Personal Business Plan Project 3: Part A: Written Report 20% Part B: Presentation 20% Learning Outcome Addressed 1. Students will appreciate how to connect design thinking, innovation, and entrepreneurship to their own career development and paths. LO 6 Introduction For this project, you will write a Personal Business Plan (PBP) and highlight how entrepreneurship and innovation could play a role in your personal and career paths. The entrepreneurial process is at its core concerned with "the pursuit of opportunity without regard to the resources already under control." This process is as applicable to your career as it is to starting a company. The goal of this assignment is to identify where you want to be and how you will get there. Do not worry about your current resources. Think entrepreneurially! The assignment should summarize as many of the areas below as possible, as well as the one "failure" wherever you feel it best fits. Part A: Written Report – Worth 50 marks Consider the following topic areas and questions as you work on your Personal Business Plan Report. Grading Rubric Report Contents Comments Marks Awarded Vision and Opportunity • The student clearly defines at least 3 of their career and/or educational goals after graduating. • The student discusses in detail their purpose, their values, and their mission. Also, lists the 3 key questions that guide their choices. These are essential questions that serve as touchstones to direct the student’s life and work. • The student provides at least 3 examples from the current job market and opportunities available to them. This must align with the student’s goals, taking into consideration their opportunities to make a difference. /10 Marketing and Implementation Strategy • The student has created their market positioning statement, directed at a hypothetical employer, industry, organization, or the world at large. • The student clearly describes the compelling value that they will offer to their potential employers and society. • The student defines how they will differentiate from other UAE students or from the broader populace. /10 Risks and Mitigation • The student clearly identifies the key milestones and checkpoints in their plan. In addition to describing how they will measure, or determine if they have successfully attained these milestones, and explain how they define success. • External factors that might affect attaining success are clearly mentioned (Positively or adversely). • The student has developed 3 contingency and risk mitigation strategies. /10 Ethics • The student identifies how they plan to practice ethical principles in their daily actions. • The student mentions their choice of mentors in addition to justifying why they choose each. • Based on the "six-word memoir" exercises, the student summarizes their PBP in 6 words that are applicable and relevant. /10 Format • Formatting is clear, used times new roman font, size 12, spacing is 1.5. Header and footer include student name, ID, and course details. Citation and referencing must be included in an attached page. /10 Total Grade /50 Part B: Oral Presentation – Worth 50 marks An oral presentation will be scheduled for the last weeks of class, allowing you to further explain and defend your Personal Business Plan report. The presentations should be no longer than 5 minutes. • Teacher teaching the course can assess his/her own students. • Each student will be assessed by class faculty. • Video/voice recording of the assessment is a good practice that all colleges should consider. It helps moderation, or addressing any potential issues later. • Visual aid during the presentation. • Submission of the Personal Business Plan prior to the scheduled presentation is required. Assessment 3 –Personal Business Plan Presentation – 30% Organization and Visuals Presentation is organized with a clear introduction, body and conclusion, with appropriate visual aids. Visual aid used is clear, lacks spelling mistakes, looks professional, and applies to content. Presentation is organized, but needs more structure. Visual aids used could use some editing and improvement. Presentation lacks organization or structure. Visual aids used were not of any use or relevance. 10 9 8 7 6 5 4 3 2 1 Vision and Opportunity The student demonstrates a clear vision of their career and/or educational goals after graduating from ZU, and discusses in detail their purpose, their values, and their mission. In addition to listing the 3 key questions that guide their choices. The student thoroughly describes the market and opportunity that align with their goals taking into consideration their opportunities to make a difference. Student includes a long-term vision statement highlighting "external" opportunities that exist. The student demonstrates a clear vision of their career and/or educational goals after graduating from ZU, but does not discuss in detail their purpose, their values, and their mission. The 3 key questions that guide their choices are presented, but the student fails to expand. The student describes the market and opportunity that align with their goals, but fails to expand or identify critical factors. Some form of a vision statement and external opportunity is mentioned. The student does not demonstrate a clear vision of their career and/or educational goals after graduating from ZU, and does not discuss in detail their purpose, their values, and their mission. The 3 key questions that guide their choices are not presented. The student is unable to describe the market and opportunity that align with their goals. Student didn’t mention vision statement or “external” opportunities. 10 9 8 7 6 5 4 3 2 1 Marketing and Implementation Strategy The student has created their market positioning statement, directed at a hypothetical employer, industry, organization, or the world at large. The student clearly describes the compelling value that they will offer to their potential employers and society. The student defines how they will differentiate from other UAE students or from the broader populace. The student created their market positioning statement, directed at a hypothetical employer, industry, organization, or the world at large. The student does not clearly describe the value that they will offer to their potential employers and society, and does not define how they will differentiate from other students’ competition. The student did not mention their market positioning statement, and does not describe the value that they will offer to their potential employers and society. The student does not define how they will differentiate from other UAE students or from the broader populace. 10 9 8 7 6 5 4 3 2 1 Risk and Mitigation The student clearly identifies the key milestones and checkpoints in their plan. In addition to describing how they will measure, or determine if they have successfully attained these milestones, and explain how they define success. External factors that might affect attaining success are clearly mentioned. The student has developed contingency and risk mitigation strategies. The student partially identifies the milestones and checkpoints in their plan. The student does not describe how they will measure, or determine if they have successfully attained these milestones, and explain how they define success. External factors that might affect attaining success are briefly mentioned. The student has broad and general contingency and risk mitigation strategies. The student does not identify the milestones and checkpoints in their plan. The student does not describe how they will measure, or determine if they have successfully attained these milestones, and does not explain how they define success. External factors that might affect attaining success are overlooked. The student has no contingency and risk mitigation strategies. 10 9 8 7 6 5 4 3 2 1 Failure Student shared a valid failure experience from their past and shared what they learned in terms of maximizing their future potential. Student shared valid failure experience, but did not provide specific reference to learning from their failure. Limited reasons were provided at maximizing their potential for the future. No failure experience identified. Inappropriate or inadequate responses. 5 4.5 4 3.5 3 2.5 2 1.5 1 Presentation Skills Student is not reading, has clear eye contact, and is clearly prepared. When asked, student is able to explain any part of the whole presentation. Presentation is between 4 to 5 minutes. Student made eye contact every now and then, but needs more preparation. Presentation is more than 5 minutes. Student was not prepared and lacked self-confidence. Presentation is less than 4 minutes. 5 4.5 4 3.5 3 2.5 2 1.5 1 Total Grade /50