ITECH3301: ElectronicCommerceSystemsandTechnologies Assignment2:e-BusinessProposalReport DueDate Week10,Friday 19th May4pm Worth 25%(25marks)Objectives Thisassessmenttaskrelatestothefollowingcourseobjectives: • discussthemeaningofe-Commercefromabusinessandtechnicalperspective • appreciatethebusinessenvironmentsconducivetotheuseofsuccessfule-businessapplications • compareandreportonthetypesofe-Commerceandtheirapplicationtobusiness • reviewthetechnologiesusedtodeployane-businesssolution • applyanunderstandingofthedevelopmentneedsofabasice-businesswebsite • illustrateunderstandingofthedesign,maintenance,businessprinciplesandadministrationofane-Commercesite • discussethical,socialandpoliticalissuesine-business Overview Youhavethetaskofdevelopingane-businessplanfortheclientdescribedinthecasestudybelow.Yourplanningdocument must meettheneedsoftheclientandyoumayNOTchoosetodevelopaplanforany otherclient(i.e.businessorwebsite).However,thiscasestudyisnotintendedtolimityourcreativityorthescopeofyoure-commercebusinessproposal. Youmustsubmitareport(asanMSWordformatdocument)fortheclient.Youmay/willneedtoresearchanumberofdifferentaspectsofyourproposal,butsomeoftheseaspectswillnotbecoveredinlecturesuntilWeek10ofsemester–however,donotwaituntilthattimetobeginthisassignmentasitwilltakeconsiderabletime,thoughtandworktobesuccessfullycompleted.Youmayrefertoanyauthenticsourceinconductingyourresearchandallreferencesmustbeincludedinyourreport.Youmayalsoemployanyanalysisordesigntoolinthepreparationofyour report–solongas theresultsaresuitableforpresentationintherequiredWorddocumentandareyourownwork. Remember:thisisareportintendedtoconvinceacompanytoadoptyourproposal.Yourreportmustthereforebecomplete,yetconcise;beclearandconvincing,andprofessionallypresented.Aboveall,thereportmustbespecifictotheneedsofthebusiness! CaseStudy:EventsManagement T &T Edu is a small educational institute based in Melbourne, Victoria, with a web-based operation that assists Australian educational institutions companies in promoting their programs locally and internationally at overseas educational fairs. T&T Edu arranges floor space at the educational fairs, as an agent for the fair managers, and also assists the educational organisations in organising the construction of a stand for their space at the fair, if required. T &T Edu provides further value-added services, for fees, to the exhibiting educational companies by arranging their travel and accommodation for fairs, organising marketing material for the fair (or for distribution to current and potential clients before a fair), and can arrange hospitality (food, drinks and staff) for the exhibitors to offer visitors to the fair. T&T Edu also organises tickets for exhibitors and clients to the trade fairs and are paid a commission for each ticket sold. T&T Edu are a small owner-operator business with annual revenue of $A100, 000, increasing at 10 percent per annum, and net profits of 40 percent of total sales. The owner, Dr. Shaun, is a lecturer in Business Management with 15 years teaching and leadership experience. However, with the ever-changing education industry and global business environments, the future of T&T Edu is uncertain. The main business activities of T&T Ed relate to marketing higher degree educational programs to secondary colleges in Australia as well as overseas. The activities include organising details of contracts with education institutions that would like to exhibit and showcase their programs, and employees who are interested in grooming students. Selling tickets for each trade fair and co-ordinating all these activities with the educational institutions, prospective students, and employers in Europe and South-East Asia are also included in T&T Edu’s business activities. The company has a broad network of government, industry and business-level contacts and engage in extensive marketing campaigns mainly by letters, brochures/flyers and phone calls. All contracts must be signed by the management of the exhibiting educational institutes and T&T Edu is responsible for ensuring all details are complete and correct before being sent to the participating employers and prospective students before deadlines. T&T Edu knows that many of their contacts and many of the employers they target for marketing purposes are already online. T&T Edu receive payment directly from the educational exhibitors: a deposit to exhibit at a fair is taken when a contract made, and payment for the balance of fees to exhibit and for other value-added services made before a fair begins. T&T Edu also receives direct payment of commissions from the education fair managers for visitor ticket and exhibitor floor space sales.To promote the business, T&T Edu also advertise some bridging and English courses to students to facilitate their ability to be admitted by the educational institutes ad taken up to be groomed by employers. T&T Edu has very close working relations with graphic designers, printers and mail-out companies, and with merchandising companies, who each support the marketing activities of T&T Edu. Supplier relations are all by word-of-mouth (which has led to some confusion and delivery of incorrect designs, printing or products), while exhibitor contracts are managed using traditional post, email and facsimile transmission of documents. Dr Shaun is keen to improve efficiency in marketing and communications, to expand ticket and merchandise sales, which are potentially very profitable for T&T Edu, and to improve relations with educational fair managers, secondary schools, prospective students, higher education institutions, and employers. To achieve this, Dr Shaun is considering new online channels for marketing, sales, and for improved communication and collaboration with exhibitors and prospective clients. You have been called in as an Internet and management consultant for T&T Edu. Dr Shaun wants to know how e-business technologies could be used to improve the company’s operations. The company is keen to leave as much open as possible – you have been told that it is a ‘clean sheet’ strategy but cannot consume more than half the profits of next year’s business. You are required to deliver a report with a specific brief, and a mock-up of the general design and functionality of a proposed e-business system for T&T Edu. Requirements Youre-businessproposalshouldaddress: 1. clearlyidentifiede-commercebusinessmodel(s) 2. howthee-commercebusinesswillderiverevenue(i.e.revenuemodels) 3. whatnetworkandcommunicationsinfrastructurewillberequired 4. whatapplications(hardwareandsoftware)willberequiredtomeetspecifice-commercebusinessgoals 5. howyou willaddresssecurityissues 6. howyouwilladdresse-marketingrequirements 7. whatchoiceofpaymentsystemswillbeused 8. howyouwilladdressprivacyandotherrelevantethicalconcerns 9. howyou willaddresslegalissuesconnectedwiththee-commercebusiness 10. howyou willaddresscustomerserviceissues 11. howyou willmeasurethesuccessof yourproposal(metrics,tools) Presentation PleaserefertotheGeneralguideforthepresentationofacademicwork,availableelectronicallyontheuniversitieswebsite.URL:http://www.federation.edu.auPresentyourevaluationinabusinessormanagementstylereport,asoutlinedintheguide. Submission PleasesubmitanELECTRONICcopyonlyviaMoodle. SubmitasingleMicrosoftWorddocument(i.e..docor.docxformats)thatwillincludeyourreport,andimagesofyourmock-upproposalforane-businesssystem(asanappendixtothereport). Namethesubmissionfileaccordingtothefollowingformat:‘itech3301_yourSurname_yourStudentID_assign2.doc’. Pleaserefertothe“CourseDescription”forinformationregardinglateassignments,extensions,specialconsideration,andplagiarism. Areminder allacademicregulationscanbeaccessed viatheuniversity’swebsite:URL:http://www.federation.edu.au Assessment Criteria Studentsworkwillbeassessedupon: • evidenceofcompletionofallproposaltaskscomprisingasolutionbasedontheoreticalconceptsoutlinedintheliterature,withpracticalsupportingexamplesfromindustry,andyourownideas. • anaccuratebusinessreportincludingelements,suchasanexecutivesummary,atableofcontents,appropriateuseofheadings,captioningforallincludedfigures/tables,etc.Thereportwillevincequalitywrittenexpression,includinggoodgrammar,spelling,punctuation,sentenceconstruction,etc.Reportsshouldadheretotheuniversitystyleguideincludingformatting,layoutandstructure,andshouldnotexceedawordlimitof2500words(notincludingtheappendicesofthemock-upoftheproposedsystem). • evidenceofformattedreferencelistandin-textcitationsthatcomplywiththeAPAstyleguide.Aqualitypieceofworkwillprovidearangeofreferencesforexamplebooks,journals,reputablewebsites,podcasts,etc..In-textcitationsshouldbeusedinsuchawayastoprovidesupportforthework. Assessment Feedback e-BusinessPlanningReport Tasks Marks Award Proposal – e-commercebusinessmodel 1 – revenuemodel 1 – applications 3 – security 2 – e-marketingrequirements 3 – paymentsystem 2 – privacy 1 – legalissues 1 – customerserviceissues 2 – analytics 2 Mock-upofthegeneraldesignandfunctionalityofproposede-businesssystem 5 Businessreportelementsandacademicwriting 2 TotalMark [25marks=25%assessment] 25 Comments Markedby Date