Module Booklet
Qualification Pearson BTEC HND in Travel and Tourism management
Unit 9
Unit Tourist Destinations
QCF level 4
Unit code K/601/1748
Term Start Date 27 February 2017
Issue date 27 February 2017
Assignment submission date 21 May 2017
Lectures and formative assessment 10 Weeks
Summative assessment and Feedback 2 Weeks
Guided learning hours 60
Module Leader Dr. Joanna Voulgaropoulou
Table of Contents
Introduction 3
Aim: 3
Learning Outcomes and assessment criteria 3
Unit content: 4
Scheme of work / delivery plan 5
Recommended text and links: 9
Teaching and Learning Activities 12
Teaching Ethos 12
Methods of Delivery: 12
Plagiarism: 13
ASSIGNMENT BRIEF 14
Introduction
This unit introduces learners to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. Learners will look into the cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector.
Through studying visitor numbers, statistics and other relevant data, learners should be more aware of past issues affecting tourism, enabling them to appreciate the impact they can have on a destination and its continued popularity.
Aim:
The aim of this unit is to enable learners to gain understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity
Learning Outcomes and assessment criteria
On successful completion of this unit a learner will:
LO1 Understand the scope of key UK and worldwide tourist destinations
1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation
1.2 analyse statistics to determine tourism destination trends and predict future trends
2 Understand the cultural, social and physical features of tourist destinations
2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists
2.2 compare features of developing and leading tourist destinations
3 Understand how the characteristics of destinations affect their appeal to tourists
3.1 compare the appeal of current leading tourist destinations with that of currently developing tourist destinations
3.2 evaluate how characteristics of a tourist destination affect its appeal
4 Understand issues likely to affect the popularity of tourist destinations
4.1 analyse issues that affect the popularity of tourist destinations
4.2 discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations
Unit content:
LO1 Understand the scope of key UK and worldwide tourist destinations
Main destinations: by income generated, visitor numbers and tourism statistics
Tourist destinations: major tourist destinations selected from UK, Europe and the rest of the world
Generators: source of tourists
LO2 Understand the cultural, social and physical features of tourist destinations
Cultural: resources e.g museums, monuments, churches, megaliths, festivals, food, drink, music
Social: social groups eg national, regional, religious; needs of different customer groups; impact of tourism on resources and the local community; carrying capacity; sustainability; local and national government policies; alternatives to mass market
Physical: landscape eg geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape; effects of people and the need for conservation eg urban infrastructure, water supply, sanitation, transport networks
LO3 Understand how the characteristics of destinations affect their appeal to tourists
Economic characteristics: economic growth and development; the process of economic development in countries eg pre-industrial society, industrial to a service economy; components of gross domestic product; provision of consumer goods; exportation of primary products; fluctuation of process in export markets; dependency on industrial countries; tourism as an economic alternative
Physical characteristics: physical conditions eg poor urban infrastructure, lack of clean water supply, inadequate sanitation, lack of utilities, poor transport network
Social characteristics: eg population pressures, infant mortality, life expectancy, migration from rural to urban living, levels of poverty, construction and roles of family units, quality of life, incidence of disease, literacy levels, role of women and children
Political characteristics: forms of government eg absolutist, democratic, emergent democracy, tribal, theocratic; corruption, international links; use of tourism as a political tool e.g. Cuba, Burma
Destinations: selected from UK, Europe and the rest of the world, leading destinations, developing destinations
Appeal: popularity, change in visitor numbers, types of visitor eg business, pleasure, visiting friends and relatives; change, product life cycle.
LO 4 Understand issues likely to affect the popularity of tourist destinations
Issues: e.g. climate, global warming, Arctic flows, ocean current, natural disasters, natural phenomena; sustainability; political eg use of tourism as a political tool, human rights, growth of nationalism and religious fundamentalism; terrorism; economics; trade links, sports links, linguistic links, ethical, role of the media, conflict with agriculture
Popularity: visitor numbers, statistics, economic data; tourist generation e.g. factors determining demand, reason for growth; world distribution – domestic and international
Scheme of work / delivery plan
Course: BTEC HND in Travel and Tourism Management
Unit: 9 TOURIST DESTINATIONS
Week Lecture Schedule Outcome of session Activity/seminar and formative assessment Resources
Week 1
AM Introduction to the course module
Introduction: Main destinations
Income generated,
Visitor numbers, tourism statistics Introduction to the module, awarding body, and assessment
Understand the scope of key UK and worldwide tourist destinations
Introduction LO 1 and to the Assignment Pass criteria
Group work to analyse the tourism destinations in Europe and worldwide in the travel prospectuses.
Case study.
1 hour workshop or Activity session Module booklet
Textbook, Journals
IT websites
Travel agencies and tour operators prospectuses, travel magazines
PM Tourism destination
UK and Worldwide 1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation Group work and analyse the tourism destinations in Europe and worldwide
1 hour workshop or Activity session Textbook, Journals
IT websites
Travel agencies and tour operators prospectuses, travel magazines
Week 2
AM
Tourist destinations
Major tourist destinations e.g. UK and worldwide
Generators
Source of tourists
To understand the pass criteria for task 1 – P1.1 and P1.2
Students to work in groups to analyse the tourism destinations in Europe and worldwide in the travel prospectuses,
Case Study
1 hour workshop or Activity session Textbook, journals
The Internet, Power points, travel prospectuses brought by the lecturer and the students.
Geographic maps brought by students
PM Determining tourism destination trends and predicting future trends 1.2 analyse statistics to determine tourism destination trends and predict future trends 1 hour workshop or Activity session The Internet,
Week 3
AM Tourist destinations
Cultural Features
-Resources e.g. Museums, monument, festivals, food, drink, music, churches.
Understand the cultural, social and physical features of tourist destinations
To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists
1 hour workshop or Activity session
PM Tourist destinations
Social Feature
- Impact of tourism on resource,
-Local community, Social group,
-Local and government policies
-Alternative to mass market,
-Sustainability,
-Needs different customer Understand the cultural, social and physical features of tourist destinations
To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists
Students to work in a group.
1 hour workshop or Activity session Textbook, journals
Internet,
Week 4
AM Tourist destinations
Physical Feature
-Effect of people and the need for conservation e.g. urban infrastructure, water supply, sanitation, transport networks.
-Landscape e.g. Coastline, profile of beaches, preference of landscape, mountain Understand the cultural, social and physical features of tourist destinations
To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists
Lecturer, seminars and workshops: Students to work in a group.
1 hour workshop or Activity session Textbook, journals
The Internet, Power points, travel prospectuses brought by the lecturer and the students.
Geographic maps brought by students
PM Features of developing and leading tourist destinations P2.2 compare features of developing and leading tourist destinations 1 hour workshop or Activity session
Week 5
AM Characteristics of destinations affect their appeal to tourist
Economic characteristics
- Economic growth and development,
- The process of economic development in countries e.g. pre-industrial society, tourism as economic alternative, exploitation of product, export market
Physical Characteristics
- Physical conditions e.g. poor urban infrastructure, lack of water supply, inadequate sanitation, lack of utilities etc Understand how the characteristics of destinations affect their appeal to tourists
To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
P3.2 evaluate how characteristics of a tourist destination affect its appeal
Lecturer, seminars and workshops: Students to work in a group.
Textbook, Journals, Websites search
Travel magazines and newspapers articles
PM Social characteristic
- Population pressure
- Quality of life
Construction roles of family units
- Literacy levels,
- Incidence of disease. etc Understand how the characteristics of destinations affect their appeal to tourists
To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal 1 hour workshop or Activity session Textbook, Journals, Websites search
Travel magazines and newspapers articles
Week 6
AM Political characteristic
- forms of government;
- tourism as a political tool
e.g. Cuba, Burma, Thailand, Egypt etc
Destinations:
UK, Europe and the rest of world, leading destinations, developing destinations.
Appeals:
-Popularity,
-change in visitor numbers
- Types of visitor,
-change
- product life. etc Understand how the characteristics of destinations affect their appeal to tourists
To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
P3.2 evaluate how characteristics of a tourist destination affect its appeal Lecturer, seminars and workshops: Students to work in group
1 hour workshop or Activity session Textbook, Journals, Websites search
Travel magazines and newspaper’s articles
P M Issues likely to affect the popularity of tourist destination
- climate
- global warming
- natural disasters
- sustainability
- conflict with agriculture
- economic trade links,
use tourism as a political tool, etc. Understand issues likely to affect the popularity of tourist destinations
To understand P4.1 analyse issues that affect the popularity of tourist destinations.
Textbooks, journal seminars , Activities,
Working towards the assignment
1 hour workshop or Activity session Textbook, Journals, Websites search
Travel magazines and newspaper’s articles
bbc.co.uk/news
Week 7 AM Popularity: visitor numbers, statistics, economic data; tourist generation eg factors
determining demand, reason for growth; world distribution – domestic and international P4.1 analyse issues that affect the popularity of tourist destinations.
1 hour workshop or Activity session Textbook, Journals, Websites search
Travel magazines and newspaper’s articles
PM Potential for responsible tourism to enhance the host community at worldwide tourist destinations P4.2 discuss the potentials for responsible tourism to enhance the host community at worldwide tourist destination Module booklet
Group discussion
1 hour workshop or Activity session
Week 8 AM Revision addressing task 1 to 4
PM Revision addressing task 1 to 4
Week 9 AM
PM Assignment support
Week 10 AM Assignment support
PM
Recommended textbooks and links:
Travel and Tourism Management, BTEC HND TTM Level 4 and 5
Worldwide Destinations: The Geography of Travel and Tourism by B. Boniface, C. Cooper and Robyn Cooper (2012)
Chris Cooper, Stephen Wanhill, John Fletcher and David Gilbert (2008), Tourism: Principles and Practices, 4/E
Financial Times/ Prentice Hall;
Holloway, J. C. (2016) The Business of Tourism 10th edition, Pearson
John Fletcher, Alan Fyall, Mr David Gilbert, Prof Stephen Wanhill, (2013), Tourism: Principles and Practice, 5/E ISBN-13: 978-0273758273
Journals and newspapers
Travel supplement from weekly and daily newspapers – e.g. The Guardian, Times, The Daily Telegraph
Travel prospectuses e.g. Intrepid, TUI Group,
UK and Worldwide geographical maps
Visit England, Scotland and Wales flyers and prospectuses
Online Videos and resources
Travel Weekly www.travelweekly.co.uk
The Telegraph http://www.telegraph.co.uk/
Association of British Travel Agents www.abta.com
Visit Britain www.visitbritain.com
Visit England www.visit.england.com
Visit Scotland www.visitscotland.com
National Geographic www.nationalgeographic.com
UK Foreign travel advice https://www.gov.uk/foreign-travel-advice
Virgin Holidays www.virginholidays.co.uk
National Statistics www.statistics.gov.uk
TUI Group www.tuigroup.com
Wk Session Update Date Signature
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Lecturer:
Email address:
Campus: Wentworth house and Lord House
Teaching and Learning Activities
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.
Teaching Ethos
The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.
Methods of Delivery:
LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.
SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.
CASE STUDIES:
An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Edexcel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: Details enclosed in the assignment brief
ASSIGNMENT BRIEF
Unit number and title Unit 9: Tourist Destination
Qualification Pearson BTEC HND Travel and Tourism Management
Start date 27/02/2017
Assignment hand out date 27/02/2017
Deadline/ hand-in 21/05/2017 (23:59)
Assessor
Assignment title UK and Worldwide Tourist Destinations
In order to pass this assignment you will have to successfully complete TASK 1 to TASK 4. For these you are required to follow the instructions as specified towards each task and support with research by using supportive materials like books, websites, articles from newspapers and travel magazines, online articles, to visit the country’s tourist destination embassy and collect promotional flyers and prospectuses, etc, and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task.
Purpose of this assignment
This assignment gives a learner the opportunity to exhibit understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity
About TUI Group
TUI Group is the world’s number one tourism business. TUI Group broad portfolio consist of tour operators, 1,800 travel agencies and leading online portals, six airlines more than 130 aircraft, over 300 hotels with 210,000 beds, 13 cruise liners and countless incoming agencies in all major holiday destinations around the globe. This integrated offering will enables the group to provide over 30 million customers with holiday experience in 180 regions.
Scenario
You are working in the Product and business development team at TUI Group as a Business Development Analyst. Product development team operates around the globe making sure that the right kind of holidays is provided to excite new customers, whilst keeping the loyalty of existing customers. Business Development seeks out new business opportunities across the board – from defining the product to increasing sales - whilst Product Development focuses on identifying and developing new travel experiences.
The new product manager has recognised that there are challenges in the main UK and worldwide tourist destinations. He wants you to produce an information pack to enable him to make good decisions and planning that might be pursued to further improvement of their holiday.
Task 1 (LO1 AC 1.1, 1.2)
You should prepare a formal written report to be given to the product development team for further discussion. Firstly you have to analyse the main tourist destinations, at least top five destinations e.g. the UK, Europe and the rest of the world and to include the main generators in the world in terms of visitor numbers and income generation. For example by identifying the number of visitors, visitor nights per visit and spending by purpose in USD ($), GBR (£) or Euros and by country of visit for example comparing 2016 to 2015 (AC1.1). You should then analyse statistics to determine tourism destination trends and predict future trends (AC1.2). Submit written report with data and text tables (approx. 1000)
Task 2 (LO2, AC2.1, 2.2)
You are working as an assistant product development manager at TUI Group. Your brief includes building product knowledge and understanding of customer requirements through regular overseas visits to review the current programme and identify new products; working closely with internal customers promoting product knowledge awareness and providing training on the programme, particularly in the Travel Centre.
TUI Group seeks out new business opportunities across the globe and has recently recruited new staff joining the product development team.
You have been asked to select at least two tourist destinations where TUI Group is seeking new business opportunities such as UK, Europe, Thailand, Spain, Mexico, Egypt, Turkey, China, Jamaica, Cuba, Kenya, India, Brazil and Nepal. In your presentation, you have to firstly analyse the cultural, social and physical features of the tourist destinations explaining their appeal to tourists (AC 2.1) and secondly, you will also create a text table where you compare features of developing and leading tourist destinations given above. Oral presentation supported by PowerPoint slides to be given to the Travel Centre staff attending the training workshop (2.2) (approx. 800). Your assessor may provide an observation record to confirm whether this has been achieved.
TASK 3 (LO3, AC3.1, 3.2)
You are working as a Business Development Analyst and you have been asked to create a data and text table where you will compare the appeal of current leading tourist destinations with that of currently developing tourist destinations to be presented to marketing department to assist them in marketing activity (AC3.1) (approx. 300) and provide a management report where you evaluate how characteristics of a tourist destination affect its appeal with reference to either Cuba, North Korea or Myanmar (Burma) (AC3.2) (approx. 500).
TASK 4 (LO, AC4.1, 4.2)
You have recently joined TUI Group Strategy and Sustainable development team. The natural aim of the business is to prosper and grow leading to more career opportunities and offering customers with ever-better travel experiences. TUI travel aims to grow the business in a responsible manner. At TUI Travel, Sustainable Development goes hand in hand both at a team level as well as communities level.
Group Strategy sets the overall future strategic direction and priorities, liaising with the businesses to understand their markets and needs. Senior leaders have to make sure this is delivered within their core business. TUI Group works to ensure that their plans don’t undermine their commitment to making a positive impact on the societies, environment and communities in which they operate.
TUI Group Code of Conduct
The Code of Conduct adopts the principles of the UN Global Compact Initiative and formulates minimum standards in five major areas: TUI’s basic values, respect and honesty, adherence to the law, ethical standards and business methods, and social responsibility. https://www.tuigroup.com
TUI Group’s approach to sustainability
As the world’s largest integrated leisure tourism business, we are proud of the positive role our industry plays around the world. The travel and tourism sector accounts for 9% of the world’s GDP and 6% of its exports*. It is responsible for one in 11 jobs globally* and is the main source of foreign exchange in one-third of developing countries**.
There are also significant challenges. Travel and tourism accounts for around 5% of global carbon emissions** - half of which is attributable to aviation. We are committed to reducing carbon emissions which is a key challenge for TUI.
Our vision is to make travel experiences special whilst minimising environmental impact, respecting culture and people and bringing economic benefits to communities.
* United Nations World Tourism Organisation, 2014
** United Nations Environment Programme, 2014
Views from CEO, TUI Group
Future proofing our business
TUI is the world’s leading tourism business – and leaders have to take responsibility. Our society increasingly expects respected brands and companies like TUI to demonstrate leadership for a sustainable future.
TUI has been recognised as a leader in sustainable tourism. We have worked hard to embed environmental and social considerations into business operations because we believe it is vital to our company’s future.
We believe a clear focus on sustainability differentiates us from the competition and generates value. Our listing in the Dow Jones Sustainability Index for the ninth year in succession is endorsement of our sustainability strategy, and is a spur to our unbroken commitment to environmental, economic and social objectives. We also achieved joint first place in the FTSE 350 with a ‘perfect 100’ score for climate change reporting and transparency from the Carbon Disclosure Leadership Index in the UK.
Our business case is clear. Sustainability delivers a range of benefits: cost efficiencies, quality improvements and the enhanced engagement of our stakeholders, including customers, colleagues, suppliers and destination governments. It future-proofs our business and the global industry.
We are looking forward to continuing this record as TUI Group. Both TUI Travel and TUI AG had a strong history and good reputation in this area, and the joining of our businesses can only enhance and improve our sustainability performance. In short, sustainability is an integral component of a modern, efficient, forward-thinking tourism company.
Fritz Joussen, CEO, TUI Group
Available at: https://www.tuigroup.com
Your brief as The Executive Assistant for Sustainability is to develop, coordinate, and administer programs and advise policies within the area of sustainability at TUI Group. Your line manager has asked you to write a management report summary to be presented to a senior sustainability executive analysing issues that affect the popularity of tourist destinations (AC 4.1) (approx. 500 words) and secondly to produce a draft magazine article that could be published in Travel and Tourism Gazette where you discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations where TUI group operates for example with reference to Europe, Turkey ,Cuba, Mexico, Dominican Republic, Jamaica, Costa Rica, Egypt, and Thailand. (AC4.2). (approx. 500 words)
Assignment Guidelines:
Use a standard report structure where requested, Word-process the report and use Normal script of a proper font size 12. Complete the title page
Produce a management report summary where requested.
The Assignment sheet should be attached to the front.
It should be uploaded on E-Learning platform before the deadline and sign the submission form of the college.
Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported with valid evidence.
Collusion and Plagiarism must be avoided.
Start each answer on a new page and pages should be numbered. Highlight each question clearly.
Include a Bibliography at the end of the assignment and use the Harvard referencing system.
All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
Try to give the page numbers, publishers' details and the year of publication
In order to pass you need to address all the learning out outcomes and associated assessment criteria for a pass.
In order to get a merit you need to first pass and then address the characteristics of M1, M2,M3
In order to get a Distinction, you need to first pass, address all the merit
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework for another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Commonly used command words
Analyse These tasks require you to explore the different aspects of an issue, considering the relative significance of each. You would normally need to explore causal relationships, examining how an action will lead to a particular reaction. This type of task would not normally require you to make judgements, but rather to drill down into an issue, exploring relationships in depth.
Assess This requires you to weigh up the positive and negative aspects of something. Alternatively, it might require you to explore the important and unimportant aspects of an argument. You should build these strands into a balanced argument before reaching a final balanced conclusion.
Critically
analyse
This is when you have to explore the strengths and weaknesses of the ideas of a theorist or claims made by a professional body before reaching a final, balanced conclusion. You would normally begin by presenting the initial idea and arguments in favour of it, before introducing contradictory arguments. When you present the arguments, you should present their relative merits (e.g. their strengths and weaknesses) before summarising your arguments and reaching a final conclusion.
Discuss Consider different aspects of a theme or topic, how they interrelate, and the extent to which they are important.
Give an account that addresses a range of ideas and arguments.
Compare Identify the main factors relating to two or more items/situations or aspects of a subject that is extended to explain the similarities, differences, advantages and disadvantages.
Evaluate This type of question will require you to give an opinion on an issue, which you should support with relevant evidence. You should ensure that your response provides a balanced view of the issue, exploring points for and against your argument. This should lead to an overall conclusion where you summarise your main arguments and explain how you have come to your final decision.
Justify This requires you to provide arguments in support of a particular interpretation of or perspective on something. This should be based on the use of theoretical justifications applied to normal business practice.
Learning outcomes Assessment criteria for a pass Task
LO1 Understand the scope of key UK and worldwide tourist
Destinations 1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation 1
1.2 analyse statistics to determine tourism destination trends and predict future trends 1
LO2 Understand the cultural, social and physical features of tourist destinations 2.1 analyse the cultural, social and physical features of tourist destinations explaining their appeal to tourists 2
2.2 compare features of developing and leading tourist destinations 2
LO3 Understand how the characteristics of
destinations affect their appeal to tourists 3.1 compare the appeal of current leading tourist destinations with that of currently developing tourist destinations 3
3.2 evaluate how characteristics of a tourist destination affect its appeal 3
LO4 Understand issues likely to affect the popularity of tourist destinations 4.1 analyse issues that affect the popularity of tourist destinations 4
4.2 discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations 4
A Pass grade is achieved by meeting all the requirements listed in the assessment criteria above. Additionally you have the opportunity to submit evidence in order to achieve the following Merit and Distinction grades.
Outcomes/criteria: Indicative characteristics
Contextualisation
In this assessment you will have the opportunity to present evidence that shows you are able to :
M1. Identify and apply strategies to find appropriate solutions.
. Effective judgments have been made.
To achieve M1, you will make use effective judgements have been made (3.2) and an effective approach to study with good research skills being used across the assignment to address the criteria’s with reference to the key UK worldwide tourist destination. Appropriate conclusion and recommendations drawn.
M2. Select/ design and apply appropriate methods/ techniques. . A range of sources of information used. To achieve M2, you will have used suitable techniques to explore the approaches commenting on different features of a tourist destination. A range of information used to explain how the characteristics of destinations affect their appeal to tourists and issues likely to affect the popularity of tourist destinations. Sources of information used have been correctly referenced in Powerpoint presentation, draft articles and management report.
M3. Present and communicate appropriate findings. . Appropriate structure and approach has been used. To achieve M3 the work you present should be appropriate and the presentation and communication of the tasks 1 to 4 should be appropriately structured addressing the Learning outcomes as specified with appropriate findings with special reference to the case study. Powerpoint presentation, draft articles and management report.
D1. Use critical reflection to evaluate own work and justify valid conclusion. Realistic improvements have been proposed against defined characteristics for success.
To achieve D1 you will have addressed the Criteria’s with valid conclusions, justifying improvements and characteristics of success towards understanding different perspectives of tourist destinations P1.1, P1.2, P2.1,P2.2, P4.1, P4.2)
D2. Take responsibility for managing and organising activities. Autonomy/independence demonstrated
To achieve D2 you will have demonstrated autonomy across your assignment, with effective independent research and met the deadlines to submit all the tasks and achieve the unit assessment criteria and an interdependence with each learning outcome has been demonstrated
D3. Demonstrate convergent, lateral and creative thinking Ideas generate and decisions taken
Your work demonstrates new ideas or suggestions for tourist destination and your research shows some creative thinking and receptiveness to new ideas across the assignment making it look different and creative.
Evidence checklist Summary of evidence required by student Evidence presented
Task 1 Written report with data and text tables
Task 2 Observation record, PowerPoint slides, handouts, data and text table
Task 3 Data and text table, management report summary
Task 4 Management report summary, draft magazine article
Achievement Summary
The Following Sections to be completed by the assessor:
Qualification HND Travel and Tourism Management
Assessor name
Unit Number and title 9 Tourist Destinations
Student name
Criteria Reference To achieve the criteria the evidence must show that the student is able to: Achieved?
(tick)
1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation
1.2 analyse statistics to determine tourism destination trends and predict future trends
2.1 analyse the cultural, social and physical features of tourist destinations explaining their appeal to tourists
2.2 compare features of developing and leading tourist destinations
3.1 compare the appeal of current leading tourist destinations with that of currently developing tourist destinations
3.2 evaluate how characteristics of a tourist destination affect its appeal
4.1 analyse issues that affect the popularity of tourist destinations
4.2 discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations
Higher Grade achievements (where applicable)
Grade descriptor
Achieved?
(tick)
Grade descriptor
Achieved?
(tick)
M1: Identify and apply strategies to find appropriate solutions
D1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select / design and apply appropriate methods / techniques
D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings
D3: Demonstrate convergent/lateral/creative thinking