BBS018-2 002 Specification Assessment Title Assignment 2 Unit Title Entrepreneurship and Leadership of Business Ventures Unit Code BBS018-2 Number of Credits 30 Unit Leader Patricia Wilson Assessment Weight (%) or % of contribution to the assessment component 70% Issue Date February 2017 (October Cohort) Submission Deadline Tuesday 23rd May 2017 (Unit Week 13) Procedure for or where to submit work (including file name format for TurnItIn where applicable) Via BREO Turnitin Expected Return Date Within 15 working days of submission Description of Assessment Task This is a formal report in the style of a business plan, which evaluates the critical success factors in establishing, leading and managing a business organisation, evidenced in you documenting the development of your own new business idea. (Word Count 4,200). Business ideas must be approved by the unit co-ordinator. The plan can outline either a real or a hypothetical business idea. This can be a real passion or interest you have that you think you can make money at. It could be a variation of an idea that exists already but it must be your original idea. A framework for the format of a business plan is given in the textbook and will be explained in class. Your work must be supported by appropriate and relevant research which is referenced throughout the report. Your assessments must be submitted on BREO through the ‘Assessment’ drop-box, where it will be checked by Turnitin. Unit Learning Outcomes assessed: 1, 2 Word Limit 4,200 words Presentation Format (e.g. MS Word document) Present the reports using MS Word or other word processing program in Arial font size 11 Resources/Support Available Essential textbook and course materials on BREO. University Library for books and journals; supporting evidence of market research using the digital library particularly for your industry analysis. Assessment Criteria The unit leader evaluates reports based on the following criteria: • Establishing the context for your idea – the opportunity identified • Market analysis & identification of customers and competitor analysis and clarity of USP (Your unique selling point) • Evaluation of your ability to lead and manage this entrepreneurial venture evidenced • Appropriate operating plan and resourcing including risk and contingency planning • Realistic and relevant figures, start-up costs, product pricing and cash-flow calculations evidenced • Overall presentation, evidence of academic sources & creativity Self Assessment Required No Details of how feedback will be provided After marking online, using TII your will receive individual feedback online and areas for improvement.