Introduction Communication in a business environment entails sharing of information between the people within the firm and outside the enterprise. The communication process is meant to enhance the operations of the company, customer satisfactions and team works in business. Customers are the hub of business, and as such, they need to have the best customer experience to be able to retain them and make more new clients. Other than communication, the behavior and attitude of the employees towards the customers also determines the level of customer experience. Other than communication, businesses can fulfill their mission in activities such as cultural performances and corporate social responsibilities (I. Hudson, M. Hudson and Fridell 2013). For Starbucks (Mission Statement 2017), communication has always been essential and has also been engaged in various social responsibilities. The employees also are well mannered towards the customers, and it is the reason the business has always been recording success. The business has been mindful of the customers and their environment ensuring it is operating for the betterment of the clients. This report offers a critique of aspects of the social performance of Starbucks in their efforts to fulfill the expectations of the business. Starbucks Company Overview Starbucks is a coffee shop that was founded in 1971 in Seattle. The business has been well established in the market and it known for its excellent services and products. Despite the high competition in the market, Starbucks has been able to maintain its sustainability, and according to its sustainability report, the business is strong and has well-laid strategies to continue being sustainable in the industry. The business has outlets in many countries around the worlds, and it enjoys its well-known brand and awareness in the industry (Company Information 2017). Social performance of Starbucks Businesses have of late been mandated with significant roles in the society and environment following a high demand for the marketing of products the company is offering as well as the service quality the customers are receiving. For Starbucks, the business has been engaged in different social performances that aim at fulfilling the desires of the way the company should be operating. Some of the cultural returns about Starbucks that will be covered in this report are; business ethics, environmental responsibility, and transparency and reporting (Gossling 2011). Business Ethics Business ethics is an applied professional ethics examining the ethical principles and moral issues arising in the business atmosphere. For Starbucks, the business has been on the forefront to uphold the ethical corporate culture as it is considered paramount to the success of the firm. The business has a Business Ethics and Compliance program that gives directions regarding the standards of conduct of the business to assist the stakeholders to make decisions ethically; it also facilitates the legal compliance aside from offering techniques for the partners to raise their concerns (Erman, Skylar and Keck 2010). In their efforts to maintain its business relationships with other stakeholders, the partners are encouraged to report their concerns through a helpline designed for business conduct. Starbucks has also continued its audit line for third parties such as suppliers and investors, and also customers to report any possible irregularities in accounting or auditing. The check line has also been made accessible to the partners of the company. The BEC initiation has well been established in North America considering it started in 1999. Come 2004, the components of the program were launched internationally and had continued to be rolled out in the markets owned by companies in the process of market opening and acquisition. Starbucks has so far exercised a high level of business ethics in its performances and has been following every activity guidelines except that some of its outlets have been failing in the environmental responsibility as will be mentioned later in this paper (Sage Publications 2010). Transparency and Reporting The stakeholders of the business need to know what the business is doing socially and environmentally. To comply with the requirement, Starbucks usually publish a CSR report as a part of the communication with the aim of exercising transparency in the social activities. In their report, Starbucks also displays effective communication of the stakeholders of the company. The business describes its interested parties and the measure they took to engage and solicit their feedback. The page describes the engagement efforts of the stakeholders in its communication. The performance of the company also needs to be reported to the stakeholders so they can know the fate and future of their business relationships (Crawley, Swailes and Walsh 2011). Starbucks gives its annual performance reports to the stakeholders through print out reports and magazines. The report is also usually published on the website of the company on the internet. Starbucks is also open and transparent to its customers, and it assures them of the best coffee products by giving them information about the composition of the coffee they offer. When purchasing the coffee and other coffee accessories from the stores, the packages have printed notes including the information about the ingredients of the product. It is a highly-recommended process that will allow customers to avoid taking some of the ingredients that many react with their bodies due to allergic effects (Claudia 2010). Environmental Responsibility In the context of the environment, every humanity is involved with the situation since everybody uses a lot of natural resources in a lifetime. It is though unfortunate that the environment is destroyed and interfered with by some corporations around the world. The interference comes regarding pollution, misuse of water, climatic changes and other factors. Organizations working in the environment are expected to be responsible for using the natural resources to be able to maintain the environment and give the clients a comfortable habitat. In the case of Starbucks, even though the business has been engaged in environmental corporate responsibility; there are still some areas where the business fails. Starbucks has outlets in many countries around the globe (Chandler and Werther 2013). Some of the outlets have adopted environmental conservation procedure, but some have not incorporated enough measures. Some outlets have not employed the use of renewed energy to reduce electric consumption and other energy sources. Other outlets have also not recycled the waste products, and they are let out to the environment. These pollute the environment and cause adverse effects to the humankind habitats. There is also the issue of water conservation where some outlets have not incorporated the water recycling process in, and they use a lot of water leaving the water sources drying and also leaving humankind with no enough water to use. It is recommended that Starbucks employ the best environmental conservation measures to be able to maintain a better environment across the globe (Wolf, Issa and Thiel 2015). Impact and Implications of the Starbucks Actions on Society and Stakeholders Following the good business ethics by the company, Starbucks has been able to impact on the stakeholders and the society positively. By following the business ethics and working as per the standards of the firm ethics requirements, the company has been able to secure a working relationship and safe business environment for the stakeholders. As Starbucks will be in business for a long time, the stakeholders are sure to have a long-term business relationship. The society also enjoys having the services of the company as it will be in business ever because of operating within the business ethics (Ihlen, Bartlett and May 2011). On the issue of transparency, the stakeholders, especially the shareholders are always assured on the proper use of their capital and that the business is making profits. As such, they are sure to continue working with the company and also to keep making profits the society also benefits from the existence of the company. People are getting employed at the restaurants and as a result making the best of the economy of the community. The business reduces the levels of unemployment in the society and also improves the living standards through securing jobs to the people. Some of the outlets have however been seen to have implications and interfere with the environment regarding pollution and waste of natural resources. The business needs to be much concern in the area and ensure all its outlets are engaged in environmental conservation measures (Werther and Chandler 2011). Conclusion Customers are the hub of business, and as such, they need to have the best customer experience to be able to retain them and make more new clients. Other than communication, the behavior and attitude of the employees towards the customers also determines the level of customer experience. The business has been mindful of the customers and their environment ensuring it is operating for the betterment of the clients. Starbucks engaged in various social performances that have been defining its success. The business has been on the forefront to uphold the ethical corporate culture as it is considered paramount to the success of the firm. Starbucks has also maintained its audit line for third parties such as suppliers and investors, and also customers to report any possible irregularities in accounting or auditing. Starbucks gives its annual performance reports to the stakeholders through the print out reports and magazines. The report is also usually published on the website of the company on the internet. The business has also had environmental issues where some outlets have no better environmental conservation measures.   References Bara, Claudia. 2010. Corporate Social Responsibility & International Development. http://nbn-resolving.de/urn:nbn:de:101:1-201611026865. Chandler, David and William B., Werther. 2013. Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation. Company Information. 2017. 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