SCHOOL OF COMPUTING, ENGINEERING AND MATHEMATICS ASSIGNMENT COVER SHEET STUDENT DETAILS Student name: MANPREET SINGH Student ID number: 18176067 UNIT AND TUTORIAL DETAILS Unit name: Principles of Professional Communication Unit number: 100483 Tutorial group: Room- EA.1.22 Tutorial day and time: WEDNESDAY 11 AM TO 12:30PM Lecturer or Tutor name: ARCHEE, RAYMOND ASSIGNMENT DETAILS Title: Draft Report Length: 1316 words Due date: 26 March 2017 Date submitted: 26 March 2016 Home campus (where you are enrolled): Parramatta DECLARATION I hold a copy of this assignment if the original is lost or damaged. I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. I hereby certify that no part of this assignment or product has been submitted by me in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor / Unit Coordinator for this unit. No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorized by the Lecturer / Tutor /Unit Coordinator concerned. I am aware that this work will be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking). Student’s signature: Manpreet singh ANNOTATED BIBLIOGRAPHY & PROJECT OVERVIEW MANPREET SINGH 18176067 WESTERN SYDNEY UNIVERSITY PARAMATTA CAMPUS   Contents Annotated Bibliography for Scenario-1 3 References#1-Book 3 References#2-Journal Article 4 References#3-Newspaper Article 5 Reference#4-Webpage 6 References#5-Journal Article 7 References#6- Webpage 8 Overview 9 References 10   Annotated Bibliography for Scenario-1 References#1-Book Beebe, S., & Mottet, T. (2013). Business & Professional Communication: Principles and Skills for Leadership (2nd ed.). San Marcos: Pearson. The updated textbook written by Beebe & Mottet addresses the skills of the business and professional communication as the core concept. It emphasise on the global leadership in today’s global workplace. This is an important source as it does not bind the communication methods in limits. It explains the five fundamental principles of communication that provides a great framework of teachings. The authors has explained these principles by applying them on various professional and business contexts like interview, teams and groups, workplace relationship and presentations. The drawback of the book is that it focuses mainly on the global level example, where as some small scale organisation’s examples would have very useful to understand different scenarios.   References#2-Journal Article Ahmad, S. (2014). Technology in Organizations. International Journal Of Research In Business Management, 2(7). This reference is a great choice as a resource because it answers a number of questions that need to be answered in my report. It explains the importance of bringing in the new technology in an organisation. The best part is it takes in focus the national as well as global level competitiveness that an organisation has to face and how a new technology can help in gaining in the competition is explained thoroughly. It also explains the implementation and training support that is required for introducing the technology. The drawback of this article is that it is a general article on the introduction of the technology in the organisation and thus does not focus on the technology selected for the organisation.   References#3-Newspaper Article Mahalingam, T. (2016). Startups expect five Cs from firms: coaching, customer relationship, capital, connects and cofounders, says Ravi Gururaj. The Economic Times. Retrieved 23 March 2017, from economictimes.indiatimes.com This newspaper article is important because it explains that in today’s scenario of business how important CRM is. It explains five most important C’s for a successful start-up business and that includes the CRM. It says that it doesn’t matter what is the size of the company CRM is an important factor that should always be present in the company. This article helps in giving weight to justification of using this technology in the organisation. Though, this article is related to other C’s also. So, basically very less information is being given on our topic but, whatever is given is useful for the report.   Reference#4-Webpage Nadeau, A. (2015). Lead Management: 5 Ways CRM Software Converts Leads Into Opportunities.Thevarguy.com. Retrieved 23 March 2017, from thevarguy.com The report that needs to be written is to convince the management to introduce the new technology that is CRM in the organisation, and this article hammer the last nail to it. This article explains how CRM software can change leads into great opportunities. It emphasise on the use of CRM and how beneficial it will be for an organisation. This article explains the process to use CRM for the company’s benefits. The article is very well-written but, lacks practicality. Some options are not very practical for all the organisations to use.   References#5-Journal Article Kubi, B., & Doku, A. (2010). Towards a successful customer relationship management: A conceptual framework. African Journal Of Marketing Management, 2(3), 037-043. Retrieved from www.academicjournals.org This journal article is the one that explains about the new technology that needs to be introduced in the organisation. This article covers all the points required to write a report about the new technology and the questions related to it. This article focuses on explaining about the CRM software, how it will be beneficial for the company, what are the limitation of the software, the budgeting required for it, and the other information required is also there in the article. The article has a good approach towards the subject, but it was written in 2010, some its content may have get old and therefore, not very useful.   References#6- Webpage Leary, B. (2015). Determining the best CRM software for your organization. SearchCRM. Retrieved 23 March 2017, from searchcrm.techtarget.com This article revolves around the procedure to find the best CRM software for an organisation. It is helpful to know what type of software will be helpful and beneficial for the company. There are various CRM software in the market and every software has its own speciality. It becomes difficult for a company management to decide which CRM software is best suited with the company’s requirements here this article helps and provide steps to find the best CRM software. Article is very helpful, but it is too long and bit difficult to understand the steps given to select the CRM. Many statements clashes with each other that confuse the person reading it.   Overview Title- Introducing CRM software in the company Company’s Name- Camel Milk Victoria Problem- the Company wants to increase its clientele by working on to increase more online orders. Background of the problem- the company has website that take online orders but it is not satisfied with the number of orders it is getting so the management has decided to add a new technology to reach the potential customers. Gathering of information- the information will be gathered with the help internet. Using correct keywords like ‘CRM Software’, ‘Options of CRM software’, ‘New technologies available for organisations’, ‘How to gain more online customers.’ From all the sources available the best and most informative sources will be used to shortlist the information required to write the report.   References Ahmad, S. (2014). Technology in Organizations. International Journal Of Research In Business Management, 2(7). Beebe, S., & Mottet, T. (2013). Business & Professional Communication: Principles and Skills for Leadership (2nd ed.). San Marcos: Pearson. Kubi, B., & Doku, A. (2010). Towards a successful customer relationship management: A conceptual framework. African Journal Of Marketing Management, 2(3), 037-043. Retrieved from www.academicjournals.org Leary, B. (2015). Determining the best CRM software for your organization. SearchCRM. Retrieved 23 March 2017, from searchcrm.techtarget.com Mahalingam, T. (2016). Startups expect five Cs from firms: coaching, customer relationship, capital, connects and cofounders, says Ravi Gururaj. The Economic Times. Retrieved 23 March 2017, from economictimes.indiatimes.com Nadeau, A. (2015). Lead Management: 5 Ways CRM Software Converts Leads Into Opportunities.Thevarguy.com. Retrieved 23 March 2017, from thevarguy.com