An essay of 3,000 words displaying evidence of research into a PR issue of your choice - 40% The choice of topic is your own. The essay provides an opportunity for you to develop some of the ideas behind your dissertation, and you may want to touch briefly on how the issues relate to your dissertation topic and what research angles they suggest. You should follow the usual academic essay format as practised in semester 1. Topic: The potential use and effectiveness of artificial intelligence as a communication tool for Public Relations I would like to include two uses of AI examples from advertising agency to demonstrate campaigning and creativity. http://www.campaignlive.co.uk/article/watch-m-c-saatchi-launches-artificially-intelligent-outdoor-campaign/1357413 http://adage.com/article/creativity/check-commercial-mccann-japan-ai-creative-director/304320/ Also, please include some findings in this report. http://www.webershandwick.com/uploads/news/files/AI-Ready-or-Not-report-Oct12-FINAL.pdf