0.0 Executive Summery Many people needto organize their places in professional and simple way, but time is not available for them and they prefer that to be carried by expert in the field. Decluttering service would be their target, but very few in the area is offering it. Organize Wise is the first Emarati owned company for decluttering services in the region. We offer space management services for individuals and companies. Our process and premium service will make our customers happy. The availability of high skilled staff and great tools means that we can differentiate not only in service but also in price, offering many options that can solve your problem. With our centralized location, we are targeting individuals and companies in two main Emirates were both population and lifestyle are high. Organize Wise have a unique offering, since there is no many companies in the region provide all the services we offer. A defined business process, strategies and financial forecast along with the highly structured team areall to scale and build this new business together toward success. 1.0 Business Discerption 1.1 Venture Name, Logo & Slogan Logo: Organize Wise’s unique logo was designed to fit the description of our services. The five elements were carefully inserted to give the customer a sense of how thorough our decluttering is. Slogan: Choosing a logo that is efficient was key to represent the objective of our field. “Declutter. Organize. Simplify” is the best-simplified way of stating that we are here to declutter your place and organize it in a simple way. 1.2 Vision, Mission & Values Vision:To deliver a complete and justifiable professional and individual lifestyle management facility by fashioning or reestablishing organizational balance and congruence in the lives of people. Mission:To provide people with a service that not only helps them move away from organizational and personal strain, but alsoenhance their superiority of life by organizing their physical assets at homes and at workplaces. Values: • Ensure cluttered people will enjoy a better eminence of life by becoming systematized through our help. • Guide and encourage people with little time to organize to live a better prolific life through being organized. • Help our clients to put more emphasis on spending valuable time on personal priorities or on professional duties rather than time-consuming planning and organizing activities. • Respect the privacy and well-being of our clients including their property and possessions. 1.3 Location and Geographic Reach Organize Wise will primarily operate in major cities of UAE; Abu Dhabi and Dubai. Which are known for their busy life and high population. Our aim is to provide clutter-free lifestyle to the people who wish to maintain an organized lifestyle but don’t have time to start this journey alone. 1.4 Business Concept Organize Wise will provide team of professionals who will help personal and businesses to organize the spaces properly by eliminating unwanted goods. As well as,arranging resources in a manner that will be easier, simpler and efficient. 1.5 Value proposition For busy folks and firms. Whostraggle to find time to organize their belongings? Our service is to help you decluttering and organizing in a smarter and faster way. Leave it to us. 1.6 Business Model Opportunity: This business idea was selected after monitoring the present life-style of individual people and busy work schedules of business organizations. Even in educational institutes the majority do not find time to organize their personal spaces properly. It is essential to organize your place, in order to showcase sustainability, accessibility, safety and customer/personal satisfaction (Massaand Tucci2013). Decluttering is important, but one needs a good professional team that can help to declutter things without affecting surroundings or future results. Resources: In order to kick start our venture we believe that widespread resource will reduce the risk of opening it and will inspire bootstrapping or staring with simple trifling supplies which will help gain competitive advantage as below: • Drive down cost of market • Inspiring discipline and wiriness in the organization • Motivate innovative resources to gain more with handful amount of money and other resources Team: After identifying and collecting required resources, a talented team will be put together. Team size will depend on the size and opportunity of the market. Currently opportunity for the business is huge as competition is low. The plan is to make few teams and each of those will include fivemembers who will be experienced enough to perform decluttering tasks without error. While recruiting for potential team members, we will focus on qualities that must be present in the candidates that are, applicable experience and a good track record, encouragement to shine, assurancealong with determination and perseverance, innovation to declutter in a suitable manner without harming the surroundings, lenience of risk, ambiguity and uncertainty, flexibility, obsessed to obtain opportunities, leadership and good communication skill (Mullins2012). The team will be capable to organize business places in a rightful manner, able to store more inventories while allowing customers to roam freely. In addition, organizing home places in way that will suit modern style and priorities. 2.0 Management Team 2.1 Management Team & Key Personal Organize Wise is owned and managed by Lateefa Al Mheiri. During the first year, the manager will be taking responsibilities of marketing, and financial aspects. Whereas, for operations, two supervisors and six organizing SMEs will be hired to carry out the service. A technical assistant will be in charge coordinating. In regards to accounting, a part time outsourced accountant will be hired. 2.1 Professional Advisors & Independent Contractors Aprofessional advisor will be tasked with the duty of training, provide guidelines and consultation. This is to ensure that company can meet the specifications of the clients. Moreover, we will have contracts withsuppliers that will provide organizing boxes, storage products, etc. 2.1 Stakeholders The clients are key stakeholders, because they directly impact the survival of the company and impact the profit margin. The management is also a primary stakeholder, because they are responsible for the decisions that run the operations of the company. 2.3 Brief Organizational Structure 3.0 Industry and Market Analysis 3.1 Introduction of Industry, Strategic Group, and Market The organization lifestyle management industry is a relatively new industry and one that has been unexplored in the region. Following Michael Porter’s Industry analysis, this industry has a lower threat of substitution. The client organizations cannot approach the rivals of this company to get the same services at a lower price. Therefore, Organize Wise can have a large market share thereby promising high profits. Currently, there is only one competitor in the market (Declutter Me Dubai). Organize Wise will follow one of the market challenger strategies which is Guerrilla marketing; start slowly but surely to ensure that the strategic position of the organization is maintained. 3.2 Distributions Channels Direct distribution channel will be used to reachcustomers as below: - On-site:by visiting the place, giving a consultation and operating. - On-line: by viewing the place virtually and giving a consultation. 3.3 Entry strategy The entry strategy that will be utilized is partnering which will ensure that the company can establish itself. Organize Wise will engage with long term agreements with well-known organizations for the advantage to be used on call off basis. 4.0 Service Development Plan 4.1 Overview of Services Organize Wise is service oriented and will provide customers with packages to select from which will allow the team to perform the job based on the place size, location, number of labors and man-hoursas below: - Consultation. - Consultation and organizing with existed inventory, and storages boxes. - Consultation and organizing with new inventory and storage boxes. - After sales benefit such as follow up and support. The advantage of giving packages is to limit the customers with our target and therefore having defined costs. In addition, for the comfort and ease that it will provide our clients, since it will reduce conflicts by reaching mutual agreements. Products will be eco and sustainable however, theseproducts willnot be sold separately due to the fact that we provide mainlyservices rather than a retailer. 4.2 Resources, Capabilities, and Competencies Organize Wise will have investments in different sectors to boost the financial & Human resources of the company. Sufficient resources will ensure that the organization can meet its needs. It will be able to fully remunerate its workforce thereby maintaining their motivation. The financial resources will also ensure that Organize Wise has a wider range of capabilities. Communicationis an essential competencyas it will set our company’s current and future goals. Our service fully relies on trying to achieve what the client’s needs and requirements are, therefore, communication between the client and the team, as well as, communication between the team itself reach successful results. Also, responsibility is another significant competency; because a client is not only hiring us to organize their households, but is putting their trust in our team. Being responsible of their households and taking care of it at our best ability is another important factor. 4.3 Plan and Timeline for Prototyping and Testing As prototyping provide free service for nonprofit organizations such as Red Crescent in order to test the service and to be as a pilot. 4.4 Challenges and Risks Some of the challenges that might be faced are firstly gaining peoples trust. Many individuals find it hard to easily trust someone with a private part of their life, such as their homes and belongings. Which brings us to the second downside, which is the time it will take to gain future customers’ trust. This is why maintaining a trustworthy reputation for our company is one of our most significant goals. Also liabilities and damage are risks that the company has to take into consideration, in order to, avoid any unnecessary disappointments for valued customers. Therefore, Organize Wise will tie up with insurance company for both parties when applicable. 4.5 Intellectual Property Generated and Protection Trade name, logo and slogan are prime elements that differentiate Organize Wise from competitors. Therefore, applying for trademark protection ad copyrights will ensure strong branding and will protect against competition and passing off. 5.0 Operations Plan 5.1 Operations and Business Processes Overview The below workflow and table summarize the process which will make ideas a reality: Suppliers Organizing boxes and tools will be provided by different suppliers. different types low, medium and high qualities will be offered based on the customer preference such Daiso, IKEA, MUJI, ACE, etc. facilities Small office to accommodate the whole team with open area offices for manager and the team. Small storage room will be located in the office that will hold short term storage. Personnel One admin that will be responsible to coordinate between customer and internal team and suppliers. Two teams specializing in organizing and for day to day operation. Equipment Machinery: Computers and mobile devices will be available for the Manager, Admin and supervisors as long as shared printer and scanner. Vehicles: Two vans Technology: interactive website Cameras: photo & video shooting before and after services and for recording and security purposes. Customer Support To support requests and customer complaints through platform in order to keep records and truck logs. 5.2 Outsourcing Plan Serviceswill be developed in-house that will include organizing with the available inventory and storage boxes. The company considers outsourcing its consultation services and training. The company will also maintain good relationship with its suppliers and associates for maintaining effective engagement by having contracts between suppliers and Organize Wise that will add value in having better wholesale prices and to maintain stainability. 5.3 Recent and Planned Facilities and Improvements The company will operate its service oriented business by offering consumers with value added services to choose from that would facilitate the company in operating their business dependent on location, place, size and number of employees. The company will consider improvement in its services in the coming years of its business through better waste management in which it will ensure maintenance of its high performance. Enhancing the quality of all its services will be ensured in order to increase the consumer satisfaction. The company’s facilities will consider implementing efficient organizational structure that will facilitate identification and monitoring of facilities. 6.0 Marketing Plan 6.1 Segmenting, Targeting & Positioning This two market segments have different needs and trends. The following sections are detailing how Organize Wise will fact them: Geographic Customers will be located in Abu Dhabi and Dubai Demographic The major segments will be both the males and females from all nationalities and religions. In addition, age group of 20 to 60 years. Thiswill include middle and high-income group. Behavioral Occasionally customers in Eids, Christmas, new year, having new baby room etc. were expect visitors and hence like to show more organized spaces. Psychographic Grouping people that their lifestyle is busy and has no time to organize by themselves despite being practical. The busiest the city is; the more people will need help with their daily activities of living. 6.2 Consumer Engagement Strategy Organize Wise engagement strategy would be through Social media to engage its audiences through simply posting updates and photos regarding their high quality space management.By this retention will be increased and by improving customer support we will increase happiness. This will be done through the below steps: • find out which social medias are our customers hang out more • Add customers either by adding them back or by searching by phone numbers or email address. • Start positing not only about our services but also sharing live stories from office. • Choose an attractive headlines for our posts • Use special hashtags • Comment on our customer’s feeds as a daily routine 6.3 Marketing Mix Strategy The marketing mix strategy is as following: Product/Service:The main service will be offered is space management services to its target consumers and will help in managing space and it will be divided based on decluttering purposes such as: Home staging, Creative rearranging, Relocation, Wardrobe clearing, Prepare a room before visitors or baby arrival, Downsizing, etc. Organize wise will have other services such as consultation and decluttering tips. Moreover, in order to perform the work, some projects will require organizing boxes and dividers which will be also provider to consumers. Our services will be differentiated from other competitor by offering consultation and several options/ packages. Our services strength is the service is not limited to individuals only but also to companies. In addition, technologies will be used throughout the process such as virtual consultation and before and after short movies for documenting purposes. On the other hand, the only weaknesses we considered that the services will be limited at the beginning for only two cities in UAE however, the plan is to expand to the other cities in future. Price: competitive pricing strategy will be sat to attain competitive advantage. Pricing will be based on selected packages. Hence, multiple pricing will be offered based on requirements and time frame. Price range will be between AED 2000 to AED 8000 per service for the first year. In addition, there will be discounts offered for return customers and seasonal discounts. For outsourced products there will be markup added on the original price. Place: Organize Wise office will be located in Shahama area which is located between Abu Dhabi and Dubai. The reasons behind choosing this area is low rent costs. However, Service will be performed in customer place such as: houses, apartments, shops, companies, stores, schools, etc. Promotion: The promotion methods will be used: • Website: a user friendly and interactive website will be developed in order to show all the updates and services provided. • Social media:Facebook, Instagram, Snap chat, Twitter, etc. Social media marketing will help in promoting the services and grab huge consumer base based on different perspective and it will touch people on personal level. Example of advertising through social media before and after successful stories. • Advertising posters: advertise about the company by promoting the logo and brand in the shopping malls and in furniture shops. • Word of mouth • Brochures and flayers • Loyalty program: in order to return customers by offering special discounts • Product give away: for example to offer birthday gifts for all registered customers. • After service surveys: will help in gather information about the service that can be later used for enhancing the marketing strategy. 7.0 Financial Plan 7.1 Financial Needs The below table shows the startup financial needs: Elements Description Cost in AED Personnel (cost prior to opening) Including office preparation and decoration and hiring staff. 55000 Legal/ professional Fees Trademark protection and legal documents preparation 10500 Office rent 80 sqm office yearly fee 35000 Equipment Computers, printer and phones 35000 Supplies Stationary and products 8000 Salaries Staff wages of 10 employees Average 3625 Utilities Monthly water , electricity, internet and landline bills 3500 Licenses Administration and registration 9,350 Insurance -Business Owner Policy (BOP)&Medical insurance for employees 20000 +6000 Advertising/Promotion Budget for 1 year 38000 Car rental 2 cars monthly cost 2500 Training Staff training 30000 7.2 Sources of Funds Startup cost will be covered from first secured amount already available of AED 500,000. In addition, one million dirhams will be as family loan without interest that need to be returned within two years. In future the plan is to grow through increase sales, profit reinvesting in the business instead of taking another debts. 7.3 Revenue Generation Organize Wise expect to conduct two customers per day during the first year. Based on the fact that we provide services and it is all need to be scheduled ahead and only two teams are hired for the first year. This will be increase to four or five customers per day by year two due to the increase in teams too. During weekend it should be slightly less busy with performing only one day per weekend. Hence, it will be only one customer per weekend to allow off days for the team. The average service will be AED 4000 per service for first year and AED 5000 for year 2. The list of packages and prices will be ranged between AED 2000 to 8000 for first year. Expectation for the first few months to be slower starting however, after gaining reputation demand will be increasing. Staff wages will be our top expenses along with rent cost and care rental fees and fuel. In regards to advertisements it will be moderate advertising and advertisement will mostly be through social media, website and word of mouth at the beginning. Cars will be rented for the first years in order to save repairer and registration fees. In addition, there are other expenses as training and utilities. Using these assumptions, AED 192,000 is our projection in sales for each month and AED 2,304,000 for first year. For detailed breakdown refer to Appendices no. 10.1 & 10.2. 8.0 Contingency Plan and Exit Strategy An important element to the business plan is to have a compact exit strategy that will enable to turn operation over to another entity or individual with minimizing as much losses as possible. Organize wise will have two possible exit strategieseither passing the firm to a successor or selling it to a third party. Depending on which has the best outcome for the firm, at the given period of time, the method will be chosen. First, passing the organizing company to a successor. Based on certain criteria, the fit candidate will be chosen to take control, this can be a family member keeping in mind to have this person ties aside when deciding in order to see Organize Wise successfully continuing to operate. Another possible exit strategy will selling the company to a third party, after advertising the company for sale, in order to get as many interested investors. This way competition between interested individuals might occur, enabling the benefit cost of the company to rise. This method will ensurehaving the advantage of passing on the company with the highest possible value.