1. Introduction 2. Literature review (select 2 to 3 theories) 3. Event sequencing map (the table explaining the theories you mentioned in the literature review) 4. Evaluation of theoretical framework (Explain the table) (Integration between the Milo case study and the theories) 5. Conclusion 6. Recommendation Assignment 1, Part A (8 references) • Introduction – scope of this article is the application of marketing systems and community engagement in the Milo case study. • Literature review: Write a literature review about marketing system and community engagement and how they both relate (this is what I read about marketing systems/community engagement and this is what I think these are – include theories) = The Table (words in the table are not included in the word count) • Milo case study (check out videos, articles, newspapers, etc. It doesn’t need to be academic resources) • Popplet map • Explain how Milo is using marketing system (basically explaining the table and the map) Examples: “In this case study, there is community engagement because all people are engaging with each other as viewed in the video at 4:28” The purpose of this assignment is to apply theories to real life, practical case studies. Choose less theory (2 or 3) (theories that are not discussed in class or contemporary are better) but spend more time explaining how they relate to the Milo case study