INTRODUCTION TO MANAGEMENT
Criteria Performance descriptors Total Marks Marks awarded
Developing Proficient Excellent
Introduction. Description of the company, the nature of its business and any other relevant facts. 0-1 2-3 4-5 5
"There is incompete or no company description.
Lacks information on key attributes of the company." "Company description is included.
Key attributes of the company are identified. However, there is insufficient summarising or paraphrasing." "Company description is well written and clear.
Key attributes of the company are succinctly summarised and paraphrased."
PESTEL Analysis 0-3 4-6 7-10 10
Submission has incomplete explanation of PESTEL analysis or with limited detail Submission contains detailed explanation of PESTEL analysis Submission contains clear explanations of PESTEL and the relationships between the elements of PESTEL
0-3 4-6 7-10 10
Analysis of chosen company did not fully apply or superficially applied PESTEL Analysis of chosen company applied PESTEL and contains researched details. Analysis of chosen company was well-related to PESTEL and supported with relevant evidence.
Porter's Five Forces Analysis 0-3 4-6 7-10 10
Submission has incomplete explanation Porter's 5 forces or with limited detail Submission contains detailed explanation of Porter's 5 forces analysis Submission contains clear explanation of Porter's 5 forces analysis and the relationships between the 5 forces.
0-3 4-6 7-10 10
Analysis of chosen company did not fully apply or superficially applied Porter's 5 forces. Analysis of chosen company applied Porter's 5 forces and contains researched details. Analysis of chosen company was well-related to Porter's 5 forces and supported with relevant evidence.
Four Strategic Recommendations 0-5 6-10 11-15 15
Recommendation is missing, or lack credible insights based on the analysis of the company & are NOT management related Recommendation is limited and loosely based on the analysis of the company & are management related Recommendation is well considered and takes into account the analysis of the company & are management related
General Conclusions 0-1 2-3 4-5 5
Conclusion lacks credible insights based on the preceding analysis of the company. Conclusion is limited and based loosely on analysis of the company. Conclusion is insightful and relates well to the analysis of the company
Word Length 0-1 2-3 4-5 5
Word count is grossly below or highly exceeds word count limit Less than 90% of stipulated word count or exceeds 110% of maximum word count Satisfies the stipulated word count of the assignment requirements
Organisation 0-1 2-3 4-5 5
Does not observe any or very limited paragraphing in essay Paragraphs are somewhat unequal in length and may not carry a main idea in each paragraph Content is well organized with clear paragraphing. Each paragraph support one or two key ideas.
Citations & Referencing 0-1 2-3 4-5 5
Little or no in-text citations throughout essay. Referencing format does not follow the APA format. Insufficient sources referenced. In-text citations done according to APA format with some mistakes. Referencing follows the APA format but with some mistakes. Sufficient resources referenced. In-text citations done according to APA format with little or no mistakes. Referencing follows the APA format but with little or no mistakes. Sufficient and authoritative resources referenced.
Formative comments on submission 80 0