Assignment Brief
Programme Title Resit Assignment 2
Module Title Strategic Tourism and Hospitality Management
Module Code 873
Assignment Title Evaluation and identification of selected strategy
Level 6
Weighting 60%
Lecturers Garrett Edwards, Jane Simpson
W/C Hand Out Date See Examinations
Due Date By 16:00 on 06/04/2017FT
By 19:00 on 06/04/2017 PT
Feedback Post Date 11/05/2017
Assignment Format Report
Assignment Length 1,500 + appendices
Submission Format e-Submission
Individual
Assignment Remit
.
Making use of your completed strategic analysis, (Assignment1) to guide and support your decision making process; evaluate and select a future strategy for the identified case study firm.
(a) Your evaluation should summarise the outcome of the process of evaluation using the SAF (suitability, acceptability and feasibility) model to identify the recommended strategy. The selected strategy should be assessed against potential alternative strategic choices (using the same process of SAF). Three potential strategies should be evaluated.
(b) This should be supported by a critical review (how well does this strategy deal with the strengths, weaknesses, opportunities and threats) of the proposed suitable strategy in the main body of the report.
(c) The recommended strategy should be substantiated by consideration of an effective implementation approach or process, supported by a clearly identified theoretical knowledge that recognises the firm’s stakeholders.
Module Learning Outcomes:
Establish evaluation processes of strategic decisions.
Effectively communicate the strategic analysis of an organisation
UCB’s Generic Grading Criteria for HE work at Level 6 apply to this assignment:
https://portal.ucb.ac.uk/documents/file/1143/level-6-generic-grading-sheet
Plagiarism
Please note that this assignment represents your own individual efforts/contribution (for approved team assessments). UCB policy in case of plagiarism will apply:
https://portal.ucb.ac.uk/documents/file/1109/code-of-practice-on-plagarism-and-academic-misconduct
Extenuating Circumstances
https://portal.ucb.ac.uk/#/extenuating-circumstances
Cut-off date for late work:
Late work submitted after the Hand In Date risks being capped at 40% (UG)/ 50% (PG) unless Extenuating Circumstances are submitted and are accepted. The final cut-off date for this assignment, with or without extenuating circumstances, is 10 working days from the original deadline. The last point that extenuating circumstances can be submitted for this assignment is 10 working days from the original deadline. For Resits the cut-off date is the submission due date. For special queries contact Registry on [email protected].
ATS Submission (For hard-copy only):
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In order to access the correct frontispiece you will need to access the Assignment Tracking System (ATS) via The Portal or directly by typing in https://portal.ucb.ac.uk/#/ats/. You will need to use the above Assignment Key to access the frontispiece which should be attached to your submitted work.
For Resubmissions the codes are provided on the main homepage of UCB Online denoted with code 888 ASSI plus a 5 digit letter code relevant to the student group.
E-submission:
To submit your assignment online, access the relevant module site in UCB Online and navigate to the ‘Submit Assignment’ area. Click on the ‘View Assignment’ link (see example below) that is appropriate for your assignment. You can identify the correct submission point by the period in which you are required to submit it and by assessment. For example the submission point for Semester 1 Coursework 1 will appear as S1 CW1 as in the example below.
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http://tinyurl.com/o7sev4q
Additional Academic Guidance: scan the QR code for Academic Skills Centre resources or access: http://tinyurl.com/q3wckwk
UCB Quick Referencing Guide: Download the UCB Quick Referencing Guide from the QR code or access http://tinyurl.com/ojtc49g