MODULE TITLE: BUSINESS OPERATIONS AND SYSTEMS MODULE CODE: BUS6012 Presentation 1) This assessment constitutes 100% of the assessment for the module. PLAGIARISM WILL BE PENALISED VIA THE UNIVERSITY’S DISCIPLINARY PROCEDURE. 2) Use Arial 12 point font with 1.5 line spacing or follow any set regulated spacing. 3) Appendix not allowed. 4) Harvard References (12 to 16 references from journals, books, articles, magazines, refereed papers) 5) Word Limit: 3,000 words ± 10%. 6) YOU MUST FOLLOW EXACTLY the following format to write your report. There are part 1, part 2 and part 3. In a total of 24 tips to follow to write your report. BUS6012 Business Operations and Systems Assignment 2017 …………………………………………………………………………………………………………… Ocado a 'retailer for the future' (2010). What is the future for Ocado after Morrison goes to bed with Amazon? …………………………………………………………………………………………………………… You may find the information for Ocado retailer UK online, in Keynotes in the Library, Company, reports, cases online, and the financial press. The literature sources should be books, journals, refereed papers and appropriate online sources. You should find the sources of information that you will use to deliver the three assessment parts. Your submission should address the following 3 Parts: Part 1 (1500 words) Using the specific operations performance objectives it can be argued that Ocado is focused on satisfying its customers’ requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer. Specifically you should: • Outline the essential components for ‘effective business operations management’ (creating value for the customer) for Ocado’s operation within the UK. • Use a soft systems methodology to evaluate the issues Ocado might face if they decide to introduce hybrid facilities to allow their customers to continue ‘order goods online and have these delivered to the door’ as well as opening new stores to compete in the market place (since the shock of Morrison joining forces with Amazon). Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile etc.). TIPS (Structure for part 1): 1. You should start with what Ocado are doing well compare to the sector (why customers shop online at Ocado). 2. Research the problems they may face changing their business model (going hybrid - the change) using Soft Systems Methodology (critical analysis of need/problem to be solved). 3. Support your discussions with appropriate operations models (quality/depth). • You should compare and contrast different models used by the sector in which Ocado operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, cost implications, sustainability etc.). • With reference to the parcel conundrum (http://www.bbc.co.uk/news/magazine- 18709348) recommend how Ocado should respond to this conundrum (keeping in mind the possible technological and environmental (CO2) impact). TIPS continue (Structure for part 1): 4. Your academic enquiry should lead to synthesis of important issues around the problem and solution. 5. Critical analysis and evaluation of customer’s digital experience, how the new model will enhance the customer’s experience. 6. Innovative ways to serve their customers better. 7. Consider the services which are unique and benefits to Ocado. 8. Consider customer value for shopping online and in sore (which market sector are they chasing by changing the business model. 9. Comparison of different solution with costing and choose one solution to take forward with reasoning. 10. Following models not to be included in here Porter or SWOT you may use these for your own research. 11. Writing should be essay style (Synthesize) no bullet points, no graphs, no tables or pictures 12. Appendix no allowed. Part 2 (500 words + Rich picture + Root definition + CATWOE) For the new system you should include Root Definition, CATWOE and produce a detailed “Rich Picture” (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems well as the solution. (Not included in the word count). By means of a business process plan illustrate the changes including “AS IS” and “TO BE”. Detailed explanations of both plans are required and support your discussions with relevant literature. (Business process plans not included in the word count). Tips: Structure for part 2: 13. Rich picture (fully illustrating part one). 14. Root Definition (based on your chosen solution). 15. Table for CATWOE (this is to test the Root Definition). 16. “AS IS” process plan (include brief summer of the process plan). 17. “TO BE” process plan (include summery to explain the process plan) 18. Include these in the body of the assignment (follow the assignment structure) Part 3 (1000 words) • Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process (about six hundred words). Tips (Structure for part 3): 19. This part should concentrate on the new solution only as discussed in part one and two. 20. Analyse the resources required and costs for implementing the new process (“TO BE” Business Process Plan. 21. Support your discussions with Performance Model, management of change etc. (not Maslow). • Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for Ocado). (Balanced scorecard charts are not included in word count but discussion on each prospective is included, about hundred words for each prospective). Tips continue (Structure for part 3): 22. Balanced Scorecard is to measure the post implementation performance for the new process only. 23. Create Table for each prospective. 24. Under each table use the words to support your data, reference for the sources etc. Marketing Guidance Suggested word count Score Assessment Part 1 Using the specific operations performance objectives it can be argued that Ocado is focussed on satisfying its customers’ requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer. Specifically you should: • Outline the essential components for ‘effective business operations management’ (creating value for the customer) for Ocado’s operation within the UK. • Use a soft systems methodology to evaluate the issues Ocado might face if they decide to introduce hybrid facilities to allow their customers to continue ‘order goods online and have these delivered to the door’ as well as opening new stores to compete in the market place (since the shock of Morrison joining forces with Amazon). Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile etc.). • You should compare and contrast different models used by the sector in which Ocado operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, cost implications, sustainability etc.). • With reference to the parcel conundrum (http://www.bbc.co.uk/news/magazine-18709348) recommend how Ocado should respond to this conundrum (keeping in mind the possible technological and environmental (CO2) impact). 1500 35% Part 2 For the new system you should include Root Definition, CATWOE and produce a detailed “Rich Picture” (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems well as the results. By means of a business process plans illustrate the changes including “AS IS” and “TO BE”. Detailed explanations of both plans are required and support your discussions with relevant literature. 500 35% Part 3 Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process. Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for Ocado). 1000 30% Total 3000 100%