Assessment item 3 Marketing Report Value: 30% Due date: 17-May-2017 Return date: 07-Jun-2017 Length: 2500 words Submission method options Alternative submission method Task For assessment three you are required to complete a target marketing exercise for the organisation that was the subject of assessment one and two . Target marketing is described and discussed in Chapter 6 of your text book, and it comprised the three sequential stages of market segmentation, market targeting and positioning. Before you undertake this assessment you should have completed the market segmentation, targeting and positioning topic and you should have studied Chapter 6 of your text book. Assessment Three has three parts; they being Part A, Part B and Part C. You are required to complete them as below. Part A Discuss the various ways the organisation can segment their audiences. Critique the relative advantages and disadvantages of each of the four segmentation approaches( Demographic segmentation , geographic segmentation, psychographic segmentation and behavioural segmentation) .Support your response with various theoretical approaches used when segmenting consumer markets. (Graphs or the data is required with each segments) Part A should be approximately 1200 words and is worth 10 marks Part B Based on your response in part A, identify and describe a primary and secondary target market for your organisation(Woolworths ).Justify your decision based on the selection criteria that you have used. Part B should be approximately 500 words and is worth 6 marks Part C Explain what positioning means and then analyse: a. how your organisation(Woolworths) has been positioned b. why it has been positioned like this Part C should be approximately 800 words and is worth 8 marks Referencing and communication skills are important and worth 3 marks Rationale This assessment is designed so that students will: • be able to define and describe the complexity and diversity of markets and marketing's response to it; • be able to interpret and apply marketing concepts and models to the market place; • be able to have skills in researching and communicating ideas about industries, markets and marketing strategy; and • be able to analyse real-life business situations by comparing and contrasting the theoretical concepts in marketing t Presentation Assessment Three is to be presented as a report. Therefore an executive summary and a table of contents should precede the main body of your report. Use headings and subheadings where appropriate, and use illustrations if they will help to communicate your ideas. At the end of your report include a list of references and any appendices. The additional report format will not be included in the total word count. Requirements For this assessment you are required to use APA referencing to acknowledge the sources that you have used in preparing your assessment. Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu. In addition a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6 This assignment must be submitted through Turnitin. It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment.