1 Assessment Information T1 2017 Subject Code: HAT303 Subject Name: Accommodation Management Assessment Title: Reflective essay Weighting: 40% Total Marks: 40 Due Date: week 9- online submission ___________________________________________________________________ Assessment Description Assessment 2: Reflective essay Weighting: 40% Length: 2000 Words approximately Due: Week 12 The pressures on modern day Accommodation Management are many, with tight markets, casualisation of the workforce and an ever increasing list of competitors. This reflective essay will discuss the challenges faced today by the modern accommodation manager. Your essay should include discussion on: 1. Is outsourcing a viable solution? What departments can utilise outsourcing and what are the benefits and the drawbacks of moving to an outsourced organisation. 2. What issues have been identified as a contributing influence to the planning and controlling of Accommodation Management? 3. Why is it important to understand your customer and your customer’s needs in Accommodation Management? What steps can the Accommodation Manager take to ensure the Hotel is meeting the customers’ needs and creating a positive experience? Min 6 references drawn from journal articles, books and web sites. Your essay should be reflective and based on the reading of a wide range of resources. You should research using all of these sources: Internet, library texts and educational journals to clarify your position. You should refer to material from at least two books, at least two journal articles (online journal articles) and at most two (2) internet sites (general websites). Based on these reading, you should prepare an informed response to the essay topic. Feedback: Comments and a mark will be returned to you within two week of submission. Below is the marking guide which will be used to provide you with your grade and summary feedback. 2 Assessment Report Marking Rubrics Criteria HD (High Distinction) DN (Distinction) CR (Credit) P (Pass) NN (Fail) Introduction o Comprehensive statement of aims and scope. o Sufficiently detailed statement of aims and scope o Solid outline of aims and scope o Brief outline of aims or scope o Does not state aims or scope Research and Analytical Skills o Critically analyses and interprets business specific information to an excellent level of understanding. o Analysis clearly identifies, defines and applies relevant theories and concepts. o Extensive research is evident; quality selection and range of scholarly sources employed. o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of research effort evident; quality selection and range of scholarly sources employed. o Analyses business specific information to a good working knowledge. o Good working knowledge of relevant theories and concepts. o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature. o Analyses business specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts. o Research effort limited however evident; both intext referencing and reference list employed. o Analysis lacks depth, and interpretation lacking or irrelevant. o Analysis does not identify, define or apply relevant theories and concepts. o Research is either absent or lacks focus due to unsuitable choice of sources. Conclusion o Draws together the key findings of the analysis comprehensively and convincingly. o Excellent evaluations with succinct & highly developed recommendations. o Draws together the key findings of the analysis comprehensively. o Very good conclusions with a number of credible recommendations. o Draws together the key findings of the analysis in a well-written manner. o Good conclusions with several reasonable recommendations. o Draws together the findings of the analysis in an acceptable manner. o Acceptable conclusions with limited recommendations. o Does not draw together the key findings of the analysis. o No real conclusion apparent. Report Structure and Presentation o Writing is consistently cohesive and of excellent o Writing is cohesive and of high academic and professional o Writing is easily readable but not always cohesive. o Grammar and o Writing is understandable but infrequently cohesive. o Writing mostly disjointed, demonstrating little or no structure. 3 academic and professional standard. o Grammar and spelling are flawless (or close enough) throughout the report. o Seamless flow between discussion points and sections. o Report is professionally presented to required formatting standards. o In-text referencing and reference list are correct. standard. o Grammar and spelling are of excellent quality throughout the report. o Logical and rational flow between discussion points and sections. o Formatting is well presented with only minor errors. o In-text referencing and reference list are mostly correct. spelling are very good. o Ideas/themes developed, but connections not always obvious. o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate. o In-text referencing and reference list are very good but there are some errors. o Grammar and spelling contain some errors. o Critical thinking shows limitations. o Format chosen is good enough but requires improvement. o In-text referencing and reference list are acceptable but errors are obvious throughout. o Spelling and/or grammar impact on flow and readability. o No evidence of critical thinking. o Format chosen lacks structure and cohesion. o In-text referencing and/or referencing list missing and/or incorrect. Comments: Assignment Mark/Grade: /40