintegration,i.e. Yongo relations.Onthecontrary,
internalprocessesofafirm,suchassupervision,financialcontrollingandreportingtothe
headquarters,maybebettersuitedforaforeignmanager’smissioninKorea.Inother
words,afirm’soutwardactivitiesshouldbemanagedbyKoreanswhopossesshigh-
quality Yongo ties,whereastheexpatriatemayinsteadbesuitableforafirm’sinward-
orientedaffairs.However,bothmanagersshouldnotactindependentlyfromeachother.
Ideally,theyformamanagementtandemandcooperateclosely,sothateachisableto
benefitfromtheotherone’sexperience.Asaresult,theexpatriatemaygainabetter
understandingaboutlocalcustomsandculture;andtheoutward-orientedmanagermay
increaseknowledgeaboutthefirm’sglobalprocessesandbusinesspolicies.
Conclusion
Thispaperdistinguishedbetween Yongo, Yonjul and Inmaek networksinKorea.Forthe
formationofthesenetworks,thethreecoreelements hakyon (education-basedties),
hyulyon (familyorbloodties)and jiyon (regionalorigin-basedties)playamajorroleand
providethecommongroundespeciallyin Yongo relations.Theseelementsareirreversible
and(withtheexceptionofeducation-basedties)givenbybirth. Yonjul ties,onthe
contrary,arenotnecessarilybuiltupon Yongo ties,butmaybeusedtoestablishthem.
Yonjul representexclusivenetworks,basedonhighin-grouptrust,thatareoftenusedfor
personalgainorbenefits.Theyarearatherdelicatenetworktype,asindicatedbythe
clearlynegativeconnotationoftheword Yonjul itself.Furthermore, Inmaek describes
generalsocialtiesthatareestablishedoverthecourseofalife.However,allthreeforms
mayoverlap,andthusmaypartlyberegardedasinterconnected.Inorder,forexample,to
safeguard Yonjul ties, Yongo and Inmaek tiesmayservetosecuretheformerbyexerting
peerpressureinordertoavoidfree-ridingorbetrayal.
SeveralresearchfieldshavesofarfailedtomakeKoreaninformalrelation-based
networksacentralresearchtheme,althoughtheirinfluenceinbusinessandmanagementis
obviouslyimmense.AlthoughKorea’seconomicrisehasbeendebatedinthepastin
connectiontothesupportivenatureorhinderinginfluenceofConfucianism(Stiglitz 1996;
Lee,Roehl,andChoe 2000;Palais 2002),thecontributionmadetoitbyinformalrelation-
basednetworkshasbeenwidelydisregarded.Theriseinthegovernancemechanismsof
theChaebolhaveoftenbeenattributedtofamilism(Fukuyama 1995)buthaveseldom
beenanalysedinrelationtoitsinclusionwithininformalrelation-basednetworks.
96 S.Horak
Downloaded by [RMIT University] at 01:15 24 February 2016 Centringresearchinmanagementaroundthethemeofinformalrelation-basednetworks
mayshedmorelightintomanagerialdecision-makingprocessesinKorea,aswellas
advancingcross-culturalmanagementknowledge.Thisdifferentfocusofanalysis,i.e.
makinginformalrelation-basednetworksthepivotalcentreofexplanationacrossseveral
disciplines,mayresultintheadoptionofasofarunconsidereddimensioninordertobetter
explainKorea’sandKoreanfirms’remarkableeconomicsuccess.
Acknowledgements
FinancialsupportisgratefullyacknowledgedfromtheDFGGraduateSchool1613RiskandEast
AsiaattheInstituteofEastAsianStudies(IN-EAST).Forhelpfulcommentsandsuggestions,Iam
gratefultoChangsooKim,SunkungChoiandtheanonymousreviewer.
Notes
1.Twomajormanagementjournalspublishedspecialissuesonthissubject:Management
InternationalReview(editedbyHoltbru ¨gge,Narayanan,andHui 2013,inpress)andthe
ManagementandOrganizationReview(editedbyLeungetal. 2012).
2.Duetotheinterconnectednessbetween Yonjul, Yongo and Inmaek,theterm Yongo itselftendsto
haveabadconnotationinKoreatoday.However, Yongo itselfispredetermined(cause-based)and
hasbasicallyaneutralmeaning.Beingendowedwithalarge Yongo-basedinformalnetworkis
equivalenttobeinghighlyendowedwithsocialcapital.Onlyitsdeliberatemisuse,whichwould
be Yonjul (purpose-based),isclearlyperceivedasnegative.
3.Accordingtoclassicsocialsciencetheory,kinshipandpseudo-familytiesaresaidtodiminishin
linewithincreaseddemocratizationandeconomicdevelopmenttowardsformalinstitutionsand
moreopennetworks(Durkheim 1933).Thoughscholarsobservethisdevelopmentinthecaseof
China(BrennanandWilson 2010;Guthrie 1998),theissueforKoreacannotbeconfirmedclearly
(Lee 2000;Yee 2000).
Notesoncontributor
SvenHorakisanAssistantProfessoratThePeterJ.TobinCollegeofBusinessoftheSt.John’s
UniversityinNewYorkCity,whereheresearchesandteachesintheareaofinternational
management.BeforejoiningThePeterJ.TobinCollegeofBusiness,hehasbeenapost-doctoral
fellowattheGraduateSchool1613RiskandEastAsiafundedbytheGermanResearchFoundation
(DFG)andaresearchassociateattheMercatorSchoolofManagementoftheUniversityof
Duisburg-Essen,Germany.ForamajorGermanautomotivesupplierheworkedwithAsianOEMs
locatedatthefirm’sheadquarterinGermanyanditsregionalheadquartersinJapanandKorea.His
researchinterestsincludethefundamentalanalysisofinformalnetworkstructures,theinfluenceof
informalinstitutionsondecisionmakingbehaviorandAsianManagement.
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A.1Defininginformalrelation-basednetworksinKorea.
A.1.1Pleasedescribethedifferenttypesofinformalrelation-basednetworksinKorea.
A.1.2Whatistherelationalbaseofeachtypeofnetwork?
A.1.3Whatarethedistinctivefeaturesof Yongo, Yonjul and Inmaek ties?
B.1Characterizinginformalrelation-basednetworksinKorea.
B.1.1Howaccessiblearethesenetworkstooutsiders?
B.1.2Howwouldyoudescribetheleveloftrust,loyaltyandreciprocityineachtypeof
network?
B.1.3Howlargedoyoubelievethesenetworksareandhowdomembersdifferintermsof
demographicsandprofessionalprofiles?
B.1.4Aretheinformalnetworkslosingorgainingstrengthovertime?
102 S.Horak
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DisciplineNo.
Author(year),
Journal/BookResearchcontextDescriptionofinformaltiesinKorea
1YoonandHyun
(2010), Manage-
mentDecision
Determinantsof
informalnet-
workgovernance
inKoreaand
China
‘( ... )thestrengthofYonjul(apejorative
termreferringtostrongties,amore
neutraltermisyonkyol)characterizesthe
Koreansociety.Yonjulmeansparticu-
laristicrelationsmaintainedbykinship,
schoolandregionaltiesandoftenit
worksasamechanismtotranscend
institutionalizedrulesandformalpro-
cedures( ... ).’p.1218
2Bstielerand
Hemmert
(2010), Asia
PacificJournal
ofManagement
Arepre-existing
socialties
importantintrust
formationinnew
productalli-
ances?
‘Asaconsequence,kinandnon-kinties,
originatinginalumninetworks,regional
networks,orpersonalfriendshipsare
widespreadinKoreaandareimportant
modesofsocialexchangeforemotional
support,problemsolving,andconflict
resolution.Thesenetworksofties
(Inmaek)characterizeKoreansociety
( ... ),theseaffiliationsimplycertain
standardsofbehavior,whetherdeserved
ornot.’p.301
3KimandCan-
nella(2008),
JournalofWorld
Business
Theinfluenceof
socialcapitalof
managersfor
promotion
‘LiketheChinesewordguanxi,meaning
asocialconnectiontoauthoritiesor
importantinstitutionalplayers,theKor-
eantermInmaekreferstothesametype
ofinstrumentalpersonalties.The
strengthofInmaek(personalconnec-
tions)iscriticallyimportantinKorean
society.Asthebonbetweenpeopleis
strengthenedbycloseandpersonal
relationships,itcaneasilytranscend
institutionalizedrulesandformalregu-
lations(Yee 2000).( ... )littlehasbeen
writtenabouttheexecutiveswhorun
Koreancompaniesandhowexecutive
promotiondecisionsinthosecompanies
aremade.MostKoreanscholarswould
agreethatInmaekbasedonHyol-yon
(bloodrelationorfamilyties),Jie-yon
(regionalties),andHak-yon(schoolties)
playcriticalrolesinKoreanbusiness.’
p.86
4Lee(2007),
[Bookchapter]
TheroleofKyo-
posinoverseas
operationsof
Koreacorpor-
ations
‘Thesethreebonds(family,school,and
region)arecalledYongoandfeaturehigh
trusttiesamongindividuals.Theseties
areusuallypredefinedbybirthandmean
alife-longlastingconnection.Itis
probablyoneofthemoststriking
characteristicsofSouthKoreanmanage-
mentthatpersonsbelongingtothese
networksaretreatedwithpreference.’
p.322(translatedfromGerman)
AsiaPacificBusinessReview 103
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DisciplineNo.
Author(year),
Journal/BookResearchcontextDescriptionofinformaltiesinKorea
Management5Oh,Chungand
Labianca(2004),
Academyof
Management
Journal
Socialcapital
andgroupeffec-
tiveness
‘Ourstudyalsoaddstothestudyof
groupsandnetworksbyfocusingona
previouslyunderappreciatedtypeof
socialtie–theinformalsocializingtie
thatcrossesoutsideoftheworkplaceinto
amoreinformalrealm.Thesetiesare
particularlycriticalbecausetheswitchin
focusfromtheworkplacetooutsidethe
workplaceinvitesashiftinthetypesof
resourcesthataretransferredintheties
towardgreatercomprehensivenessand
multiplexity.’p.869
6KimandBae
(2004),[Book]
Employment
relationsand
humanresource
managementin
Korea
‘Yongoism:Yongoreferstoconnection.
Yongo-basedrelationshavepervaded
almosteveryaspectofKoreansociety.
ThreeYongo’sdifferentmanifestations
arehyulyon(connectionbyblood),
hakyon(byeducation)andjiyon(by
geography).Theexistenceornon-
existenceofYongowillresultindifferent
outcomesindecision-making,attitude
andbehaviour.Yongohasbeenapplied
tosuchcasesasamedicalappointmentin
ageneralhospital,promotionwithina
company,recruitment,politicalcam-
paigningandelectionsandtheselection
ofpartnerforstrategicalliances.’p.43
7Chung,Lee,
Jung(1997),
[Book]
Businessand
managementin
Korea
‘AnothertraditionalvalueinKorean
cultureistheyon-gorelation,meaning
‘relation-basedbehavior.’Thisrelation-
basedbehaviourispromotedtofoster
trustandclosenesstoone’simmediate
familymembersandrelativesandthento
peoplewithcommoneducationalback-
groundsandregionalorigin(usually
birthplace).Havingattendedthesame
schoolorhavingbeenbornandraisedin
thesameregionpromotesasenseof
belongingnessandtrust.Theyon-go
relationshipisdeeplyrootedinKorean
cultureandispervasiveineveryaspectof
Koreans’lives.’p.136
8Changand
Chang(1994),
[Book]
TheKorean
management
system
‘FARistheacronymforfamily,alumni,
andregionalisminSouthKorea.Family
denotesthefamilysystemanditsrelative
importanceintheKoreansociety,alumni
signifiestheattitudetowardeducationin
generalandtherelativeimportanceof
regionalsectionalisminthesociety.
Exclusionismrecognizestheextentof
rejectionofstrangersandoutsidersinthe
societywhoareKoreansaswelland
foreignersanddonothaveanydirector
indirectrelationwithotherKoreans.’
p.52
104 S.Horak
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DisciplineNo.
Author(year),
Journal/BookResearchcontextDescriptionofinformaltiesinKorea
9Milliman,Kim,
andVonGlinow
(1993), Human
RessourceMan-
agementReview
Koreanorganiz-
ationalpractices
andemployee
attitudesinterms
ofpromotion
‘Faceandcollectivismformthecultural
contextforwhyKoreaisasociety
composedofhighlystructuredgroups
basedonkinship,geographicarea,and
school.Thesesocialgroupsaffectpro-
motionaspirationinseveralways.( ... )in
Koreaclosepeergroups,associations,and
informaltiesareformedbasedonage,
region,university,schoolclassinthe
university,andthetimingofentryinto
one’sorganization.’p.304
‘Otherbasesofpersonalconnectionsor
‘Inmaek’inKoreaincludefamily,region,
andotherimportantpublicandprivate
institutionsinsociety.( ... )Manyofthese
socialfactorsarealsoimportantinJapan,
andtoalesserdegreeintheUnitedStates.’
p.309
10YeeandChang
(2009), Develop-
mentandSociety
Relationalcapi-
talandsocial
cohesion
‘Koreanstraditionallyhavedeveloped
richanddiverseYonjul,orpseudofami-
lialtiesbasedonnetworksamong
commonkin,orpersonsfromthesame
regionalorschoolbackground.’p.267
11KimandKim
(2008), Korean
JournalofSoci-
ology
Yonjul tiesof
Koreanbusiness
leaders
‘ThreeYonjuls–regional,schooland
kinties–arethemostsalientnetworks.
( ... )Apparentlypersonalistictieshave
continuedtoconditiontheKorean
economydespitetherapidadvanceof
industrializationanddemocratization.
( ... )particularistictieshavenot
attenuatedinmodernKorea.’p.41
12ParkandShin
(2005), Japanese
JournalofPol-
iticalScience
Formaland
informalgroup
membershipin
Korea,Taiwan,
Japan
‘Althoughthoseorganizations[alumni
circles]undoubtedlyholdsomecharac-
teristicsofvoluntaryandhorizontal
associations,theyrunashighlyexclusive
andhomogeneousformsofsocial
organization.Therefore,theirmembers
tendtodevelopidentity-bondingsoli-
darityonlyamongthemselvesandto
distrustnon-membersingeneral.( ... )
NearlyhalftheKoreanpeoplerefuseto
truststrangersinprinciple( ... ).Those
whotrustothersunconditionally,how-
ever,constitutearelativelysmallmin-
orityoftheKoreanpopulation.’
13Manskeand
Moon(2003),
AIandSociety
Culturalinflu-
encesonthe
developmentof
standardsfor
electronicdata
interchange
‘Family-centredcollectivismisnot
limitedtobloodrelationships,italso
relatestothehometownandits
surroundingarea,toschoolsattended,
etc.,asseenin‘Yonjul’–basicsocial
networks(...).Thesesocialnetworks
groupKoreans.Suchnetworkshavean
informalbutdecisiveinfluenceon
bringingaboutlateralcoordinationacross
organizations.’p.50
AsiaPacificBusinessReview 105
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DisciplineNo.
Author(year),
Journal/BookResearchcontextDescriptionofinformaltiesinKorea
Sociology14Cha(2000),
SocialCompass
Civilreligion
andinformal
relationalnet-
worksinKorea
‘Koreancivilreligionsurfacedasa
dominatingsocialforceinthecourseof
industrialization.Itplacesmarked
emphasisonprivatehumanrelationships
(InmaekorYonjul)ratherthanpublic
rulesofsociety.’p.469
‘Inotherwords,theysoughttoachieve
theirgoalsviatheirYonjulorhuman
relationsnetwork.ButKoreanleadersdid
notdisplaypubliclytheirinnerintentions,
becausemodernwesternsocialinsti-
tutionsandnormsclearlyexistedinan
objectiveandofficialform.( ... )Personal
relationshipsandYonjulworkpowerfully
assubstantialandactualprinciplesof
organizationinKoreanpoliticalgroups,
stateandsocialorganizations,business
enterprises,andvariousreligiousgroups
includingChristianity.Becausethis
consciousnessofYonjulispowerfully
supportedbyKoreancivilreligion,a
moderneducationwillnotweakenor
breakit.’p.478
15Lee(2000),
KoreaJournal
Civilsocietyand
Yonjul networks
‘Yonjulisbuiltinmostcasesuponsome
preexistingprimarygroupasabase
(yon’go),soYonjulisnotdistinguished
fromordinarynetworksintermsof
compositionorform,butintermsofits
facilitativefunctionofbackdoorrent
seeking.Yonjulcanbeinterpretedasa
mutualpatron-clientnetworkwitha
strongpaternalistictone.True,thatevery
formofnetworkcanhavethatcharacter-
isticorfunction,since,astheterm
‘relationcapital’implies,everyoneis
involvedinthebusinessofnetwork
mobilizationforpersonalgain.Butwhen
themutualpatron-clientaspectpossesses
anextremedegreeofexclusiveness
amongmembers,andthataspectalone,
aboveandbeyondotherpossiblecharac-
teristicsofanetwork,is(abnormally)
overgrown,thenwehaveYonjul,a
peculiartypeofsocialnetwork,coming
outof,butbeingdistinguishedfrom,other
socialnetworks.’p.369
16Yee(2000),
KoreaJournal
Socialnetworks
inKorea
‘Yongyolisaneutralwordmeaningthe
openrelationsamongobjectsorpeople
connectedbyuniversalrules.Yonjul,on
theotherhand,meansparticularistic
relationsmaintainedbykin,school,or
regionalties.ThestrengthofYonjulties
characterizesKoreansociety.( ... )But
thestrongbondworkingwithinthe
Yonjultietendstobecomeabarrierto
thosewhodonotsharethelink.’p.326
106 S.Horak
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DisciplineNo.
Author(year),
Journal/BookResearchcontextDescriptionofinformaltiesinKorea
17Kim(2000),
KoreaJournal
Socialnetworks
andnetwork
capitalism
‘YonjulisaKoreanwordthatisdifficult
totranslatebecauseofitsconnotation.
Literally,itmeansconnectionsorties.
Itsconnotation,however,impliesthat
theconnectionsmostlycomefromties
basedonregion,school,andfamily
relationships.Itisslightlydifferentfrom
guanxiinthatguanxiismoreopento
variouscategoriesthanYonjul.Because
ofthedifficultyoftranslation,Iusethe
Koreantermwithoutatranslation.’
p.163
18Leeand
Brinton(1996),
Sociologyof
Education
Theinfluenceof
universitypres-
tigeandsocial
backgroundin
labourmarketof
Koreangradu-
ates
‘Inotherwords,besidestheeconomic
advantagesassociatedwithhigheredu-
cation,schoolbackgroundisabasisof
informalsocialgroupingsthatserveas
animportantsourceofsocialcapital
amongSouthKoreans.( ... )alumnities
andfamilytiesarethemostfrequent
commondenominatorsofpersonalnet-
works.Otherstudiesthathavecon-
sideredthemanagerialcharacteristicsof
chaebol(largebusinessgroups)have
emphasizedtheimportanceofboth
schooltiesandcommonregionalorigin
intherecruitmentandpromotionof
individualstotopmanagerialpositions.’
p.182
19Shinand
Chin(1989),
Sociological
Forum
Socialaffinityof
topmanagersin
Korea
‘Wefoundthatabout21%ofthetotal
numbersofexecutivepositionsinthe
largecorporationswereoccupiedby
individualswhohadsometypeof‘family
tie’withtheownersofthecorporations.
Also,thereisastrongtendencyof
corporationownerstoemploythe
executivesofthesameregionaloriginof
birthastheirown,buttheaffinitybased
onschooltieswasnotasstrongasthatof
regionalorigin.’p.3
PublicAdminis-
tration
20Park(2004),
International
ReviewofPublic
Administration
Familismand
interpersonal
trustamong
Koreapublic
officials
‘Thosedysfunctionsaretheresultof
mutualfamilialobligationscreatingan
insider/outsiderdistinction.Tomake
mattersworse,suchphenomenaare
moreseriousingovernmentthanother
organizations.Theysaythatthereci-
procalnetworksmediatedbyblood
relations,schoolalumni,andhometown
havebeeninternalizedwithinthe
Koreanpublicbureaucracy.Thesenet-
works,Yonjulhaveunderminedmerit-
basedsystemleadingtoinefficiency,
inequity,andalackofinternal
democracy.’p.121
AsiaPacificBusinessReview 107
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DisciplineNo.
Author(year),
Journal/BookResearchcontextDescriptionofinformaltiesinKorea
History21Y.-S.Chang
(1991), Com-
parativeStudies
inSocietyand
History
Moralandethics
ofKoreans
‘ThereisawidespreaddriveinKorean
citiestoorganizepeopleonthebasisofa
sharedlineage,orhavingattendedthe
sameschool,comefromthesametown,
orfoughtinthesamecompanyduringthe
KoreanWar( ... ).Inthisutilitarian
context,anelaborateprincipleof
reciprocitydevelopswithinthepersonal
network.Anyhelprenderedbyoneto
anotherisregardedasapersonalfavor,to
beappreciatedandatsomefuturetime
reciprocated.Withoutthepersonalcon-
nectionsthatcouldfacilitateone’s
affairs,onecanalsoborrowthemthrough
friendsoracquaintanceswhohaveaccess
tosuchconnections,aslongasonecan
payfortheborrowedfavor.’p.117
Anthropology22Han(2000),
KoreaJournal
Organizational
culture,social
trustandinter-
personalnetwork
‘( ... )atthesametimetheydetestedthe
oldergeneration’s‘duplicity,’they
acutelyfeltthecontradictionbetweenthe
‘rational,’Western-style,formalruleson
thesurfaceandtheinformalsurvival
rulesheavilydependentonpersonal
networks(Yonjul),nepotism,andcor-
ruption.’p.353
Areastudies23Kim(2007),
JournalofCon-
temporaryAsia
Informalnet-
worksofKorean
elites
‘Inparticular,thisanalysisexploreswhy
andhowlargecompanieshavedeveloped
theirsocialtieswithstateofficialsand
politiciansinordertopursuetheirown
interests,demonstratingmarriageand
kinshipnetworks,commonregionaland
educationalbackgroundsandothersocial
ties.’p.19
‘Althoughitisnoteasytogather
informationonthewayinwhichinformal
tiesinfluencethepolicymakingprocess,
thereisnodoubtthattheystronglybind
togetherKorea’selitegroups.Thus,the
businesscommunityhasvigorously
developedregional,school,andmarriage,
andotherpersonaltieswiththegovern-
mentandotherelites.’p.30
108 S.Horak
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