Subject: Competitive Strategy WEEK 3: What is Strategy?
 (1) Watch the video on the following link: 
https://www.youtube.com/watch?v=TD7WSLeQtVw (8:47)
 (2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back) • Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity. • Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied 
 Week 4 E-Learning materials 

WEEK 4: Business Model Innovation
 (1) Watch the video on the following link: 
https://www.youtube.com/watch?v=B4ZSGQW0UMI (8:22)
 (2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back) • Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity. • Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied ----------------------------------------------------- Notes: There are 3 weekly activities to choose from but we are only required to choose 2 out of 3 and I chose weeks 3 on strategy and 4 on business model innovation. Please feel free to stitch the two topics together and make it into a single report format. 1. I want the report to reflect my personal experience enumerating the following: a. That I was once connected to a multinational banana company in the Philippines (Stanfilco- A Division of Dole Food Company), based in Davao and has been employed there for more than 10 years b. That this companyis one of the biggest 2 divisions of Dole Food Company, the other one being the Pineapple division) c. that this company (Stanfilco, a Division of Dole) is a pioneer banana exporter among otherbanana industries in the Philipines. d. Also, if needed, maybe we consider mentioning the competitors of Stanfilco, a Div of Dole Philippines, namely: i. AMS Group of Companies ii. Lorenzo Group of Companies iii. F.S. Dizon and Sons Group iv. Marsman-Drysdale Group of Companies v. Checkered Farms Inc. vi. Sarangani Agricultural Company, Inc. Etc. Kindly check: https://www.scribd.com/doc/62081689/List-of-Filipino-Banana-Growers e. That this company started to export in few countries mainly Japan but now exports to different countries. (pls see ppt) f. That this company started from just producing less than 5 SKUs of banana packs but currently has more than a hundred SKUs to cater to different markets (kindly google for additional references) g. On innovation: Please highlight relay cropping (RC) method of planting as an innovation. Also, the use of mobile banana processors or mobile banana packing plant. This mobile banana packing plant brings the plant closer to the plantation so it has a big impact in maintaining the quality of the product by reducing bruises due to transportation and other factors. Unfortunaely, I cant find a photo in my file. h. Im not sure how helpful it is to mention that Stanfilco doesn’t outsource its stevedoring, raw materials for packing etc because it has its own plastics and box plant and has also its own nursery. i. Stanfilco is the benchmark banana industry. Most of its employees were pirated by its strongest competitors (sumifru and del monte) j. Note: the powerpoints I attached are my copies (fyi I was assigned in the training dept then). I don’t know how to reference it as a courtesy to the company. k. Please refer to marking rubric below. l. If you need more information, please feel free to leave a message. m. Thanks Competitive Strategy Individual Assignment/ E-learning Activities: Marking Rubric Possible Marks: 20 (per blog) Marking Criteria Outstanding 10 Good 7 Average 5 Limited 3 Fail 1 or 0 Paragraph 1: Extracts key ideas from materials (video, text, reference) (10 Marks) • Multiple ideas identified • Clear description of ideas • Additional ideas from journal Articles identified and imported into the narrative • Multiple ideas identified • Clear description of ideas • An idea identified • Clear description of idea • An idea identified • Unclear description of idea • No ideas identified from the materials Paragraph 2: Applies ideas to an organisation (10 marks) • Organisation identified • Application of ideas clear • More elaborate and informative discussion • Additional ideas from journal Articles identified and imported into the narrative • Organisation identified • Application of ideas clear • More elaborate and informative discussion • Organisation identified • Application of ideas clear • Organisation identified • Application of ideas unclear • No organisation identified • Application of ideas unclear