MKT01907 Tourism and Hospitality Management Unit Information Guide Session 1, 2017 scu.edu.au/businesstourism CRICOS Provider: 01241G Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 About this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Graduate attributes and unit learning outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Learning resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Prescribed texts and materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Studying this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Teaching and learning arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Estimated workload . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Scheduled Study Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Assessment overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Assessment details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Assessment 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Assessment 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Assessment 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Assessment 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Timetables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Suggested study timetable 2 | MKT01907 Tourism and Hospitality Management (Session 1, 2017) About this unit Explores universal aspects of management practice with a focus on the individual manager in tourism and hospitality organisations. Giving consideration to business operations through a manager's roles, the unit draws on internal and external factors which impact on management style. Content Graduate attributes and unit learning outcomes As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. The University refers to these asgraduate attributes(http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifies them as follows: GA1Intellectual rigour, GA2Creativity, GA3Ethical practice, GA4Knowledge of a discipline, GA5Lifelong learning, GA6Communication and social skills, GA7Cultural competence. This unit will assist students to develop the following graduate attributes (shown below as they relate to this unit's learning outcomes): Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7 On completion of this unit, students should be able to: 1. identify and apply key management competencies and skills relevant to managing in a tourism and hospitality organisation and explain how they relate to management outcomes and goals ✓ ✓ ✓ 2. develop and apply collaborative and expressive skills within a community of management team learners or MTLs (MTLs explained in your Study Guide) ✓ ✓ ✓ 3. reflect on personal growth in management competence and skills which contribute to professional development. ✓ ✓ ✓ Topic 1. An introduction to managing and its relevance to tourism and hospitality organisations Topic 2. Competing values framework: a. Rational goal 'compete' model b. Internal process 'control' model c. Human relations 'collaborate' model d. Open systems 'create' model Topic 3. Management mastery About this unit | 3 Learning resources The referencing style used below is Harvard.PLEASE NOTE that you may need to use a different style for this unit.Refer toReferencing guides(http://scu.edu.au/library/index.php/ 14)for information about the referencing style you should use. Prescribed texts and materials Prescribed texts Quinn, RE, Bright, D, Faerman, SR, Thompson, MP & McGrath, MR 2015,Becoming A Master Manager: A Competing Values Approach, 6th edn, John Wiley & Sons Inc., New York. ISBN: 9781118582589. There are compulsory readings and a Study Guide for this unit. SeeMySCU (http://learn.scu.edu.au)for details. 4 | MKT01907 Tourism and Hospitality Management (Session 1, 2017) Studying this unit The first step in managing your study for this unit is to familiarise yourself with this document and theMySCU(http://learn.scu.edu.au)Learning Site. You should refer frequently to the MySCU Learning Site for announcements and updates. Teaching and learning arrangements Estimated workload Scheduled hours Personal study Total 36 114 150 Your scheduled study hours are allocated as follows: Gold Coast Teaching method Duration Frequency Lecture online 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Distance Education Teaching method Duration Frequency Lecture online 1 hour 12 weeks Sydney - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Melbourne - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Studying this unit | 5 Assessment Assessment overview This is a graded unit and grades are awarded as detailed in Rule 3.8 of the University's Rules Relating to Awards. To achieve a passing grade in the unit all assessment tasks must be submitted and an overall mark of 50% or more must be obtained. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation 1. Report Individual 1 Graded N/A 15% 250 words 19 Mar 2017 11:00 PM N/A 2. Blog Individual 1, 2 Graded N/A 25% Max 200 words per Blog 09 Apr 2017 11:00 PM N/A 3. Blog Individual 1, 2 Graded N/A 35% Max 200 words per Blog 07 May 2017 11:00 PM N/A 4. Reflective writing Individual 1, 2, 3 Graded N/A 25% 1300 words 28 May 2017 11:00 PM N/A Assessment details Assessment 1: Report This assessment is for these students only:Distance Education; Gold Coast; Melbourne Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Report Individual 1 Graded N/A 15% 250 words 19 Mar 2017 11:00 PM N/A Interpreting your management style Rationale An essential element of management is self improvement, leading to what Quinn et al. (2015) define as Mastery. To achieve this requires recognising your own managerial strengths and weaknesses. Assessment 1 highlights your current managerial type/style, providing a benchmark as you move towards management ‘mastery’. Your task Identify and describe your management style in an interpretative report, using the CVF conceptual framework (Quinn et al. 2015). The steps involved let you situate yourself within 6 | MKT01907 Tourism and Hospitality Management (Session 1, 2017) the parameters of management mastery and draw out aspects of your style which are evident from the following exercise. Instructions 1. Read theIntrodutionandConclusionsections of the text (Quinn et al. 2015) 2. Complete the Competing Values Framework (Quinn et al. 2011) survey. To complete the CVF access the following URL:http://www.wiley.com/college/quinn/047136178X/survey/ mgmt_prc.htmand work through the instructions below a. complete the 36-statementCompeting Values Management Practices Survey b. then press ‘show result’ – where your scores are plotted on the CVF wheel c. reflection: Look at the shape of your ‘spiderweb’ -focusing on the Quadrants, rather than each specific 'role' d. save a copy for review, discussion and presentation with your interpretative report. 3. Interpret your findings, identifying strengths and weaknesses as a tourism and hospitality manager. Look for areas of prominence. Make reference to the wider literature and to the IntroductionandConclusionsections from the Quinn et al. (2015) text. For example, are the four quadrants equal in your spiderweb? Are you already in balance? What does this mean for management mastery according to Quinn et al. (2015)? Are there obvious areas of strength and opposing weakness? What are these areas? Why might this be so? 4. Compile these findings into an interpretative report on your management style, explaining elements you see in your CVF ‘spiderweb’. Be sure to include context in this interpretation. That means you should anchor the interpretation in discussions of your actual work and potential role as a 'manager' or reference to other managers you might know. This will help explain ‘what’ and ‘why’ the spiderweb reflects what it does about you as a manager. Marking criteria • Completion of the CVF Survey. • Identification of practical evidence and discussion. • Application of evidence to the role of a manager and to management in a tourism and hospitality context. • Application of evidence to the elements of the CVF. • Presentation. Assessment 2: Blog This assessment is for these students only:Distance Education; Gold Coast; Melbourne Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Blog Individual 1, 2 Graded N/A 25% Max 200 words per Blog 09 Apr 2017 11:00 PM N/A Community Blog #1 (Management Team Learners) Due:Weeks 5–6 inclusive Length:Maximum 200 words per blog post and a minimum of one post per week Assessment | 7 Rationale On a daily basis, tourism and hospitality managers are required to be dynamic and influential yet empathetic and participative. They must champion innovation and creativity whilst monitoring stability, structure and control. An underlying commonality is the need to make decisions, both tactically and strategically, that influence the outcomes for many stakeholders. These decisions are sometimes instinctive and at other times calculated and well considered. They are all however, based on a collaboration of experience, research and sharing ideas. Your task Gather academic and other materials which reflect your response to 'The Topic': Management is the pursuit of ‘flexibility’ You will post a summary during each week over two weeks and actively engage in discussion and debate within a community of Management Team Learners or MTLs (refer to Stepping Stone 1 of your Study Guide for more information on MTLs) on the relevance and importance of your material to the topic. To be an active MTL, our expectation is that you will (in addition to your original summary post)access, contribute and engage in discussion at least once per week. It is anticipated that you will use the online environment (i.e. your online group folder a.k.a. Blog space) to share thoughts, points of interest and relevant links, literature and other materials. Instructions 1. Findat least2 items (one Academic journal article and one Industry article) that are relevant to our current topic, ‘Management is the pursuit of flexibility’. 2. Prepare a blog entry for each item that you have chosen (maximum 200 words per entry): Blog entry should: a. include a brief critical review of your chosen material b. outline how your material relates to the ‘The Topic’ and the themes outlined in Quinn et al. (2015) c. show links to your own managerial/work/personal experiences. 3. Access your Community MTLs Blog space via the MKT01907–2017-1 link in MySCU. 4. Post your first blog entry during Week 5 5. Discuss and debate within your community of ‘management team learners’ by engaging with these articles and the issues raised through them. 6. Post your second blog during Week 6remembering to repeat step 5. Marking criteria • evidence of synthesising the literature/textbook • evidence of idea generation and constructive comments which extend the discussion. • identification of practical evidence and discussion • evidence of engaging in analytical/critical discussion and debate with MTLs. Assessment 3: Blog This assessment is for these students only:Distance Education; Gold Coast; Melbourne Hotel School; Sydney - Hotel School. 8 | MKT01907 Tourism and Hospitality Management (Session 1, 2017) Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Blog Individual 1, 2 Graded N/A 35% Max 200 words per Blog 07 May 2017 11:00 PM N/A Community Blog #2 (Management Team Learners) Due:Weeks 8–10 inclusive Length:Maximum 200 words per blog post and a minimum of one post per week Rationale Continuing from your forst Blogging experience, this second community Blog extends your knowledge of a master manager by thinking, analysing and discussing ideas and exploring the concepts of competing and paradoxical master manager characteristics. Once again you will gather academic and other material to reflect your views on management, as well as generating an online debate about management, managerial styles and your own response to the CVF survey and resulting ‘spiderweb’. Your task Gather academic and other materials which reflect your views on 'The Topic': Understanding the external environment is a necessary attribute of a modern tourism and hospitality manager As we did for your first Blog assessment, you will post a summary during each week over two weeks and then actively engage in discussion and debate with a community of MTLs on the relevance and importance of your material. The third week will see a topic/question posted by the Unit Assessorwhich will provide MTLs with a themed blog interaction. A focus of this second blog is for MTLs to link your research and ideas back to some of the discussions in the first blog (Assessment 2). Although conversation and interaction are important outcomes, the linking of ideas and informed debate will result in a more informed awareness of the competencies of a Master Manager, and will allow you to actively engage with the concept of the CVF from the Qunn et al (2015) text. Remember, to be an active ‘management team learner’ within your community, our expectation is that you will (in addition to your original summary post)access, contribute and engage in discussion at least once per week. Instructions 1. Findat leastfour (4) items (3 Academic journal articles and oneMulti-Mediapiece) that are relevant to our topic (Understanding the external enrionment is a necessary attribute of a modern tourism and hospitality manager). 2. Prepare a blog entry for each (maximum 200 words per entry). Blog entry should: a. include a brief critical review of your chosen material b. outline how your material relates to the 'The Topic' and the themes outlined in Quinn et al. (2015)including the notion of paradox and competing values Assessment | 9 c. show links to your own managerial/work/personal experiences. 3. Access your Community Blog space on the MKT01907-2017-1 Blackboard site. 4. Post your first blog entry during Week 8. 5. Discuss and debate within your community of ‘management team learners’ by engaging with these articles and the issues raised through them. 6. Post your second blog during Week 9remembering to repeat step 5 above 7. At the start of Week 10, a final discussion blog topic/question will be provided by the Unit Assessor. It is expected that MTLs will come together to discuss this final topic and draw upon knowledge acquired and ideas shared throughout the community blogging process. Given that it will be an open dialogue (meaning all MTLs of your community will be contributing to the one conversation at varying times and with varying regularity), you are encouraged to engage early and often to avoid being left behind in the conversation. Marking criteria • evidence of synthesising the literature/textbook • evidence of idea generation andconstructive comments which extend the discussion • identification of practical evidence and discussion • evidence of engaging in analytical/critical discussion and debate with MTLs. Assessment 4: Reflective writing This assessment is for these students only:Distance Education; Gold Coast; Melbourne Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Reflective writing Individual 1, 2, 3 Graded N/A 25% 1300 words 28 May 2017 11:00 PM N/A Reflecting on Management Length:Part A – 500 words, Part B – 800 words Rationale Your final assessment asks you to bring together the various elements of our previous 3 assessments and reflect on your journey towards Management Mastery thus far. It is also about creating a snapshot of the Manager you are today. This is the beginning of a process we hope you will continue to review throughout your studies and into your management career. Your task Part A:Complete the CVF ‘spiderweb’ activity and write a reflective commentary with reference to the changes (if any) from your first attempt. Be sure to use the literature, participation and learning from your Blogs and the results from both ‘spiderwebs’ to support your reflection. 10 | MKT01907 Tourism and Hospitality Management (Session 1, 2017) Part B:Choose either Community Blog 1 (Assessment 2) or Community Blog 2 (Assignment 3) and identify examples of competing values, paradoxical views and complementary models identified by the your community of MTLs. Prepare a report on your findings remembering to include the importance of these elements to the function of management within a tourism, hospitality, events, gastronomic, business organisation and from the perspective of a Master Manager. You should also include reference to the addiotnal question / topic that we covered in the 3rd week of Blog #2 Instructions Part A 1. ReadtheIntroductionandConclusionsections of the text (Quinn et al. 2015) 2. Completethe Competing Values Framework (Quinn et al. 2015) survey. To complete the CVF access the following URL:http://www.wiley.com/college/quinn/047136178X/survey/ mgmt_prc.htmand work through the instructions below: a. Complete the 36-statementCompeting Values Management Practices Survey b. Then press ‘show result’ – where your scores are plotted on the CVF wheel c. Reflection: Look at the shape of your ‘spiderweb’, focusing, as we did previously, on the Quadrants, rather than the individual 'roles' d. Save a copy for review, discussion and presentation with your reflective commentary. 3. Compareyour ‘spiderweb’ results to the one completed in your first assignment. 4. Visit the following link, download and read through this useful resource on Reflective Writing:www.scu.edu.au/teachinglearning/ download.php?doc_id=12767&site_id=301&file_ext=.pdf(http://www.scu.edu.au/ teachinglearning/download.php?doc_id=12767&site_id=301&file_ext=.pdf)(18K) Note that you may need to copy and paste the URL into your web browser. 5. Using the guidelines of reflecting writing, prepare a commentary that considers the following: a. Have you experienced areas of significant and/or minimal or no change, between your 1st and the 2nd CVF ‘spiderweb’? b. What circumstances (personal, learning, work) influenced changes (or lack of) throughout your management journey to date? c. Did the community interaction and more specifically, the management team learners influence any outcomes of your second survey (chaged your views, reinforced your views?) d. Which areas of the CVF do you feel requires some improvement? Why? e. If you were asked to consider your own Master Manager competencies, how would you best describe them? Part B 1. Choose either Blog 1 (Assessment 2) or Blog 2 (from Assignment 3). 2. Think about the outcomes of your chosen Blog and the views of management, and learning aboutmanagement held across the group. 3. Include reference to the addiotnal question / topic that we covered in the 3rd week of Blog #2 4. Identify examples of competing values, paradoxical views and complementary models identified by the community of MTLs. 5. Prepare and submit an analysis, including the importance of these elements to the function of management within a tourism, hospitality, event, gastronomic, business organisation Assessment | 11 and from the perspective of a Master Manager. Marking criteria • Second completion of CVF ‘spiderweb’ • Identification of practical evidence and discussion • Application of evidence to the role of a manager and to management in a tourism and hospitality context • Evidence of an overall understanding of the CVF concept • Presentation. 12 | MKT01907 Tourism and Hospitality Management (Session 1, 2017) Timetables Suggested study timetable This blank timetable has been provided to help you plan your studies. You may like to fill in the details in consultation with your tutor. Week/ commencing Topic Notes 1 27 Feb 2017 Introduction to MKT01907: Assessment & UIG review; Let's start talking about management & the CVF Model 2 06 Mar 2017 Organisations [& Management] 3 13 Mar 2017 Management [& Organisations] The CVF Revisited Assignment 1 due (refer Assignment detail) 4 20 Mar 2017 COMPETE [1st Era] Productivity & Profitability [manager as producer & director] 5 27 Mar 2017 CONTROL [2nd Era] Stability & Continuity [manager as coordinator & monitor] Assignment 2 commences: a least 1 Blog post this week 6 03 Apr 2017 COLLABORATE [3rd Era] Commitment & Cohesion [manager as mentor & facilitator] Assignment 2 concludes at the end of this week: at least 1 Blog post this week 7 10 Apr 2017 Study Week Study Week 8 17 Apr 2017 Easter Monday Assignment 3 commences: at least 1 Blog post this week 9 24 Apr 2017 CREATE [4th Era] Part I Change & Adaptability [manager as broker] Assessment 3 continues: at least 1 Blog post this week 10 01 May 2017 QLD Labour Day Assignment 3 concludes this week: at least 1 Blog post this week relating to the additional topic / question posted by the Unit Assessor 11 08 May 2017 CREATE [4th Era] Part II Change & Adaptability [manager as innovator] 12 15 May 2017 The Mastery Workshop Integration & Mastery 13 22 May 2017 Assessment Clinic Assignment 4 due – (refer Assignment detail) Timetables | 13