SSIGNMENT 3- ANALYSIS Purpose: To provide an analysis of key management issues identified in the Qantas case ******ience: Olivia Worth, Qantas Format: Memo There are four steps that you need to complete for this assignment: Carefully read the Ivey Business School case: “Qantas Airlines: Twitter Nosedive”. Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (approxima****** $****** ******). Read the case several times and identify at least three key issues inherent in this case. Answer the following questions in your analysis/recommendation: What future actions can Qantas take to build a positive public perception of the brand? Identify the important factors for an organisation to consider when using social media, such as Twitter, for contest or other public relations initiatives. Use 3-5 secondary sources to support your analysis. Using the Communication Plan Template below, devise a course of action for Olivia Worth to recommend to Qantas management. I encourage you to write a first draft of this memo at least one week prior to the due date to ensure adequate time for revision. Please be aware that the writing quality and appropriate referencing will be marked as well as the content. You are required to submit this document to Turn It In on SCU Blackboard site.