STRATHFIELD COLLEGE Strathfield College Pty Ltd CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667 BSBMKG417-Apply marketing communication across a convergent industry.AT1.Short Asnwers.V2.1 Page 1 of 3 ASSESSMENT TASK 1 Assessment Details Qualification code BSB42415 Qualification Name Certificate IV in Marketing and Communication Unit Code BSBMKG417 Unit Name Apply marketing communication across a convergent industry Assessment Type Short Answer Questions Term 02/2017 Due Date Trainer / Assessor’s Details Full Name: Date of Submission Instructions to the Candidates Pre Requirement for this task Student must review • Lesson materials provided in class • Examples used in lessons. Instructions to Students: • Please complete assessment task within the time frame given • You must attempt all the requirements that are addressed within this assessment task. • Copying or any kind of cheating is absolutely not permitted, if someone is found cheating or copying, will be debarred from the assessment and a disciplinary proceeding would begin. • This assessment covers the following Performance Criteria PC’s Covered: 1.1 – 1.5 Assessment Description You will respond to a set of short-answer questions. Student Details Student Name Student ID STRATHFIELD COLLEGE Strathfield College Pty Ltd CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667 BSBMKG417-Apply marketing communication across a convergent industry.AT1.Short Asnwers.V2.1 Page 2 of 3 Assessment Instructions 1. Review the questions in Appendix 1. 2. Using online research and review of real or simulated business documentation (such as policies and procedures related to marketing communications and marketing plans), answer the questions. 3. Submit your answers to the questions within the agreed timeframe and in accordance with the specifications below. Key Requirements You must submit: written answers to the short-answer questions in Appendix 1. Your assessor will be looking for demonstrated evidence of your ability to conduct online research and review real or simulated business documentation, such as policies and procedures related to marketing communications to: identify the characteristics and points of difference between traditional and convergent approaches to marketing communication explain how customers take a central and empowered role within convergent marketing list the impact of convergence on the traditional siloed industry identify the current key technologies and distributed services that impact on convergent solutions list the type of experts and business networks appropriate to a convergent marketing solution list relevant and current legislation, regulations and organisational policy for the field of marketing communication. STRATHFIELD COLLEGE Strathfield College Pty Ltd CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667 BSBMKG417-Apply marketing communication across a convergent industry.AT1.Short Asnwers.V2.1 Page 3 of 3 Appendix 1: Short-answer questions 1. What are two characteristics and at least one point of difference between traditional and convergent approaches to marketing communication? 2. How do customers take a central and empowered role within convergent marketing? 3. What is the role of the traditional siloed sectors to client requirements? Give at least one example. 4. What is the impact of convergence on the traditional siloed industry? 5. What are the current key technologies and distributed services that impact on convergent solutions? 6. What are potential points of integration? Refer to at least one (real or simulated) business case study, marketing campaign or marketing plan to illustrate points of integration. 7. What are two types of experts and business networks appropriate to a convergent marketing solution? Give at least two examples of how advice or networks can assist or have assisted you in your work, referring to a real or simulated case study campaign. 8. What are at least three relevant Acts, regulations or mandatory codes of practice impacting the field of marketing communication? a. For each of the three, give at least one example of how a real or simulated case study organisation has complied with the Act, regulation or code with respect to convergent marketing activities. b. Identify at least two relevant organisational policies or procedures.