ADVERTISING MANAGEMENT: 15 MAY ASSESSMENT DESCRIPTION: Assuming that you are working for a pharmaceutical company responsible for a haemorrhoids medication product. Your company will soon be launching to promote the product and has assigned you in its advertising campaign, Your advertising director has given you an outline that the advertising campaign should focus on creating awareness about your product to the public and possible ways to change people’s attitudes towards haemorrhoids. a) Describe the objective of the advertising campaign. b) How would you communicate your message to the sufferers to create awareness and to persuade them to buy your product? c) Who would be the targeted audience? d) Describe how you going to create an awareness about your product to the targeted audience. e) What factors will you consider when selecting an appropriate media vehicle for this advertisement? f) What type of advertisement positions you may recommend for this advertisement? (Example: fixed positions such as each week in radio /TV or journal, left/right side, page number etc.) Give reasons to support your answer. g) Identify all the costs associated with this advertisement campaign and prepare a budget to implement this advertisement. h) Why is it important to negotiate with media vehicle to determine advertisement positions? I) What factors will you take into consideration when negotiating with media vehicle? j) What information you will discuss with your media people when determine the media contract for advertisement. h) What type of legal and ethical consideration will you take into consideration when establish final media contract? I) describe what the ways to monitor the advertisement campaign are ii) Describe what the things to monitor in an advertisement campaign are. j) Describe the legal and ethical issues to take into consideration when monitoring an advertisement campaign? k) If someone comes to you that the advertisement campaign was a success, what is the exact nature of the word success. Give reasons to support your answer. Your report must include: • Reference from the text book, supporting your argument. • Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing. • Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing. • A minimum of 4 academic references (including the text book).