Introduction( 200 words) • Three new facts and three KPI’s of BHP Billiton. • Identify 1 Strength and 1 threat. • Why an internal analysis is is important. Resources, capabilities and core competencies(1200 words) • Brief Definition of each. • Discuss how each relates to BHP Billiton with 3 relevant example and references. (total need 9 examples) VRIO Analysis (Valuable, Rare, Imitable and Organised)(300 words) • Why this framework is important for a firm? • Brief definition of VRIO and critically relate each to the firm. • Describe how VRIO relates to you as a student or as an employee.? Value chain analysis • Describe the value chain. • Explain the main primary and support activities of the firm. • Explain what is margin and relate this to your firm. Culture • Define and describe organisation culture. • Explain the Ice berg analogy? (with reference) • Brief state (assume) what the culture is of the firm with examples of a story/ ritual or symbol etc. Strategic issues • Strategic issues are fundamental policy questions. • Following the part A and part B analysis. You must identify 2 Strategic issues for the firm. • You must justify these issues. Conclusion(100 words) • Briefly state the importance of an internal analysis. • What you learned? Reference list • Max 10 references. (Total word limit is 1800) • Academic References needed