TOPIC 8 - KNOWLEDGE MANAGEMENT AND ECOMMERCE • Introduction • The term knowledge management formally entered popular usage in the late 1980s when conferences in KM began appearing and KM as a concept started to be discussed in business journals and the first books on KM were published. It needs to be remembered that this same period was around the time that main frame data storage and retrieval systems were coming into there own. It was a period where data analytics was coming to the fore and the new wave of both main frames and personal computers were enabling those in the computer industry to see potential for Knowledge Management in storage, retrieval application for multiple designed purposes. Moving ahead from Knowledge Management the late 21st century has seen the realization and expansion of e-commerce as a common platform for retail and business to business transactions. In expanding application to differing commercial contexts, enlarging options and becoming more user friendly in operation, e-commerce has become a significant platform in provision of products and services and is responsible for breaking down geographic commercial barriers. Every individual that owns a computer internet enabled device, access to the internet and a credit card or other form of recognized payment can purchase products or services from around the globe. Significantly this form of commerce provides consumers with both access and choice but based on price premiums. It is now possible to gain instantaneous satisfaction in purchasing software or digital music on line. For physical products though there is a delay, for a fee it can be delivered within 48 hours. E-Commerce now means access to global products and services. Many of the issues covered in this topic, in particular Knowledge Management and e-Commerce have facets that will be discussed in courses such as as MRKT20052 Advanced Marketing Management and MGMT20133 Strategic Business Management. In these courses the opportunities created by timely analysis of information and on line business presence for firms will be highlighted. • Unit learning objectives • 1. To understand the key concepts supporting Knowledge Management and e-Commerce concepts and practices. 2. Examine the nature of differing theories to support Knowledge Management and e-Commerce and the impacts that these approaches have for businesses and business managers. 3. Consider the opportunities from study of Knowledge Management and e-Commerce practice to frame new opportunities and capabilities for a business. 4. Apply knowledge and skills gained from this unit towards resolving business challenges and issues, with relevance to Knowledge Management and e-Commerce practice for improved outcomes for the firm. • Readings Reading 1