Task Journal Entry. Write a business report based on the following: A group of ten hotel chains have decided to merge their business to combat market pressure for low priced hotel accommodation. The new chain called StayTogether has over a thousand hotels from all categories (backpacker, bed & breakfast homes to luxurious suites) around the world. It combats the sale of hotel rooms via popular web sites such as booking.com, hotels.com and so on which reduces their profits and waters down their corporate image. Bookings will be from a single web site only (with a complementary mobile app) and prices are fixed through the year with peak pricing during popular periods. Senior management has finalised on the following decisions: 1. A customer loyalty scheme called StayTogether Loyalty will reward customers with airport transfers, car parking on site and free nights. 2. If a kitchen and standard restaurant is on site, buffet breakfast and dinner is included in the hotel room price. This is to add to the ******** value earned per guest. Exclusive restaurants on site will charge extra. 3. If travellers arrive by selected airlines, rebates are given. Customers can choose credit for free nights or meals. 4. A corporate social responsibility programme to allow customers to nominate the charity where they want the chain to donate to. 1% of their total (billable) expenses will go to this charity. Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). All these should be substantiated with references. - Font types and sizes consistent (use Arial 12pt) throughout and paragraphs well formed. - No attachments to journal entry allowed 1. Avoid using dot points, bulleted points, numbered points in your work. Lists do not display your understanding of the subject matter and may even appear disjointed to the reader/marker. 2. Meet word limits in each question (allowance of +/- 5%). Table of contents are not required and the Reference list are not included in the word count. (Failure to follow all the above rules, eg. if you do not meet word limit for Q3 but meet for the others, this is considered as not meeting word limit for all: no partial mark allocated.) 3. Use either UK spelling or USA spelling but do not mix both. 4. All work presented should be carefully proofed, so that spelling and typographical errors are corrected. 5. All language used should not be sexist. 6. If acronyms and jargon are used, please explain them in the first instance, then use the abbreviated form in the rest of the report. 7. Appendices are not to be used. 8. Use of headings and sub-headings can be used for clarity. 9. It is important to get the balance right between the citing of referenced material and your own interpretation and ideas. When using your own thoughts and ideas, you can signal the reader by using words and phrases such as 'it can be argued that...", "it is evident that..." and "it seems as though..." 10. Writing in the third person is expected in all pieces of work. 11. Do not submit multiple copies (or versions) of your work. If you do, the marker will only pick the one with the lowest mark awarded. You have full editing rights, kindly remove all unnecessary material before date due. 12. All date/time mentioned and used is in Australian Eastern Standard Time (or Australian Eastern Daylight Savings Time) or Sydney time.