BUSINESS ENVIRONMENT STUDIES Student Name Institute Name Contents Introduction 3 SWOT analysis 4 Action plan to overcome weaknesses and threats of the company 6 Benefits of the Oman Vision 2020 to SMEs and implications on Oman Cement Company 9 Conclusion 10 Reference 12   Introduction During the initiation of 1978, the Omani government decided to motivate as well as support the in-house projects which help in serving the overall infrastructure and due to this, Omani Cement company was setup. The first plant of the organization was established in 1983 by name called as Rusayl Cement Company, and at the same time, the plant started manufacturing cement and also had the production capacity up to 6,24,000 tons from organizations like Sulphate Resistant Cement and many others (Al-Badi,). In the year 1999, the company constantly worked in the year to expand the overall capacity of the plant to 1.70 millions of tons every year. At the same time, the manufacturing line was finished in the year 1998. The goals are to upgrade the capacity of the plant every year. In the year 2005, the company also got listed on the Muscat Securities Market, and at that time, the company started with almost thirty-three million of shares, and after some time, it also got listed on Bahrain Stock Exchange that marked the beginning to become GCC security based market. Currently, the company has come under an agreement based on an expansion based project, and the motive is to install a completely new kind of production line to raise the overall capacity of production based on a clinker. At the same time, the company also appointed a person as a consultant who will take care of the supervision based services to upgrade, modernize and sometimes even replace the present packing based plant (Al-Badi,). The company, OCC provides the complete analysis of the affairs of the company along with handling the access to the SWOT information which includes the industry analysis, with the estimate, plus the annual and the quarterly forecasting that has been made by the stock marketing experts. Through this, there are other forms where the company is able to bring a clear understanding about the internal business environment, with the locations, subsidiaries, with better markets and the products.   SWOT analysis Strengths: - 1. The company is one of the largest companies in the local market and cover majority of market share. It makes the company in an adamant position to earn the maximum amount of profits. 2. The company started in was established in 1978, and this makes it the very experienced player in the market. 3. The company also gains from the reduced amount of the overall labor cost since the labor available in the area is cheap which reduces the overall cost (Darini et al., 2014). 4. The company also has a adamant distribution and sales based networks. 5. The company enjoys huge market share which results in a high amount of profitability and increased networks for sales. 6. The company also gets the opportunity to recruit skilled workforce which helps in setting the business and presenting the product to the customer in an efficient manner. 7. The company is established near the Yemen market which provides a lot of opportunities to the company. 8. The company is also located where it can easily get the raw materials which reduce the cost. 9. The company is also located where it can easily get the raw materials which reduce the cost. 10. The product quality provided by the company is considered best in the market, and the company has a strong brand name in the market. Weakness 1. The future of the overall cost structure is under scrutiny since labor cost, and other costs are expected to rise. 2. This will impact the cost structure of the company 3. Reduction in the overall profitability and revenue structure. 4. The government control is enormous in the country because of which the prices are only fixed by the government and this result in less control (Darini et al., 2014). 5. The level of rivalry is increasing which further decreased the price of the product. 6. There is no set format based or market-based researchers. 7. There is the massive shortage of the staff. 8. The setup of old machines has to get shut since the maintenance based production cost is causing failure in meeting the overall demand (Darini et al., 2014). 9. The company needs support from the other NGOs 10. The demography is very slow, requirement improvement. Opportunities 1. The company can expand into new markets 2. Also introduce new products 3. New services and increase the market share. 4. The company provides the best quality cement in the whole region 5. The demand is very high 6. Better the quality attracts more customers towards the company. 7. The development based demand in the market develops lots of opportunities to the company to penetrate the market (Arefin, 2011). 8. The demand is high for products. 9. It is based on better geographical location of the country 10. It also faces discrimination from salinity and humid weather specifically in areas which are adjacent to the ocean. Threats 1. The tax rates are constantly changing because of multiple reasons 2. The market fluctuation and much more in turn creates lots of turbulence in the market. 3. The cash flow is also uneven 4. Impacts on the profitability of the company. 5. The labor cost is increasing which makes the production process more expensive and raising the cost. 6. In price sensitive market, increasing labour cost can be very dangerous. 7. There is a financial recession in the world, and it impacts the construction business as well. 8. The demand for cement is likely to fall if construction work gets impacted. 9. Some of the factories in UAE impact the domestic market 10. The shortage of the production based capacity of cement is impacted in Oman (Arefin, 2011).   Action plan to overcome weaknesses and threats of the company To overcome threats and weakness discussed above and also to accomplish some competitive advantage in the cement based market, the company has to modify the strategy. Application of Bowman's Strategy Clock can help in studying as well as analyzing the company situation in the market. As per the current knowledge, the country Oman comes under one of the largest Petroleum based exporting countries, so the company initiated to manufacture very rare kind of cement which will help particular kind of oil based wells (Shibani, 2016). The kind of cement that can confirm the specification of Petroleum Institute of America and right now it is the single company which is manufacturing this type of cement in Oman. At the same time, the company also initiated the production of another kind of product that is sulfate resistant. This product is utilizing a very kind of resistance towards sulfate based attacks. The above is based on handling the different focus energy to work on the learning for the growth as well as the performance improvement with clarity in the action plan for OCC.   Benefits of the Oman Vision 2020 to SMEs and implications on Oman Cement Company The country is gaining a lot from the oil-based wealth, and it becomes the major part of the revenues but at the same time, the country is taking constant efforts to bring diversification in the market and depend on the oil based sector, and attention is on the growth in order to increase the dependence on diversification and concept of privatization (Al-Essa et al., 2015). The concept of Oman Vision 2020 is based on the plan which increases the level of industrialization within the country and also motivates the private sector to be more active and contribute to the development by creating more employment and this all will be calculated as the primary drivers for development (BE, 2013). The government is introducing significant reform based program that aims at growth and development and at the same time also diversify the economy with the help of increased spending by the country in important sectors and also modify the investment plans in private sector. The implication of the Oman Vision 2020 has directly impacted the Oman Cement Company since it is one of the largest companies in the country and covers a major amount market share. This makes the company in a favorable position to gain maximum advantages from the plan (Pothupitiyage et al., 2015). The strategy is based on improving the industry as well as the other market problems. There is a need to check on the diversification with creating better employment opportunities for the people. For the OCC, this will be 29% improvement as depicted in the graph above with better opportunities for the people. Conclusion The findings prove that the company is meeting the needs and demand of the Oman market and it consist of the number of Gulf-based countries that one can setup as the main market leader in the cement sector. At the same time, the company also gets large investments, and it also gains from bigger deals by attracting more customer loyalty since it initiates the growth of the company in coming future. The overall expansion and development of the company will also help the country to gain strength economically and financially and also get the great amount of success for the country (Dilka et al., 2015). Recommendations a. The company needs to provide the national based quality production at very reasonable prices. b. The crucial acceptance the company as the primary role in the development of the economy. c. Current demand of the country's cement in the market need to meet the challenges. d. This shows that future opportunity in the industry and by this market situation e. The company needs to review the production as well as the competitive strategy to accomplish the objectives in the market-based customers (Korolevskaya, 2012).   Reference Al Badi, K.S., MARKETING STRATEGY MODULE A CASE STUDY OF OMAN CEMENT COMPANY. Darini, M.R., Rowshan, S.A., Salarzehi, H. and Tajik, M.R., 2014. Formulating the strategy of Cement Sistan Company in sale and export Area. Asian Journal of Research in Marketing, 3(6), pp.130-141. Arefin, I., 2011. Integrated marketing communications of" Premier Cement". Shibani, M.A., 2016. An investigation into training needs analysis for technical staff within Libyan industrial companies (Doctoral dissertation, Nottingham Trent University). BE, S.S.S., 2013. An overview of emerging project management practices at l&t construction. International Journal of Marketing and Technology, 3(4), p.208. Pothupitiyage, D.K.D., Amaratunge, S. and Withanawasam, M.P.K., 2015. Development of vehicle transhipment in Sri Lanka: Case study of Hambantota Port. Dilka, P.D.K., Amaratunge, S. and Withanawasam, M.P.K., 2015. Development of Vehicle Transhipment in Sri Lanka: Case Study of Hambantota Port. Korolevskaya, M., 2012. Finnish energy market analysis and distribution possibilities: Diesel power systems market analysis for Crathos AG in Finland. Al-Essa, R.K., Al-Rubaie, M., Walker, S. and Salek, S., 2015. The Strategic Planning Process of the GCC Regulatory Authorities: Barriers and Solutions. In Pharmaceutical Regulatory Environment (pp. 205-229). Springer International Publishing.