Nicholas_Giamarino_Assignment#1 Part 1 Product Description We are building an application that can be used for dog walking services. The product will be created for the people or businesses who own and operate dog walking services and for the people who own dogs and are looking for people to exercise their dogs with total peace of mind. Mission Statement We will be providing a web product for all people or businesses who want to have a multidisciplinary web option to personally connect with and serve their perspective and ongoing 4 legged clients. This product will cater to those in the dog walking business as well as and their clients who consider their canine companions part of their family. Unlike traditional dog walking sites, this application is being especially designed for those who are seeking alternative ways to exercise their pups with the same supervision and feedback that they would receive from a nanny cam for their own children. Compared to pre-existing websites that offer these services, my product will provide video feedback of the dog walking session as well as the GPS trail that the walker took with the dog. Additionally, the site will allow for feedback from the dog owner as responsive to the video and GPS information collected upon each walk and sent back to the owner so that sessions can be further improved to further refine the owner’s needs and wishes. This product was developed in response to a demand heard by many dog owners that they wished a product existed that would provide evidence of 1 exactly what a dog walker does when they take responsibility for your best four legged friend. Part 2 Hypothesis Table WE WILL Create this observable dog walking application with continuous personalization FOR People and businesses that provide dog walking services IN ORDER TO ACHIEVE 1) Increased business for dog walking services. 2) Additional security and satisfaction for dog walking clients. Part 3 Personas 1) Cory, a 30 year old, who works full time and lives in an apartment, just separated from his live in girlfriend, they bought a Husky puppy together and he is keeping it; he needs someone to exercise the puppy on the days he works, but wants to see how the puppy is treated. 2) Linda, a 50 year old, who is currently disabled from a work related injury, she is divorced and has 2 sons who do not live near her; she needs help getting her 2 and 6 year old German Shepherds out for regular exercise because she cannot currently walk and has a long recuperation ahead of her, she is very nervous about having a stranger take her dogs out. 3) Gail, a 40 year old who is divorced and works full time, she has 10 year old twin boys who are involved in several sport travel teams; she has an active 3 year old 2 Lab who needs a lot of exercise or he will eat everything in the house, she had a dog walker before that she thought was short changing the walks. 4) Thomas, is 25 and a new firefighter, he lives by himself but has crazy work hours where sometimes he will work 2 or 3 days in a row and then be off for 2 or 3 days; he needs someone to take his 4 year old Dalmatian out for walks when he is working a long tour, his dog is his best friend and he will only hire a dog walker if he can see the person’s interaction with his dog. Empathy Map Thinking​ - It's giving people a reason to finally hire a dog walker. A demand for this type of service was finally met. Seeing​ - More dog walkers in your neighborhood. More people talking positively about their dog walking experiences. Doing ​- Its giving dog owners peace of mind. Its giving dog walkers more business. Feeling​ - its giving dog owners peace of mind. Its giving dog walkers greater security that their work will not be disputed. Pains Will some dog walkers video’s malfunction?? Will dog walker's respond to clients in an unprofessional manner Is a walker mistreating my dog? Is a walker cheating a client out of time? Gains More business and revenue for dog walkers. Visual evidence to show prospective client No guesses about how your dog is being treated.by the walker Evidence that the walker is taking the route you desired for your dog​. 3 SWOT Analysis Potential Competition Internal Strengths 1) More people are getting dogs which increase demand. 2) More people are getting multiple dogs which increase demand. 3) Dog walkers are becoming more accepted. 4) Many areas are not serviced by dog walkers. Weaknesses 1) Charges could be disputed by customers. 2) Finding reliable and able dog walkers. 3) Dogs could get hurt during the walks. External Opportunities 1) Dog walkers are a spreading into all areas. 2) It is a simple form of becoming an entrepreneur. Threats 1) Competitors will copy ideas. 2) Economy is tied to services which are not a necessity. 4