Faculty of Computing, Engineering and the Built Environment In-Course Assessment Brief Post-Graduate Programme Academic Year 2017 Module: International Business and Marketing Assessment Title: Individual Presentation & Individual Assignment Report Assessment Identifier: Deliverable 1 (CW1) - Team Presentation (weighting: 30%) Deliverable 2 (CW2) – Individual Report (weighting: 70%) School: Module Co-ordinator: Assessment Details and Deadlines: Brief Assessment Details To develop an International Marketing-led Business Development Plan. To expand on current project/product from a ‘Home’ market into a chosen international market for growth. The individual report will not exceed 3,000 words, excluding appendices. IMPORTANT STATEMENT Both cheating and plagiarism are totally unacceptable and the University maintains a strict policy against them. It is YOUR responsibility to be aware of this policy and to act accordingly. Please refer to the Academic Registry Guidance. The basic principles are: • Don’t pass off anyone else’s work as your own, including work from “essay banks”. This is plagiarism and is viewed extremely seriously by the University. • Don’t submit a piece of work in whole or in part that has already been submitted for assessment elsewhere. This is called duplication and, like plagiarism, is viewed extremely seriously by the University. • Always acknowledge all of the sources that you have used in your coursework assignment or project. • If you are using the exact words of another person, always put them in quotation marks. • Check that you know whether the coursework is to be produced individually or whether you can work with others. • If you are doing group work, be sure about what you are supposed to do on your own. • Never make up or falsify data to prove your point. • Never allow others to copy your work. • Never lend disks, memory sticks or copies of your coursework to any other student in the University; this may lead you being accused of collusion. By submitting coursework, either physically or electronically, you are confirming that it is your own work (or, in the case of a group submission, that it is the result of joint work undertaken by members of the group that you represent) and that you have read and understand the University’s guidance on plagiarism and cheating. Students should be aware that, at the discretion of the module co-ordinator, coursework may be submitted to an electronic detection system in order to help ascertain if any plagiarised material is present. Students should also be aware that it is their responsibility to ensure that work submitted in electronic format can be opened on a faculty computer and to check that any electronic submissions have been successfully uploaded. If it cannot be opened it will not be marked. Any required file formats will be specified in the assignment brief and failure to comply with these submission requirements will result in work not being marked. Students must retain a copy of all electronic work they have submitted and resubmit if requested. Learning Outcomes to be Assessed: 1. Evaluate the effects of changes in the business environment on an enterprise. 2. Appraise the suitability of resources and capabilities of a business enterprise to achieve business objectives. 3. Formulate a marketing-led business development plan. Assessment Details: You and your team are to research and deliver a project/product on business expansion, seeking new markets from a chosen ‘Home’ country to any International market. By evaluating and justifying why a particular market was chosen, what will contribute to success in the longer term. A Project/product and a Marketing Plan structure are recommended. The Project will explore the business environment through secondary research, examine the enterprise’s resources and capabilities and recommend initial resource development. The Plan will analyse the business environment and the resources, derive quantified marketing objectives and recommend an International Marketing Strategy for the enterprise to exploit both the business’s environment and its resources. The business’s environmental considerations should include the future global, macro, business considerations as well as the, more micro, aspects of defined markets’ & segments’ quantified size & value, alliances and competitors, particularly highlighting changes as major sources of commercial advantage. The internal considerations should include the managerial capabilities to exploit the resources, identifying core competences and the development of sustainable competitive advantage, both for the enterprise and its existing/new product. An assessed, 20 minute team presentation will be presented to your tutors and peers on your initial findings and development plan. This must include: A brief introduction to the project/product and your chosen International market, external and internal influences, analysis and conclusions, objectives and strategies for international development. You are then required to produce an individual written market-led business development plan encompassing your research and findings. The report will not exceed 3,000 words, excluding appendices. Marking Scheme for Deliverable 1 and 2 Deliverable 1 (CW1): Table of Assessment Criteria and Associated Grading Criteria for the Presentation Assessment Criteria Group Individual member (This mark is based on peer and lecturer’s evaluation on each team member ) Weighting: 0.7 0.3 Grading Criteria 0 – 29% No real effort on identifying the proposed product or project, chosen international market, external and internal influences, objectives and strategies, analysis and conclusion Or Little or no knowledge of analysis or the business. No participation 30 – 39% Attempted identifying the proposed product or project, chosen international market, external and internal influences, objectives and strategies Or Extremely patchy knowledge of analysis or the business; Participated with no contribution 40 – 49% Identified the proposed product or project, chosen international market, external and internal influences, objectives and strategies, but weak analysis and conclusion. Or Demonstrated a balanced basic knowledge of the analytical concepts and the enterprise; but elementary knowledge of planning and the main external and internal factors; Participated with little contribution 50 – 59% Somewhat clear ideas on proposed product or project, chosen international market, external and internal influences, objectives and strategies with some analysis and conclusion. Or Identified market segments, and the opportunities, threats, resources, capabilities and weakness related to each; Participated and contributed fairly 60 – 69% Satisfactory proposed product or project, chosen international market, external and internal influences, objectives and strategies with clear analysis and conclusion Or Derived SMART and qualitative marketing objectives for selected segments; outlined elements of marketing mix; Reasonable Contribution 70 - 79% Good description and explanation on the product or project, chosen international market, external and internal influences, objectives and strategies with sound analysis and conclusion. Or Proposed alternative marketing strategies to achieve set objectives. Good contribution 80 – 100% Excellent relevant content and presentation Excellent contribution and defence Presentation marks Team Name Team Mark (0.7) Individual (0.3) Final marks Member 1 Member 2 Member 3 Member 4 1st marker’s Comment (s) for each group and individual member: Deliverable 2 (CW 2): Table of Assessment Criteria and Associated Grading Criteria for the Report Assessment Criteria: Based on the project/product, chosen international market, external and internal influences, objectives and strategies, analysis and conclusion Assessment Criteria 1. Introduction to proposed project or product 2. The chosen international market 3. The external and internal influences 4. The objectives and strategies for international development 5a. The analysis 5b Conclusion weighting: 6 marks 22 marks 22 marks 22 marks 22 marks 6 marks Grading Criteria 0 – 29% Very brief and unclear introduction Little or no knowledge of the chosen international market Little or no knowledge demonstrated of the external and internal influences Little or no knowledge displayed of the objectives and strategies for international development Little or no knowledge of the analysis. Very brief and unclear conclusion 30 – 39% Quite brief and somewhat clear introduction Inadequate knowledge demonstrated of the chosen international market Inadequate knowledge demonstrated of the external and internal influences. Inadequate knowledge displayed of the objectives and strategies for international development Extremely patchy knowledge of the analysis. Quite brief and somewhat clear conclusion 40 – 49% Brief and satisfactory introduction Knowledge demonstrated of the chosen international market Knowledge demonstrated of the external and internal influences Knowledge demonstrated of the objectives and strategies for international development Demonstrated a balanced, basic knowledge of the analysis. Brief and satisfactory conclusion 50 – 59% Sound and clear introduction Explained the chosen international market Explained the external and internal influences Explained the objectives and strategies for international development Somewhat effectively applied the analysis. Sound and clear conclusion 60 – 69% Thorough and clear introduction Analysed the chosen international market Satisfactorily analysed the external and internal influences Analysed the objectives and strategies for international development Satisfactory usage of the tools in analysis. Thorough and clear conclusion 70 – 79% Good and very clear introduction Evaluated the chosen international market. Good evaluation of the external and internal influences Good evaluation of the objectives and strategies for international development Well executed analysis Good and very clear conclusion 80 – 100% Excellent and very clear introduction Excellent evaluation of the chosen international market Excellent evaluation of the external and internal influences Excellent evaluation of objectives and strategies for international development Excellent application of the analysis Excellent and very clear conclusion Deliverable 2 - (70% of the Module) in Week 10 Coursework 2: Individual Assignment Report – International Business Development Plan Marking Guide Weighting (marks) 1st Marker ( ) 2nd Marker ( ) Introduction to the proposed project or product 6 The chosen international market 22 The external and internal influences 22 The objectives and strategies for international development 22 The analysis 22 Conclusion 6 TOTAL 100 1st Marker’s Comment (s): 2nd Marker’s Comment (s): Submission Details: • Your assignment submission should include the following items: o Cover sheet [fill in: Student(s) Name(s), UNI ID, date of submission, name of lecturer] o Module Assessment Feedback Form o Marking Guide o Oral Presentation Feedback Form o Type-Written Report (in Word Document) o Presentation Slides (in PowerPoint) o Plagiarism check with the Turnitin Originality Report (with the report content, references, and the pages showing student name, module name and similarity index percentage). The assignment submitted to Turnitin must be exactly the same as the one submitted to Moodle. o DVD with the PowerPoint presentation file, Word Document report file and Turnitin originality report. Please ensure that it is readable. • Submit your assignment to Moodle and in DVD to your lecturer. • Verbal Presentation deadline: on 20 April 2017, (part time students at 1900 hours) on Week 8 • Report Submission deadline: on 4 May 2017, (part time students at 1900 hours) on Week 10 -Include a Reference Page at the end of your assignment and reference within the text according to Harvard style of referencing. -References (Harvard Referencing) must be provided whenever you use someone else’s opinions, videos, computers, other print or electronic sources and personal communications. -There will be a penalty for late submissions. Refer to student handbook for late submission penalties. Feedback: Feedback can be provided when the students encounter problems and/or have queries in understanding the assignment and doing the analysis or report writing.