ASSIGNMENT INSTRUCTIONS Interim/Final and Intake: Final/January intake Assessment code: 010 Academic Year: 2016/17 Semester: 2 Module Title: Introduction to Business Module Code: MOD003314 Level: 3 Module Leader: Dele Amusan Weighting: 100% Word Limit: 1600 Words Submission Date: This assignment must be received by no later than 14:00 on Monday, 15 May 2017 WRITING YOUR ASSIGNMENT: • This assignment must be completed individually. • Your work must indicate the number of words you have used. Do not exceed the maximum number of words specified above; all assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement. • Assignment submissions are to be made anonymously. Do not write your name anywhere on your work. Write your student ID number at the top of every page. • Where the assignment comprises more than one task, all tasks must be submitted in a single document. • You must number all pages. SUBMITTING YOUR ASSIGNMENT: • You must submit your assignment using Turnitin software and obtain a receipt. • Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser: [email protected] These must normally be received and agreed by the Student Adviser in writing at least TWENTY-FOUR (24) hours prior to the deadline. • Mitigation claims must be submitted by the student or in exceptional circumstances (e.g. when a student has been hospitalised) by a Director of Studies, Programme Leader or Student Adviser on behalf of the student no later than five working days after the deadline. • Work submitted up to 5 working days after the deadline will be marked. The penalty for missing the deadline will be the capping of the mark for the assessment at 40%. • Work cannot be uploaded to Turnitin after the 5 working day period following the deadline. A mark of 0% will be recorded unless an extension has been approved in advance of the deadline. Please refer to the Academic Regulations or your Student Handbook for full details.   Question 1 Write an essay of 400 words that answers the following question: Discuss the key elements of the marketing mix. • Your work must follow the standard essay format. • No sub-headings should be used • Your essay must address the following: - Define the marketing mix - List the four components of the marketing mix - Discuss each of the components of the marketing mix and illustrate your points with relevant practical examples. • You must use the recommended textbook for this module ((BUSINESS IN ACTION by Courtland L Bovee and John V. Thill Eighth Edition, Pearson Press, ISBN 10:1-292-07706-9) as source material and mention it in your essay when you are using it. (Pages 342 – 361). This book is also available in the online library. • In addition you must use the materials given in class and your lecture notes. • You may make use of quotations but paraphrase (re-word) where appropriate Marking Guide Definition of marketing mix (Max. marks 5) Explanations of each component (Max. marks16) Grammar and spelling (Max. marks 4)   Question 2 Write an essay of 400 words that answers the following question: Briefly describe each of the following work teams (25 Marks) a. Problem-solving team b. Self-managed team c. Cross-functional team d. Virtual team • Your work must follow the standard essay format. • No sub-headings should be used • Your essay must address the following: - Definition of a team - Importance of teams in the workplace. - Brief descriptions of each type of teams. • You must use the recommended textbook for this module ((BUSINESS IN ACTION by Courtland L Bovee and John V. Thill Eighth Edition, Pearson Press, ISBN 10:1-292-07706-9) as source material and mention it in your essay when you are using it. Pages 216 – 227) This book is also available in the online library. • In addition you must use the materials given in class and your lecture notes. • You may make use of quotations but paraphrase (re-word) where appropriate Marking Guide - Definition of a team (Max. marks 5) - Good discussions of each type of work teams (Max. marks 16) - Grammar and spelling (Max. marks 4) Question 3 Write an essay of 400 words that answers the following question. Discuss some of the advantages and disadvantages of a sole trader (25 Marks) • Your work must follow the standard essay format. • No sub-headings should be used • Your essay must address the following: - Define a sole trader and give relevant examples. - List the advantages and disadvantages of a sole trader. - Briefly discuss these advantages and disadvantages of a sole trader. • You must use the recommended textbook for this module ((BUSINESS IN ACTION by Courtland L Bovee and John V. Thill Eighth Edition, Pearson Press, ISBN 10:1-292-07706-9) as source material and mention it in your essay when you are using it. (Pages 144 – 148) This book is also available in the online library. • In addition you must use the materials given in class and your lecture notes. • You may make use of quotations but paraphrase (re-word) where appropriate Marking Guide - Different types of business ownership and definition of a sole trader with examples. (Max. marks 5) - List the advantages of a sole trader (Max. marks 4) - List the disadvantages of a sole trader (Max. marks 4) - Good explanations of the advantages and disadvantages of a sole trader (Max. marks 8) - Grammar and spelling (Max. marks 4) Question 4 Write an essay of 400 words that answers the following question: What are the four main benefits that people in organisations may gain from planning (25 Marks) • Your work must follow the standard essay format. • No sub-headings should be used • Your essay must address the following: - Definition of planning and steps towards planning - Give examples of different organisational plans - List and discuss the four benefits of planning • You must use the recommended textbook for this module ((BUSINESS IN ACTION by Courtland L Bovee and John V. Thill Seventh Edition, Pearson Press, ISBN 10:1-292-07706-9) as source material and mention it in your essay when you are using it. (Pages 192 – 200) This book is also available in the online library. • In addition you must use the materials given in class and your lecture notes. • You may make use of quotations but paraphrase (re-word) where appropriate . Marking Guide Definition of planning and steps towards planning (Max. marks 5) List of the four benefits (Max. marks 4) Good discussions of the benefits with examples (Max. marks 12) Grammar and spelling (Max. marks 4)