Evaluate the impact of the strategic challenges posed by the digital age of a chosen organisation . And to propose how the organisation might successfully rise to such challenges whilst at the same time creating and enhancing its customer value proposition. HOW : you will consider a variety of strategic options ( 3-4) available to the organisation so that it might continue to successfully develop, differentiate and sustain its future competitive position. Using appropriate concepts, theoretical frameworks and techniques explored within the module, (minimum 5 theoretical models) You will be expected to justify your recommendations taking into consideration the wider implications of such strategic decisions on different areas of the organisation. (min. 25 references- Harvard refences)