BUS104 – Marking Rubrics for Assignment 2 – PERSONAL BRANDING (REPORT) Mark/Weight Fail (0 – 49%) Pass (50 – 59%) Credit (60 – 69%) Distinction (70 – 79%) High Distinction (80 – 100%) Description of future employment/job prospect 15% Poor description and analysis of future employment or job prospects Sufficient description and analysis of future employment or job prospects Adequate description and analysis of future employment or job prospects Good description and analysis of future employment or job prospects Excellent description and analysis of future employment or job prospects Self-Analysis (SWOT) 30% No presentation of self-analysis, only present some facts of themselves. No SWOT table provided Limited self-analysis, only present some facts of themselves and limited information on SWOT table Adequate presentation of self-analysis, present some facts of themselves and adequate analysis in SWOT table Good presentation of self-analysis, present comprehensive facts of themselves, good analysis in SWOT table Excellent presentation of self-analysis present and discuss facts of themselves from multiple point of view and present them in SWOT table. Social Networking Profile 30% Poor presentation of social networking profile, show no consistency across platform Sufficient presentation of social networking profile, only provide basic information. show limited consistency across platform Adequate presentation of social networking profile, provide basic information with little elaboration, show adequate consistency across platform Good presentation of social networking profile, provide comprehensive information with elaboration on each aspect, show good consistency across platform Excellent presentation of social networking profile, provide comprehensive information with elaboration on each aspect as well as show excellent consistency across platform Recommendation & Conclusion 10% Show biased, unskilled and/or poor analysis of information from gathered information and unable to reliably identify logical recommendations Analyse information logically from gathered information and reaches logical but occasionally unsupported recommendations Analyse information logically, skilfully, and impartially from gathered information and reaches reliable recommendations Shows ability to analyse information logically and impartially from gathered information and reach reliable and trustworthy recommendation. Shows superior ability to analyse information logically and impartially from gathered information and reach reliable recommendation Format & Referencing 15% Poor written communication & presentation. No/Poor skills in the use of correct referencing Acceptable written communication and presentation. Demonstrate the use of correct referencing Good written communication and presentation, demonstrate good skills in the use of correct referencing. Strong scholarly written communication and presentation. Sound skill demonstrated in the use of correct referencing style. Excellent scholarly written communication and presentation. Superior skills in referencing Total Scale down Assessment mark (out of 10%)