MGMT.7930 STRATEGIC MANAGEMENT SEMESTER 1, 2017 ASSESSMENT 1: ENVIRONMENTAL ANALYSIS CRITIQUE (PART B) Faculty of Business, IT & Creative Arts Business Management Department Semester 1, 2017 Page 1 of 3 The Task – Learning Outcome 1 You are to write a report on your chosen firm/organisation which examines the key trends and “dimensions of the external and internal contexts in which both the strategy ... and the strategy process are embedded’ (Okemus, Altinay & Chathoth, 2010, p. 39). Word limit: 1800 Assessment Weighting: 15% Due Date: 15th May 2017 @ 4.00pm You must write;  An Introduction (include three facts and three key performance indicators) (200 words)  An Internal Environmental Analysis of: (1200 words) o The Resources, Capabilities and Core Competencies of the organisation/firm o A VRIO(N) analysis o A Value Chain analysis o A discussion of the Culture of the firm/organisation  Strategic Issues. o Explain the major strategic issues in for the firm/organisation with valid justifications for your choices. You will need to review both parts of the environmental analysis when doing this section (300 words).  Conclusion (100 words) Format for Part B Your report should be written in an appropriate business analytic layout.  Title Page  Contents Page  Internal Environmental Analysis  Strategic Issues  Conclusion Information sources: Annual Reports - look on the company website  Other websites (see list in course outline)  Business magazines and newspapers  Academic books and journals (particularly for generic information about the retail sector) You MUST analyse the same company as in your Part A Semester 1, 2017 Page 2 of 3 For guidance on report writing see: Emerson, L. (2005). Writing guidelines for business students (3rd ed.). Victoria, Australia: Cengage Learning Australia Pty Limited Professional appearance guidelines  Print on both sides of the page  Be consistent in your formatting for things such as headings, subheadings, numbering, and in the way graphs and tables are presented  Leave a 3 cm space on the right hand side of each page for comments  Text should be 1.5 spacing  You may also include appendices. Appendices contain extra or supplementary material which gives extra information which is too detailed to be put in the main report but you think will help illustrate some aspect of the report. Appendices need to organised, number with a letter or a number, referred to within the report and presented in professional manner. Use only publicly available material – do not email or talk to staff if you visit the business Semester 1, 2017 Page 3 of 3 MGMT.7930 Assessment 1 Part B Student Name: _______________________________/Student ID: _____________________ Marking Schedule Excellent Good Satisfactory Poor Unsatisfactory Environmental Analysis: Content understanding, Research and Analysis (50 marks) Subject knowledge with an understanding of key tools Independent thought through the analysis and evaluation of information, concepts Evidence of independent research using a range of appropriate sources Strategic Issues: (15 marks) Explains the major strategic issues in the environmental analysis (drawing from both Part A and B) with in-depth and relevant justification References: (10 marks) Referenced using APA 6 conventions both in text and in a reference list Presentation: (10 marks) Uses an articulate writing style which sets the content out in a logical order and links different parts of the report together Formatted using the structure of business reports Total /85 = %