You are a marketing consultant and are required to conduct a service firm ******it for a local business name * GANACHE CHOCOLATE, Melbourne* . It is very important that you do not confuse customer service with services marketing. Recall a service is a business that has 3 characteristics, intangibility, perishability, simultaneous consumption and products and heterogeneous target groups. • Use tools such SWOT and PESTEL in your investigation to communicate your work (650 words) • Conclusion (100 words) _ About total 750 words.