“Mirrors and Windows” Comparative Analysis of Two Print Ads Due: May 3 by 11:59 PM Points: 200 points Your Purpose To analyze the “mirror and window” persuasive effects (see pages 244-246) of some of the compositional features (see pages247-248) of two print ads. Your Audience Educated citizens who seek out insightful social and cultural analysis delivered in closed-form prose. Paper Length The essay must be a minimum of three pages formatted according to MLA 8 guidelines. Your task Choose two print advertisements to analyze in a closed-form essay. Your two visual tests should have enough in common to facilitate meaningful comparisons. (But don’t select two ads that sell the exact same product in almost the exact same way; you won’t have much to compare.) Look for alike ads with meaningful differences. Show these ads in your essay, but also describe your two print ads in detail to highlight what you want viewers to see and to provide a foundation for your analysis. For this closed-form analysis, choose several key points of contrast as the focus (like the social/cultural meanings of objects and people, the gender roles of women and men, the values being appealed to or challenged, the power relationships among characters, the fantasies being appealed to, and so on). Your thesis statement should make a claim about key differences in the way that your chosen print ads establish their purposes and achieve their persuasive effects; in particular, your thesis will present the key differences you find in the ads’ uses of mirrors and windows (see pages 244-246) to persuade their viewers, paying careful attention to the compositional features of the ads (see pages 247-248). Ad Analysis Requirements/How It Will be Graded  Each sentence and paragraph should apply the old/new contract and the rules of Edited American English.  Title and Introduction: Hook readers; introduce readers to the ad’s rhetorical situation; pose the question your analysis will answer (i.e., How do these ads use the mirror and window effects to persuade their target consumers, and what insights can be gained from comparing and contrasting their approaches?)  Thesis: Present the overall insights you have gained after comparing and contrasting the persuasive effects of two print ads’ “mirror and window” strategies (see pages 244-246) as seen in their compositional features (see page247-248) o An example: A close analysis of Geico’s and Progressive’s car insurance ads reveals that both companies aim to target middle- and lower-class Americans with characters who seem to live to save their customers money; key differences between their mirror and window effects lie in the genders and ethnicities (or species, even) of the companies’ characters.  This thesis looks at the mirror and window effects of the ads’ characters’ social appeal.  Descriptions: Detailed physical descriptions of the ads that highlight what you want readers to see and that provide a foundation for your analysis.  Analysis: In three or more body paragraphs, analyze key differences between the mirror and window effects of the print ads, focusing on key compositional features. Each body paragraph should have the following elements: o a topic sentence that states one main idea that controls the entire paragraph o examples that reasonably illustrate the main idea o thorough analysis/discussion of examples that demonstrates how examples support the main idea o a concluding statement that ties off the main idea and links it back to the thesis  MLA Style: Your essay must apply MLA paper format guidelines. You do not need to cite the ads for this essay.