Business and Accounting Department In Partial Fulfilment For the requirements in Business Graded Unit 2 (F8LE 35) Effectiveness of Sales Promotional Techniques – A Study with reference to National Ferries Company Stage 3 – Evaluation Stage Submitted by Submitted to Table of Contents NO Title Page 3.1 Investigation Outline 3 3.2 Matching the Objectives 3 3.3 Effectiveness Of The Planning And Developing Stages 4 3.4 Assessment of Primary and Secondary Source 5 3.5 Assessment of strengths and weaknesses 5 3.6 Recommendations 6 3.7 Assessment of the New Skills and Knowledge Gained 7   Stage 3: Evaluation Stage 3.1 Investigation Outline This report was created on three specific stages; the writer will discuss a summary on the data presented on customer’s promotion in National Ferries Company. The first stage brief analysis done on the area of sales promotion, after that it explained and presents the details of personal assessment, statement of the issue to be investigated, objectives of the project, reason for the choice of the issue, justification for the choice of business, range of primary and secondary sources of information, methodology of the research, devising the plan for the research, the resource required to carry out the investigation and activity log. The next stage, of the investigation is known as developing stage which deals with how the issue affects chosen company, analysis of primary data that discusses the promotions aspect of the marketing mix on National Ferries Company, summary of findings, an assessment of the implication and conclusions of the investigation. The present stage is called as evaluating stage, makes the outline of the investigation, meeting the objectives, effectiveness of the planning and developing, assessment of the primary and secondary sources, assessment of the strengths and weaknesses of the report, recommendation for the future investigation and assessment of the new skills and knowledge gained. Finally, some of recommendations to promote the need for National Ferries Company for developing their promotional design strategies of skills during the project completion by the researcher. 3.2 Matching the Objectives This investigation has a number of objectives which are all centered on the National Ferries promotional services, to examine the current situation in the market. By studying the existing sales promotional techniques National Ferries and evaluate the effectiveness of existing sales promotion. Moreover, besides suggesting recommendations on how performance can be enhanced at the National Ferries. The researcher initiatives suggest incentives to encourage customers; the study used secondary sources, to research in books and online and to look at some of the theories. Evaluation the interest of the motivation technique for customers in the company through a questionnaire that gives the customers to check the level of stimulation in the company and the level of customer’s satisfaction. Study how the promotional scheme can be improved if required in the company. A customer motivation is to provide suggestion for the improvement of the company’s services that happen during the questionnaire. The answers were obtained with the task that has totally aspirations has been explained so clearly evident in the customers answers. When companies plan their communication mix, not only good knowledge of sales promotional tools and their objectives is important, but it is also vital to know the target audience and its behavior. Consumer behavior is influenced by many factors, and so is responsiveness to sales promotion activities. 3.3 Effectiveness Of The Planning And Developing Stages The planning stage is one of the most important stages, which was established by the research. Above all, the title of the project (Effectiveness of Sales Promotional Techniques – A Study with reference to National Ferries Company), which comes from the importance of the issue and its impact on the company and customers. At the same time the impact, realistic case and ways to motivate workers. Choosing the company do not less the importance of choosing the subject. The researcher chooses one of the most important Companies National Ferries as a significant contributor to the maritime transport infrastructure and development in the Sultanate of Oman. The customers using National Ferries Company are the keystones of the company's achievement; growth in achieve their goals. At this stage, the primary and secondary sources are needed to be identified by the researcher in the study. This will support the project and will help in its success. In addition, identifying the procedure of the questionnaire and sample type which covered by it. Finally, the work of the timetable for each business needs a researcher for the completion of the search. That helps the researcher to the commitment of time and finishes the project on time. The development stage complements the planning stage. This is the perfect complement the researcher will achieve the plan in the planning stage to work on its application. The availability of information in books and online and theories help a researcher at the completion of the literature review. Furthermore to, that communication of a group of customers help in completing the questionnaire and success, in spite of the presence of a group of customers refuse questionnaire. Listening to the customers and know the motivation system in the company. Which help to know the effect of the stimulus on the customers and the company? Also, they propose some recommendations for the company. In the Developing stage, the researcher analysed the various factors that contribute for the National Ferries Company. Moreover in this stage the researcher has listed the things that could influence customer’s decision in ferry promotion. Furthermore, apart from concluding the investigation, the researcher has made few recommendations to the ferries company that could be useful for them to understand the customers buying behaviours. At developing stage, the primary and secondary sources are needed to be identified by the researcher in the study. This will support the company and will help in its success. Finally, the work of the timetable for each business needs a researcher for the completion of the search. In contrast, in the development stage, the aspect which worked efficiently is providing information on the promotion mix, while the aspect that did not work efficiently was collecting data on the questionnaire and calculates the ratios because it requires accuracy since any difference in the results would give the wrong indicators. Thus, this aspect has taken more time. 3.4 Assessment of Primary and Secondary Source The investigation was depended mostly in the primary sources. The primary sources are more dependable because the researcher gets the information directly from the responders. The primary information has been collected by using questionnaire with 14 questions. These questions tried to understand the main reasons to collect company product promotion provided. The data will also provide the basis for analysing performance of over a company time. The secondary sources of data will be the book, journals and Internet. The researcher also used the website of the company as a type of secondary sources to provide information, which is very helpful and easy to access. 3.5 Assessment of strengths and weaknesses For any researcher knowing the strengths and weaknesses is very important. The strengths can really help the report shine, and being aware of weakness's can improve the quality of report as well. The strengths of the reports of the investigation are in the opportunity of entering the company that revolves around the subject of investigations. The weakness of the investigation is the time limit of the report. The report has to be done in a specific time period. The researcher faced conflict in the time which is cloud affect the validity of the result. The weak point is that customers do not accept to do the questionnaire, and do not return the questionnaire. The researcher takes time for the completion and compilation of the questionnaire and to convince the customers to help the researcher to success. 3.6 Recommendations The present study has through empirical observation verified the link between sales promotions, customer satisfaction, customer value and behavioural intention; validate the increase of sales within ferries sector. Specific research topics are suggested here in three areas to support development of more resilient in the National Ferries Company. This part of the report is possibly the most important section of a report, because the objective of a report is to solve problems or to get hold of opportunities, and the recommendations segment is the part where you make suggestions about how to do this. 1. Promotion innovative Designs for National Ferries Company, featuring new methods changes to ferries infrastructure will require long-term investment in research. 2. With improved customer satisfaction and innovative profits of high quality, the company fellowship can increase both sales and profitability. 3. For company to reduce the costs, they have to have confidence frequent sales promotions to achieve these goals. 4. Develop innovative promotional design strategies for ferry systems that mitigate behavioral of customers and identify their marketing value and benefits in the context of public interest , sustainability, cost-effectiveness. 5. The researcher must have time management skills in order to have the project completed in time and to be successful. 6. Setting goals and planning from the beginning by learning how to handle the issue before starting any project is very essential it will help to handle issues and never waste time 7. Ensuring the preparation of the questionnaire accurately and objectively, and not only for the formulation of questions received an answer of the respondents. 8. Data analysis requires experience and knowledge, so must the researcher reading on various topics, especially for the preparation of research and analysis. 9. Specific research suggestions are provided in the areas of promotional methodologies and monitoring and distribution system modeling as discussed in the report that should improve the ability of operators and responders to detect and assess ferries systems promotional. 3.7 Assessment of the New Skills and Knowledge Gained The researcher has learnt how to establish the problem or issue to be discussed, how to illustrate the logic behind the study and background, how to define the problem of the study and determine the question of research and study, and how to develop the theoretical framework of research. Preparation of this study helped the researcher to be a belief of the importance of presence in the scene and not guess hypotheses about the case study, the researcher also benefited from how to use different research methods, with the selection of the latest books and websites that provide rigorous scientific information reliable. Furthermore, the preparation of tables and calculating the ratios of different also encouraged the researcher dealing by directing inquiries to the supervisor of the study and classmates. The researcher has gained initial insights into this topic and has basic knowledge and familiar with own scope for making decisions and the responsibility that this entails. I gather information, develop alternatives, can set priorities and find solutions within an appropriate timeframe; at the same time, I also consider the possible consequences.