MGT 304 - Human Resources Management Exercise 2: Recruitment & Selection Name: Student ID: Recruitment and Selection Case Study You are the recruiter for Company ABC. Your company is one of the leading and most innovative organizations in the retail consumer goods industry. The Vice President of Marketing (the hiring manager) of the organization just received notice that her Director of Marketing for a glove accessories product line will be leaving at the end of December, 2014. As the recruiter, it will be your responsibility to work with the hiring manager to identify a diverse candidate pool and find a great Marketing Director. You will need to act fast because it will be critical to replace the position before the beginning of the current incumbent leaves. To start your recruitment project, you will need to develop a recruiting strategy, as well as, a selection strategy that will facilitate a smooth and successful process. In your process, you will need to develop strong selection tools to evaluate all potential candidates. This would include, but would not be limited to, interviews, reference checks and/or tests. Once you have established a process, you will need to execute your recruiting strategy. It will be very important to find someone who has solid experience within retail consumer goods or other consumer product industries. As part of the recruiting project, your manager (the Director of Human Resources) has given you a job description that will aid you in finding the best people. She has also scheduled you to meet with the hiring manager to discuss your recruitment and selection plan to fill the open board positions. For that meeting, you need to come prepared to communicate and discuss the hiring process and timeline. The Director of Product Development and product development team are relying on you to find them a new leader who will have an impact on the organization! Instructions:  Review job description which is attached to this Exercise. It is understandable that you will not be knowledgeable about this field and industry. It is your approach, your thinking and your ability to be creative that will be the most important part of this project.  Define and outline the hiring process which you will communicate and use during the recruitment process. For example, how will you move candidates who meet the qualifications through the hiring process?  Develop a recruiting strategy that will outline your recruiting method and the recruitment sources used to identify and recruit prospective candidates. Think about targeted companies, agencies, professional associations, Internet, etc.  Develop a selection tool with a minimum of five interview questions that will help you screen potential candidates. It is recommended you should use a combination of the different types of interview questions (i.e. behavioral, situational, oral communication skills, etc.). The assignment is due at the end of the class. You may use the back of this paper to write you response and recommendations. MGT 304 - Human Resources Management Exercise 2: Recruitment & Selection Director of Marketing Job Description Job Title: Director of Marketing Department: Marketing Reports To: President FLSA Status: Non-Exempt Prepared By: Michael Smith Prepared Date: December 1, 2004 Approved By: Janet Jones Approved Date: December 15, 2004 SUMMARY Plans, directs, and coordinates the marketing of the organization's products and/or services by performing the following duties personally or through subordinate supervisors. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Establishes marketing goals to ensure share of market and profitability of products and/or services. 2. Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services. 3. Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. 4. Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets. 5. Communicates with outside advertising agencies on ongoing campaigns. 6. Works with writers and artists and oversees copywriting, design, layout, paste up, and production of promotional materials. 7. Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run. 8. Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy. 9. Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets. 10. Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions. 11. Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities. 12. Conducts marketing surveys on current and new product concepts. 13. Prepares marketing activity reports. SUPERVISORY RESPONSIBILITIES 1. Manages three subordinate supervisors who supervise a total of five employees in the Marketing Department. 2. Is responsible for the overall direction, coordination, and evaluation of this unit. Also directly supervises two non-supervisory employees. 3. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. 4. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or MGT 304 - Human Resources Management Exercise 2: Recruitment & Selection ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE Master's degree (M. A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience. LANGUAGE SKILLS  Ability to read, analyze and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors. MATHEMATICAL SKILLS  Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations.  Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis. REASONING ABILITY  Ability to define problems, collect data, establish facts, and draw valid conclusions.  Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.