Module 7 – Assessment Task 1
Project If you are currently working in a mortgage broking business, you are to base this project on that business. If the business has existing marketing, promotion and growth plans, you are to undertake a review of the plans and adjust as required. You will need to negotiate with stakeholders if you recommend any changes. If you are currently not in a mortgage broking workplace, you are to provide a written overview of a fictitious mortgage broking business and use that as the basis for the project.
1. Marketing plan The project requires you to: a. Identify the relevant key market data used by or to be used by the business b. Develop a marketing plan for the mortgage broking business. The plan is to include: The vision statement and objectives of the business Target markets A competitor analysis An outline of the market position.
c. Include a list of the data used and your analysis of this data e.g. notes, report etc
2. Promotion plan Following completion of the marketing plan you are to: a. Develop a promotion plan for the mortgage broking practice. b. Identify the benefits of the broking practice, products and services c. Select appropriate promotion tools
3. Growth plan The project requires you to: a. Develop plans to add more clients and increase the yield per existing client b. Develop an action plan to develop the top 3 ranked plans
You are to complete this assessment task by creating and submitting your work as a written document. A cover sheet must be downloaded, completed and submitted as part of the file which must be saved or converted to PDF format prior to submission.
c. Include a review of the current work practices and systems to ensure they support the growth plans
4. Implementation and monitoring plans The project requires you to: a. Develop an implementation plan including relevant stakeholders in the development b. Include success indicators in your plan. Attach any workplace documents that were relevant to this project. Documents in particular that will further demonstrate your use of the following skills throughout the project: Communication Research IT and numeracy Problem-solving Teamwork Planning
Purpose To progress towards demonstrating application and competency in the unit BSBITU306 (Design and produce business documents)
Criteria This assessment task will enable you to demonstrate your ability to:
Organisational policies and procedures in regard to business documents. Organisational requirements for document design.
In order to be deemed competent in this assessment task you need to complete the whole project accurately.