Write the Retail STRATEGY for a start-up company that sells furniture on websites like Groupon. You have been hired as the e-retail manager for www.big-al.com, a start-up furniture retailer in Australia. This is a full report, but I only need help for my section which I need to write about Promotion, Integrated Marketing Communication (IMC), relationship, target segments, retailing channel. In other words, my lecture want to know how the company big-al.com can reach their consumer to go to their site; how people can find their website, their locations and what they want to buy from big-al.com company, their products? They should use the online (digital marketing) channel and the traditional marketing to make to let people know about their products when they enter to Australia market. Groupon is the first online partnership site that big-al.com should corporate to sell their products. It means Groupon will be a sub-heading section where you can write about but not that much, just stay how this company can sell the furniture in Groupon as well as to target to their consumers. For direct selling, if they won't be able to sell any products during a year, they can give discounts and sales off on some special occasions, for example, Xmas reason, Boxing-Days ) as people will buy the stuff are in sales (50% discounts). big-al.com can build a marketing plan to reach the segments, re-advertising, loyalty programs (promotions). By the way, the file I have attached that giving the information of the company and their corporation, competitor's products sell and prices. That can help your expert know what is it. and include the requirements for reports. But again I only need to work on my part which I mentioned above. And remember it is a quite practical part so I need the real examples to apply in my section and then link to some retailing theories.