The marketing plan embodies our enterprise’s intentions for success in the market place. It can be for a single product or service, a group of related products or services, or for an entire operating unit or enterprise. The key to success is the involvement in and commitment to the planning process and the final plan. In this course you will develop two marketing plans. You will develop one as part of a group and one individually. This paper provides a suggested outline for both those marketing plans. 1. Organizational Overview a. Name of Organization b. Mission Statement – this tells people why the organization exists, it should be short and memorable 2. The Opportunity a. Describe the opportunity that this plan will address 3. Situation Analysis (SWOTT) SWOTT Analysis Strengths: • List the internal strengths that we can call on to be successful Weaknesses: • List the internal problems that will limit success and must either be corrected or neutralized Opportunities: • List those things external to the organization that can contribute to the success of the project Threats: • List the things that will threaten the success of the project Trends: • List the trends that can have either a positive or negative impact on the plan