dentify a product or a service from organisation that writer is familiar with (preferably organization in UAE), and write a report evaluating the potential for the international expansion. For this assignment, writer is required to evaluate one potential market. The following points need to be included within the report: A clear description of the organisation, the product or the service, and the reason for international expansion. An analysis of the market in terms of: political, economic, financial, legal and cultural factors. Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation and transnational strategy). Recommend a choice of entry mode for the chosen international market justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary). For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations. The report should therefore provide a balanced reflection of the overall prospects for successful international expansion. Report format should be: - Executive Summary of report - Index - Introduction - Body of report - Conclusions and recommendations - References - Min 6 Max 12 Total Word Count: 2700 (excluding executive summary, index and references)