VS Promotion In the competitive clothing industry, Zara has successfully built a worldwide famous brand by a unique management system of design, production and supply chains. The “fast fashion” concept and operation allow Zara to always provide the most fashionable clothes to their customers and the always renewing collections definitely help build a brand loyalty. Product Zara’s position in the affordable fashion industry clearly states it’s not a luxury brand. The target customers are eager to purchase fancy fashion while still sensitive to the prices. They want to be different and unique. Price Zara is providing fashion for people with a lower income, therefore the prices are very reasonably that everybody can afford it. Cost effectively influences also the supply chain management which requires a fast decision making process. Place