Assessment Information T1 2017 Subject Code: Subject Name: Assessment Title: Weighting: HAT303 Accommodation Management Reflective essay 40% 40 week 9- online submission Total Marks: Due Date: ___________________________________________________________________ Assessment Description Assessment 2: Reflective essay Weighting: 40% Length: 2000 Words approximately Due: Week 12
The pressures on modern day Accommodation Management are many, with tight markets, casualisation of the workforce and an ever increasing list of competitors.
This reflective essay will discuss the challenges faced today by the modern accommodation manager. Your essay should include discussion on:
1. Is outsourcing a viable solution? What departments can utilise outsourcing and what are the benefits and the drawbacks of moving to an outsourced organisation.
2. What issues have been identified as a contributing influence to the planning and controlling of Accommodation Management?
3. Why is it important to understand your customer and your customer’s needs in Accommodation Management? What steps can the Accommodation Manager take to ensure the Hotel is meeting the customers’ needs and creating a positive experience?
Min 6 references drawn from journal articles, books and web sites.
Your essay should be reflective and based on the reading of a wide range of resources. You should research using all of these sources: Internet, library texts and educational journals to clarify your position. You should refer to material from at least two books, at least two journal articles (online journal articles) and at most two (2) internet sites (general websites). Based on these reading, you should prepare an informed response to the essay topic. Feedback: Comments and a mark will be returned to you within two week of submission.
Below is the marking guide which will be used to provide you with your grade and summary feedback.
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Assessment Report Marking Rubrics Criteria HD (High Distinction) DN (Distinction) CR (Credit) P (Pass) NN (Fail)
Introductio n
o Comprehensiv e statement of aims and scope.
o Sufficiently detailed statement of aims and scope
o Solid outline of aims and scope
o Briefoutlineof aims or scope
o Does not state aims or scope
Research and Analytical Skills
o Criticallyanalys es and interprets
business specific information to an excellent level of understanding. o Analysisclearly identifies, defines and applies relevant theories and concepts. o Extensive research is
evident;; quality selection and range of scholarly sources employed.
o Analyses and interprets
business specific information to a high level of understanding. o Analysis convincingly
identifies, defines and applies relevant theories and concepts. o High degree of research effort
evident;; quality selection and range of scholarly sources employed.
o Analyses business specific information to a good working knowledge. o Good working knowledge of
relevant theories
and concepts. o Researchis focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature.
o Analyses business specific
information to a
limited degree. o Analysisidentifi es,
defines and applies limited relevant theories and concepts. o Researcheffort limited however evident;; both in- text referencing and reference list employed.
o Analysislacksde pth, and interpretation lacking or irrelevant. o Analysis does not identify, define or apply relevant theories and concepts. o Researchiseithe r absent or lacks focus due to unsuitable choice of sources.
Conclusio n
o Drawstogether the key findings of the analysis comprehensive ly and convincingly. o Drawstogether the key findings of the analysis comprehensive ly. o Verygood conclusions o Drawstogether the key findings of the analysis in a well-written manner. o Drawstogether the findings of the analysis in an acceptable manner. o Acceptable conclusions
o Doesnotdraw together the key findings of the analysis. o No real conclusion apparent.
o Excellent evaluations with succinct & highly developed recommendatio ns.
with a number of credible recommendatio ns.
o Good conclusions with several
reasonable recommendatio ns.
with limited recommendatio ns.
Report Structure and Presentati on
o Writingis consistently
cohesive and of excellent
o Writingis cohesive and of high academic and professional
o Writingiseasily readable but not always cohesive. o Grammarand
o Writingis understandable but infrequently cohesive. o Writingmostly disjointed, demonstrating little or no structure.
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academic and professional standard. o Grammarand spelling are
flawless (or close enough) throughout the report. o Seamlessflow between
discussion points and sections. o Reportis
professionally presented to required formatting standards. o In- textreferencing and reference list are correct.
standard. o Grammarand spelling are of excellent quality throughout the report. o Logicaland rational flow
between discussion points and sections. o Formattingiswell presented with
only minor errors. o In- textreferencing
and reference list are mostly correct.
spelling are very
good. o Ideas/themes developed, but connections not always obvious. o Flowand readability have opportunity for improvement. o Formatchosenis mostly
appropriate. o In- textreferencing
and reference list are very good but there are some errors.
o Grammarand spelling contain some errors. o Criticalthinking shows limitations. o Formatchosenis
good enough but requires improvement. o In- textreferencing and reference list are acceptable but errors are obvious throughout.
o Spellingand/or grammar impact on flow and readability. o No evidence of critical thinking. o Formatchosenlacks structure and
cohesion. o In-textreferencing and/or referencing list missing and/or incorrect.
Comments: Assignment Mark/Grade: /40
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