Coursework Two: Business Plan: Feasibility Analysis and Presentation: For the second coursework, students are expected to undertake a market feasibility analysis for a proposed business idea. This is to be written up as a business plan feasibility report (1250words) and submitted along with video recorded evaluation of business feasibility (5-7 minutes). The written report along with the presentation will assess understanding of relevant concepts and student’s ability to apply what they have learned about constructing a feasible business plan. The following criteria will be assessed in the feasibility analysis: • Industry overview: understanding of structure, stage of life cycle and implications. • Analysis of Industry environment: e.g. using Porter’s 5 Forces. • Customer-orientated evaluation: evidence of data collection (primary and secondary), stakeholder evaluation and customer segmentation/profiling. • Competitive intelligence: identification of key competitors, evaluation of performance characteristics. Criteria for assessing the presentation will include: • Delivery: Confidence, time management, professionalism etc. • Clarity and focus of structure: maximizing key points, content, flow etc. • Robustness: innovativeness, creativity, achievability, realistic communication of market plan, and adequate support for feasibility etc.