Organisational Structure for Assessment Three (Memo format) To: Olivia Worth, title From: You, title Date: RE: Business Case Analysis Introduction (Do NOT put this heading into your assessment) Purpose/prompt: Thesis: Preview: Body (Do NOT put this heading into your assessment) 1. Three key issues identified in the case (what went wrong?) 2. Future actions Qantas can take (recommendations) 3. Two (not more, not less) important factors to consider when using social media (use 3-5 relevant secondary sources to support your points) 4. Communication Plan Template (insert and complete) 1.Timing What date should be used? 2.Audience Who should receive it? 3.Sender Who will send it? 4.Key Message What are the main points and themes? 5.Desired Outcome What behaviours are desired? 6.Medium What communication channels will be used? 7.Materials What should we leave behind? 8.Frequency How often should we send messages? Summary Reiterate thesis/blueprint Polite Closure References