Marketing Principles: Trading and Exchange ADVERTISING AND MEDIA (CHAPTERS 10 AND 11) Text book: Sharp, B 2013, Marketing: Theory, Evidence, Practice, 1st Edition, Oxford University Press, South Melbourne. Read the related chapters and answers all questions and case study as well. 1. How does a typical television or print ad compare to a salesperson’s interaction with a customer? You may like to think about a specific brand, such as a real estate company or clothes retailer. 2. Why is memory important to advertising? 3. Watch 30 minutes of free to air TV, preferably in prime time (early evening). Note down the ads that come on, and how much advertising there is in the 30 minutes. For each ad, write your own evaluation of how easy you think it would be for people to know which brand the advert is actually for. 4. Case study Old Spice - ques. 1 and 2. – page 337