Assessment 2: essay preparation [35%] Learning Objective: An important task when constructing an academic article is conducting a literature review. The objective of this assessment is to ensure that students know how to collect and analyse appropriate information and to organise it for future use. Scenario: You are a business graduate employed as a marketing practitioner in a progressive international organisation. The Chief Marketing Officer has recognised your expertise and requested that you research a topic for a future internal magazine [see assessment 3]. The CMO has suggested that when you research the topic you should focus on academic journals rather than popular media [although a ratio of 6 to 1 would be acceptable]. The CMO will supply you with a Microsoft Excel spread-sheet [via blackboard] to enable the collection and organisation of data [there is a reason for this and it will become apparent as you progress]. Your task is to investigate a topic [see below], to explore relevant references as they emerge. Within the spread-sheet you must record key themes, key words, and establish a hierarchy of importance. Each row within the spread-sheet must be limited to one key theme, therefore, it would be usual for each article to span more than one theme and have multiple rows. Each row should have the article authors’ names to enable sorting of the themes [this will be explained visually]. At all times you must relate/link your literature review to the unit learning. The CMO strongly emphasised the importance of appropriate referencing conventions. You are restricted to two quotes in the internal magazine, therefore, CMO has emphasised that you record your findings in your own words. However, as quotes must have page numbers these need to be recorded during the literature review. When your literature review is completed you will undertake a two-page research proposal. Within the proposal you will: • State the research problem [the purpose of the work] • Outline the key themes within the literature • Express the future significance/contribution of your research • Detail the theory which will be the foundations of your future article The Microsoft Excel spread-sheet with the literature review and the research proposal will be uploaded via blackboard for marking. The topics have been chosen to enable students to study their area of interest: • Franchising [for example fast food] • Experiential consumption [relevant to your area of study] • Film Tourism [how films create awareness, interest, desire, and action to visit a location] • Retailing [this is a wide topic, therefore, it is advisable to select a sub topic ] • Marketing theory on the 20th anniversary of Apple’s Think Different campaign. • Product provenance [how place is embedded within a product] Keep in mind this is a demonstration of your learning of the unit, the topic is a vehicle to assist you to focus your learning to a particular topic. Please employ this spreadsheet to record your literature review. Please maintain the headings. There are a couple of things to watch out for. make sure you put the author and the article details in each row. make sure that when you sort that you are sorting the entire worksheet and not the column only. Please employ this spreadsheet to record your literature review. Please maintain the headings. There are a couple of things to watch out for. make sure you put the author and the article details in each row. make sure that when you sort that you are sorting the entire worksheet and not the column only. USE THEMARKETING BOOK FOR REFERENCE,TOPIC, AND CONTENT.(i have to submit tyhis assignment of 2 page only not more than that) ECU ID:-************Pass******************0% go on blackboard site and select subject 5020(marketing leadership and go to the assessment 2 for any query