Group Project Sprint Number Story Who is responsible? 1 1 – As a social media manager, I want to have access to all social media accounts for Sega including Twitter, Facebook and Instagram in one place. Danielle, Georgie, Musie and Nisha are responsible for thoroughly researching different tools available to use and coming up with the best tool. We will list and analyse the existing tools and provide pros and cons of each. 2 – As a consultant, I want to create a guide to teach the Sega Social Media staff how to use Hootsuite so that it can be used consistently and efficiently. Danielle, Georgie, Musie and Nisha are responsible for educating users on how to use HootSuite. Creating thorough guides for the Social Media employees to read and learn how to use it. Danielle, Georgie and Nisha will also suggests way to improve their usage, add features and offer a richer experience to the community. 2 1 - As a social media manager, I want to be able to compose text posts for Social Media accounts including Twitter and Facebook. Before the social media manager is able to post a text post we will be responsible for linking the social media sites to Hootsuite. Nisha will install and configure Hootsuite so that it is ready to use. Danielle will be responsible for setting up Twitter and Musie responsible for Facebook. 2 - As a social media manager, I want to be able to compose text posts including pictures for Social Media accounts including Twitter, Facebook and Instagram. Before the social media manager is able to post including images we will be responsible for linking the social media sites to Hootsuite. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram 3 - As a social media manager, I want to be able to compose text posts including videos for Social Media accounts including Twitter, Facebook and Instagram. Before the social media manager is able to post video posts, we will be responsible for linking the social media sites to Hootsuite. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram 4 - As a social media manager, I want to be able to modify composed posts for Social Media accounts including Twitter, Facebook and Instagram in case of any mistakes or changes. Before the social media manager is able to modify posts we will be making sure the stream is showing the correct pages so that they are able to modify posts. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram 5 - As a Social Media Manager I want to improve and increase SEGA’s usage over Social Media accounts so that we can interact more with our customers and potential new customers Before the social media manager is able to improve and increase usage over social media accounts we will make sure that the correct social media accounts are linked to HootSuite. We will then be creating analytical reports to track progress of customer interaction. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram. We will then give feedback from these reports so that SEGA can utilise Hootsuite efficiently 3 As a social media manager, I want to post already composed posts for Social Media to keep customers and followers updated. Before the social media manager is able to post we will be responsible for linking the social media sites to Hootsuite. We will be ensuring that the scheduled stream for each account is showing so they can see when each post is going live. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram. 4 As a social media manager, I want to know and be able to search whenever something is posted about my company on social media including Twitter and Facebook, and be able to search using hashtags, so I can analyse customer feedback. Before they are able to do this we will make sure the correct social media is connected to Hootsuite. We are responsible for setting up the key words and giving them the best key words that will maximise customer interaction. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram. As a social media manager, I want to interact back with customers who interact with us and handle feedback in the best interests of the company. Before they are able to do this we will make sure the correct social media is connected to Hootsuite. We will also be making sure that the correct streams are shown on the homepage so they can see customer interactions. Danielle will be responsible for Twitter, Musie responsible for Facebook and Georgie for Instagram. User Stories User Story 1 As a social media manager, I want to be able to compose text posts for Social Media accounts including Twitter and Facebook. The social media managers' ability to post successfully compose text posts for Social Media is the test for this user story. This will be in sprint 2. User Story 2 As a social media manager, I want to have access to all social media accounts for Sega including Twitter, Facebook and Instagram in one place. The ability to integrate and manage all social media accounts in one place is the test for this user story. This will be in sprint 1. User Story 3 As a social media manager, I want to be able to compose text posts including pictures for Social Media accounts including Twitter, Facebook and Instagram. The social media managers' ability to post successfully compose text posts including pictures for Social Media is the test for this user story. This will be in sprint 2. User Story 4 As a social media manager, I want to be able to compose text posts including videos for Social Media accounts including Twitter, Facebook and Instagram. The social media managers' ability to post successfully compose text posts including videos for Social Media is the test for this user story. This will be in sprint 2. User Story 5 As a social media manager, I want to be able to modify composed posts for Social Media accounts including Twitter, Facebook and Instagram in case of any mistakes or changes. The social media managers' ability to post successfully modify posts for Social Media is the test for this user story. This will be in sprint 2. User Story 6 As a social media manager, I want to post already composed posts for Social Media to keep customers and followers updated. The social media managers' ability to post successfully on the official pages of SEGA on the various social media sites is the test for this user story. This will be in sprint 3. User Story 7 As a social media manager, I want to know and be able to search whenever something is posted about my company on social media including Twitter and Facebook, and be able to search using hashtags, so I can analyse customer feedback. The social media managers' ability to search as well as receive updates from various social media sites about any opinion published on SEGA is the test for this user story. This will be in sprint 4. User Story 8 As a social media manager, I want to interact back with customers who interact with us and handle feedback in the best interests of my company. The social media managers' ability to interact and respond one-on-one with the person or organisation on the various social media sites is the test for this user story. This will be in sprint 4. User Story 9 As a Social Media Manager I want to improve and increase SEGA’s usage over Social Media accounts so that we can interact more with our customers and potential new customers The test for this is the frequency of which SEGA post on their Social Media accounts. This will be in sprint 2. User Story 10 As a consultant, I want to create a guide to teach the Sega Social Media staff how to use Hootsuite so that it can be used consistently and efficiently. The test for this is the Social Media staff’s ability to easily and consistently use HootSuite without any issues. This will be in sprint 1. Plan We looked into the user stories for the scenario presented, explored tools available and evaluated the pros and cons of the various types of tools. After considering these points, it is recommended that a third-party tool from a reliable software vendor with a clear legal contract and NDA be used. We researched thoroughly into what tools were available for this. Some of these tools included Agora Pulse, Zoho Social, Mailchimp and Everypost. Agora Pulse - Allows you to manage, schedule as well as publish Social Media messages and content in one place. - This is good as it is what we were looking for. - However, according to reviews, the reports only go back two months and the structure is very basic compared to other competitors. As well as this, it does not allow as many Social Media accounts to connect as other tools do. Zoho Social - Allows you to manage, schedule and publish posts to Social Media, however only for Twitter. - As we are looking to integrate all Social Media accounts in one place, this is not what we are looking for. - One benefit is that it is a good price range. - A disadvantage is that the analytics are limited compared to what you can get on other CRM tools. Everypost - Allows you to manage, schedule and publish posts to all Social Media accounts. - Has more features than Agora Pulse. - Does not allow scheduling for some profiles. Mailchimp - Good way to send out effective email marketing campaigns. - Doesn’t give that much reach as some of SEGAs customers may not be old enough to use email accounts. After thorough research the team decided to go with Hootsuite as the chosen tool. The reason for this is that you are able to monitor multiple streams of social media in one place, such as Twitter, Instagram, Google +, Facebook, Tumblr and many more. Hootsuite also allows you to delegate responses to different team members which will allow using social media a lot more effective. Another useful tool is Hootsuite’s messaging feature which allows team members to send private messages to each other so even if people don’t work from the office, they will be able to immediately keep up to date with what is happening. Discussion and Implementation of SCRUM The projects which involve multiple team members, become complex to manage. Each team member has a different timing and frequency of working, and the parts of project needs to be integrated with each other at the end, so that the complete project can be formed. The framework which helps in managing this complex project with multiple team members, is known as SCRUM. The name SCRUM has been derived from the name of the game scrum, where a team of players push the team of opponent players, with the joint effort. The same login is applied in this project development as well. The team of developers can combine and collaborate with each other to form a better and complete project. In our project, the SCRUM model has been implemented in form of Hootsuite. The members of the team will collaborate with each other to form a greater task force using Hootsuite’s messaging features. The progress and other decisive communication would be shared via the platform. The options of private communication would enable the team to keep the privacy of the project intact.