MMK751 Assignment Rubric T1 2017 Criteria Unacceptable Requires Further Development Satisfactory Good Very Good Exemplary Executive summary and introduction (Weight 10) 1.45 marks (range 0 – 2.9) Demonstrates no ability to clearly and succinctly provide an overview of the report’s essential information via the executive summary or to provide the reader with the details they need to prepare them to understand the information in the report. 3.95 marks (range 3.0 – 4.9 Demonstrates a limited ability to clearly and succinctly provide an overview of the report’s essential information via the executive summary and to provide the reader with the details they need to prepare them to understand the information in the report. 5.45 marks (range 5.0 – 5.9) Demonstrates a satisfactory ability to clearly and succinctly provide an overview of the report’s essential information via the executive summary and to provide the reader with the details they need to prepare them to understand the information in the report. 6.45 marks (range 6.0 – 6.9) Demonstrates a good ability to clearly and succinctly provide an overview of the report’s essential information via the executive summary and to provide the reader with the details they need to prepare them to understand the information in the report. 7.45 marks (range 7.0 – 7.9) Demonstrates a very good ability to clearly and succinctly provide an overview of the report’s essential information via the executive summary and to provide the reader with the details they need to prepare them to understand the information in the report. 9 marks (range 8 – 10) Demonstrates an exceedingly high ability to clearly and succinctly provide an overview of the report’s essential information via the executive summary and to provide the reader with the details they need to prepare them to understand the information in the report. Use of theory and logic to explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties, ULO2 (Weight 30) 4.45 marks (range 0 – 8.9) Demonstrates no ability to clearly and succinctly explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties. 11.95 marks (range 9.0 – 14.9) Demonstrates a limited ability to clearly and succinctly explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties. 16.45 marks (range 15 – 17.9) Demonstrates a satisfactory ability to clearly and succinctly explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties. 19.45 marks (range 18.0 – 20.9) Demonstrates a good ability to clearly and succinctly explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties. 22.45 marks (range 21.0 – 23.9) Demonstrates a very good ability to clearly and succinctly explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties. 27 marks (range 24 – 30) Demonstrates an exceedingly high ability to clearly and succinctly explain the benefits that accrue to the organisation and its customers if a valued relationship is developed between the two parties. Justification of the segment(s) chosen 1.45 marks (range 0 – 3.95 marks (range 3.0 5.45 marks (range 5.0 6.45 marks (range 6.0 7.45 marks (range 7.0 9 marks (range 8 – 10) MMK751 Assignment Rubric T1 2017 Criteria Unacceptable Requires Further Development Satisfactory Good Very Good Exemplary for the relationship marketing programme and discussion (using theory and logic) as to why successful customer relationship management depends on targeting the ‘right’ customers, ULO2 (Weight 10) 2.9) Demonstrates no ability to clearly and succinctly justify the segment(s) targeted for the relationship marketing programme. No discussion as to why successful relationship management is dependent on targeting high-value customers. – 4.9) Demonstrates a limited ability to clearly and succinctly justify the segment(s) targeted for the relationship marketing programme. Provides an inadequate discussion as to why successful relationship management is dependent on targeting high-value- customers. – 5.9) Demonstrates a satisfactory ability to clearly and succinctly justify the segment(s) targeted for the relationship marketing programme. Provides a reasonable discussion as to why successful relationship management is dependent on targeting high-value- customers. – 6.9) Demonstrates a good ability to clearly and succinctly justify the segment(s) targeted for the relationship marketing programme. Provides a good discussion as to why successful relationship management is dependent on targeting high-value- customers. – 7.9) Demonstrates a very good ability to clearly and succinctly justify the segment(s) targeted for the relationship marketing programme. Provides a very good discussion as to why successful relationship management is dependent on targeting high-value- customers. Demonstrates an exceedingly high ability to clearly and succinctly justify the segment(s) targeted for the relationship marketing programme. Provides an excellent discussion as to why successful relationship management is dependent on targeting high-value- customers. Use of both theory and logic to describe how management may encourage long-term profitable relationships with the recommended segment(s), ULO1, ULO2, ULO3 (Weight 30) 4.45 marks (range 0 – 8.9) Demonstrates no comprehension as to how management may encourage long- term profitable relationships. 11.95 marks (range 9.0 – 14.9) Demonstrates an inadequate comprehension as to how management may encourage long- term profitable relationships. 16.45 marks (range 15 – 17.9) Demonstrates a reasonable comprehension as to how management may encourage long- term profitable relationships. 19.45 marks (range 18.0 – 20.9) Demonstrates a good comprehension as to how management may encourage long- term profitable relationships. 22.45 marks (range 21.0 – 23.9) Demonstrates a very good comprehension as to how management may encourage long-term profitable relationships. 27 marks (range 24 – 30) Demonstrates excellent comprehension as to how management may encourage long- term profitable relationships. Discussion of how marketing metrics might be used to evaluate the success of the relationship 1.45 marks (range 0 – 2.9) No logical discussion of how marketing metrics might be 3.95 marks (range 3.0 – 4.9) Little logical discussion of how marketing metrics 5.45 marks (range 5.0 – 5.9) Satisfactory discussion of how marketing metrics 6.45 marks (range 6.0 – 6.9) Good discussion of how marketing metrics might be 7.45 marks (range 7.0 – 7.9) Very good discussion of how marketing metrics might be used 9 marks (range 8 – 10) Excellent discussion of how marketing metrics might be used to evaluate the MMK751 Assignment Rubric T1 2017 Criteria Unacceptable Requires Further Development Satisfactory Good Very Good Exemplary marketing programme (Weight 10) ULO3 used to evaluate the success of the relationship marketing programme.
 might be used to evaluate the success of the relationship marketing programme.
 might be used to evaluate the success of the relationship marketing programme.
 used to evaluate the success of the relationship marketing programme.
 to evaluate the success of the relationship marketing programme.
 success of the relationship marketing programme.
 English Proficiency (Weight 10) 1.45 marks (range 0 – 2.9) Always uses basic English marred by errors that frequently impede meaning. 3.95 marks (range 3.0 – 4.9 Mostly uses basic English marred by errors that frequently impede meaning. 5.45 marks (range 5.0 – 5.9) Satisfactorily uses advanced, graceful English that expertly conveys meaning with clarity and fluency. 6.45 marks (range 6.0 – 6.9) Competently uses advanced, graceful English that expertly conveys meaning with clarity and fluency. 7.45 marks (range 7.0 – 7.9) Consistently uses graceful and sophisticated English that skillfully communicates meaning with clarity and fluency, and is almost virtually error- free. 9 marks (range 8 – 10) Consistently uses graceful and sophisticated English that skillfully communicates meaning with a high level of clarity and fluency, and is virtually error-free. Overall Score N N P C D HD Fail 0-29 Failed marginally 30-49 Pass 50-59 Credit 60-69 Distinction 70-79 High Distinction 80-100