You have to write summary of YOUR business idea and its most essential business model components. Business idea should be innovative and investor need to see advantage from the business ... the business idea should be such creative that investor wants to invest in your business and get as much as possible of a poten****** $****** investment from an investor. this assignment consists of 4 pages.. Half page executive summary from your own idea.. 1 page marketing plan 1 page organisational plan 1 page financial plan conclusion and references in financial plan you have to give 4-5 ratios.. All data mainly financial data need to valid with proper references.. you have to mention pricing strategy like breakeven point etc.. you can use appendix if you want..