Course Code BSB60215 Course Name Advanced Diploma of Business Unit Code BSBADV602 Unit Name Develop an Advertising Campaign Due Date Assessment Name Business Portfolio Part A: Short answer questions Part B: Case study Part C: Project Student No. ________________ Student Name _____________________________ Student Phone ________________ Student Email _____________________________ Student Declaration I declare that this assessment is my own work and where my work is supported by documents from my workplace placement/employer permission has been granted. Note: Filling out this coversheet as part of an electronic submission and approving the above information will operate in the same way as physically signing this cover sheet. Student name or signature: ___________________________________________ Office Use Only Date/s Received: ___/___/___ ___/___/___ ___/___/___ Date/s Assessed: ___/___/___ ___/___/___ ___/___/___ Result of Assessment: ___________ ___________ ___________ Entered on Training Plan Moderation Signature   Course Code and Name: BSB60215 Advanced Diploma of Business Unit Code: BSBADV602 Unit Title: Develop an advertising campaign For this assessment you are required to answer all of the questions. You are permitted to research the answers by reading your text book, theory notes and accessing the internet. If more room is needed label each task with the question number and use headings or dot points to make your work clear for your trainer and assessor. Please follow the Referencing Guide contained on your Course handbook. Please attach a student assessment cover sheet to each unit submission. You must complete the cover sheet in full detail. PART A – REVIEW TERMINOLOGY Research the following TERMS and PHRASES these are linked with your assessment. Attach your definition or explanation to each word. Please remember to Reference. Question 1 a) Milestones b) Advertising Campaign c) Feasible d) Resource requirements e) Service providers f) Expenditure g) Budgetary allocations h) Code of Practice i) Campaign Objectives j) Societal expectations k) Ethical principles l) Brand awareness Question 2 In today’s ever changing environment to keep up with consumer demand pressure is placed on business to bring something new to the marketplace: Give 5 reasons why this is necessary and justify your responses. Question 3 When we are preparing an advertising campaign what factors do we need to consider before presentation to the marketplace Question 4 When conducting any type of Advertising campaign within Australia we need to follow all legal and ethical requirements, we also need to be culturally sensitive. Identify and give an overview of key provisions of relevant legislation from all levels of government that affect business operations that have to be recognised and followed for any campaign to be successful with in Australia Course Code and Name: BSB60215 Advanced Diploma of Business Unit Code: BSBADV602 Unit Title: Develop an advertising campaign Please click on to the attached link and answer the 3 questions below. http://www.youtube.com/watch?v=2X8Bd3-G6IU 'Share A Coke' campaign ...Coca Cola, a marketing genius!!! Answer the following questions 1. Define the 'Share A Coke' campaign objectives 2. Clarify the advertiser’s purpose for the campaign 3. In the very competitive environment of the soft drink products in your own words why do you believe this advertising campaign was successful? Minimum 100 words Course Code and Name: BSB60215 Advanced Diploma of Business Unit Code: BSBADV602 Unit Title: Develop an advertising campaign You are employed as the Media and Marketing Manager at Imagine Education. After a meeting with the board of directors it has been announced that there is an emerging domestic market within Queensland due to the skills shortage in the mining sector you have been tasked to design and develop an Advertising Campaign with your report to promote Imagine Education to the Queensland schools, employers and potential students. A timeframe of three (3) months has been allocated to deliver your report to the board of Directors. Please present a proposal/ report to the Board of Directors covering all of the following headings: 1) Introduction Define the Campaign objectives Clarify the purpose for the campaign Ensure campaign objectives meet legal and ethical requirements 2) Situational Analysis Describe the factors that will influence the advertising plan. Review the company and product history. Evaluate the product’s strengths and weaknesses. Define the target market. Evaluate the competition. 3) Objectives To increase consumer awareness of your brand. Change consumer attitudes about your product/s. Promote replacement of outdated products with new products using new technology. Persuade consumers to try a sample of your product/s Persuade consumers to switch from a competitor’s product. To increase sales/brand awareness. 4) Budget Identify the amount of money that will be spent on advertising and the method used to calculate the amount. Design a budget demonstrating where the allocated funds will be directed to: (present in an excel spreadsheet) 5) Strategy How will the advertising plan objectives be accomplished? What resources are required and why Design a Gantt chart/to show timelines for task completion Identifying the target market Select a positioning strategy Choosing the type of advertising activities for your product/s 6) Execution Methods Identify where, when, and how the advertisements will be placed in the appropriate media. 7) Evaluation Describe the tests and criteria that will determine the success or failure of your advertising campaign. What Evaluation Measurement Tools will you use to evaluate your campaign, justify your response?